Lee Nadler work email
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I guide companies and executives to reach their Summit of Success.With deep experience as a marketer and as a purpose-led leader, I specialize in:- building beloved brands for high growth, purposeful companies- leading teams like a Sherpa to overcome seemingly insurmountable obstacles - creating innovative ideas that generate successful outcomes and are meaningful in the world - B2C and B2B companies in: Auto, FinTech, Grocery & Food Delivery, Retail, Music, Media, DTC and Ad Tech.Previous full time CMO/Marketing Leader experience: • Fortune 50: Mini Cooper (part of BMW Group) grew to become a top 100 most valuable global brand• Startups: Doubleclick - first CMO from employee 17 to IPO (later sold to Google for $3.2B)• Agencies: Digital Pulp - grew to a Top 50 Digital Agency as CEOYou can reach me at: Lee@SherpaMarketing.net
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Chief Marketing OfficerFlipNew York, Ny, Us -
Founder & PresidentSherpa Marketing Inc Jan 2019 - PresentSherpa Marketing guides high growth companies and leaders to their “Summit of Success.” My approach, inspired by Sherpas I met on expeditions to Mt Everest, is to galvanize clients to overcome seemingly insurmountable obstacles and reach growth goals. In addition, for select companies, I serve as Fractional CMO focused on launching new products and multi-faceted initiatives. www.sherpamarketing.net -
Strategic Advisor - Honeybook Inc.Sherpa Marketing Inc Sep 2021 - Mar 2022Advising on brand evolution, member engagement and new category growth for HoneyBook, a leading BtoB platform that empowers independent businesses to be successful.
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Chief Marketing Officer - 1520 GrocerySherpa Marketing Inc Mar 2021 - Sep 2021Fractional CMO for grocery delivery start up 1520. Built go-to-market plan, wrote strategy, led creative development and secured media to launch the company in less than two months. Executions included brand ID, extensive out of home, influencer marketing, paid social and app-based placements.
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Chief Marketing Officer - Tomo MortgageSherpa Marketing Inc Sep 2020 - May 2021First CMO and Founding Leadership Team member to prepare for launch of well funded, FinTech start up. In six months, working with really smart teammates, we defined the mission & brand positioning; created a tagline & logo; identified audience segments, needs & customer journey; established OKRs, KPIs, budget and CAC; and identified, interviewed and hired an initial marketing team to take the company forward.
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Chief Marketing Officer - Vana TechnologiesSherpa Marketing Inc May 2019 - Oct 2020Served as Fractional CMO for leading compliant cannabis marketing platform. Changed name from Muncheez to Vana, developed go to market strategy and marketing (website, ads, events, PR and industry leadership) initiatives for the BtoC ecommerce and BtoB SAAS businesses. Current investor.
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Advisor And Advertising PartnershipsH.O. Zimman, Inc. Apr 2020 - PresentWorking directly with the NFL and US Tennis Association. Connecting advertisers with coveted audiences in the collectable, official programs of the Super Bowl, US Open Tennis Championships, The Masters as well as the Baseball and Football Hall of Fame. Working with the premium publisher for premiere events, H.O. Zimman, established in 1940. -
Creative DirectorVinfast Us Dec 2021 - Jun 2022Playa Vista, California, UsFirst Creative Director for new EV from Vietnam. Successfully created initial brand experiences, VinFirst reservation program, and launch initiatives including first retail stores in the US. -
Growth And Launch ManagerBmw Group Sep 2017 - Dec 2018Munich, DePromoted to new leadership role focused on growing MINI in key Urban markets and launching new products. Conceived and led initiatives that increased MINI’s brand affinity, intent to purchase and sales. Initiatives included: Urban-X for entrepreneurs, A/D/O for designers and a purpose-based partnership with non-profit Sing for Hope. -
Marketing (Brand, Digital) & Launch Manager, MiniBmw Group May 2012 - Aug 2017Munich, DeResponsible for marketing MINI in all communication channels (creative and media), digital/social platforms, influencer marketing and partnerships/sponsorships. Managed budget, internal marketing teams and agencies. Broke down silos and led cross-functional groups for all new product launches. After three years of fostering teamwork, repositioning the MINI brand globally and leading award winning initiatives, MINI was recognized as one of the Top 100 Most Valuable Global Brands and in 2017, MINI globally achieved record sales of over $5B.
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Chief Marketing & Digital OfficerEmusic Nov 2009 - Jan 2011New York, UsThe subscription service was a client that requested me to become Chief Marketing and Digital Officer to grow beyond the previous niche audience. Responsible for: brand re-launch, as a Digital Music Club, acquisition marketing, retention/loyalty and revenue. Aligned team around a new vision, which led to deals with the major record labels, member acquisition increase of 18% and a reduction of churn by 30%. Positioned for successful acquisition. -
Chief Marketing & Digital OfficerRidemakerz, Llc Mar 2006 - Oct 2009First CMO/CDO for Build-A-Bear’s new car customization experience. Defined the brand, led all communications and oversaw development of ecommerce platform. Hired and trained team of 15 (plus agencies) and managed $10M budget. Recognized in second year as the Retail Concept of the Year. Positioned for successful acquisition. -
Ceo & PresidentDigital Pulp Jan 1999 - Oct 2001New York, Ny, UsBuilt and led a profitable agency from 10 to 50 employees and revenue from $2M to over $25M/year. Clients: 1800Flowers, Adidas, Citi, Dow Jones & Co,, Scholastic, Yahoo! Recognized as a Top 50 US Digital Marketing Agency. Currently celebrating 20 years. -
Chief Marketing OfficerDoubleclick Aug 1996 - Dec 1998Joined as employee 17 and first CMO. Responsible for hiring/training team and creating all communications that established DoubleClick as a digital marketing leader. Led the first expansion markets outside the US, in Japan and Australia. As CMO, took DoubleClick public raising $270M. DoubleClick was later bought by Google for $3.2B.
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Account SupervisorKbs (Kirshenbaum Bond Senecal + Partners) Feb 1992 - Oct 1995New York, Ny, UsLed account management for new integrated division with Client budgets of +$100M for: Chase, Citi (credit card), CNBC, Columbia House, LVMH and the launch of Snapple. Marketing driven growth supported the Snapple founders selling to Quaker for $300M.
Lee Nadler Skills
Lee Nadler Education Details
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University Of MarylandMarketing
Frequently Asked Questions about Lee Nadler
What company does Lee Nadler work for?
Lee Nadler works for Flip
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Lee Nadler's current role is Chief Marketing Officer.
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What schools did Lee Nadler attend?
Lee Nadler attended University Of Maryland.
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Lee Nadler has skills like Integrated Marketing, Digital Marketing, Advertising, Online Marketing, Marketing Strategy, Digital Media, Online Advertising, Management, Strategy, Social Media Marketing, Digital Strategy, Interactive Marketing.
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