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An analytical and innovative Marketing & Content Strategist with over 24 years of in-depth MENA-region experience in advertising, media, branded content marketing and business growth for multi-sector clients. Proven expertise in formulating business strategies, managing projects and leading high-performing teams. Demonstrated success in building strategic alliances and fostering collaborative cross-functional partnerships. Highly customer-centric with superior stakeholder management skills. Additionally, a successful e-commerce entrepreneur, artist and keynote speaker. 𝗖𝗔𝗥𝗘𝗘𝗥 𝗛𝗜𝗚𝗛𝗟𝗜𝗚𝗛𝗧𝗦• TEDx speaker - delivered the ‘Engineering a Better You’ talk in 2020 – shared insights about embracing change and ambiguity, taking charge, shaping the future and personal growth • Co-created an e-commerce business, Artezaar.com – an innovative online marketplace to connect local artists with art enthusiasts, curators and buyers around the world. Achieved 15% YOY net profit since inception and scaled the business. Won 4 awards in the last 2 years for Artezaar.com.• Commended by the Chairman of the Choueiri Group for contributing to business growth and success • Represented DMS as a keynote speaker, panellist and moderator across the MENA market: ‘Influencer Marketing’ at ArabNet Kuwait 2018, ‘Gaming Industry’ at the Creative Industry Summit Cairo 2018, panellist at ArabNet Beirut 2018 and moderator for the ‘Content Day’ discussion at the Dubai Lynx Festival 2018• Pioneered award-winning, region-first branded content projects for MEC MENA’s (now Wavemaker) multi-sector clients in Automotive, Aviation, Entertainment, Financial Services, FMCG, Government, Luxury Retail, Pharmaceuticals, Technology & TelcoAWARDS WON FOR ARTEZAAR.COM- World Art Dubai: “Best Art Collective Gallery” at World Art Dubai 2024- UAE Business Awards 2023 & 2024 (MEA MARKETS): Best Online Art Gallery"- WonderWoman 2024 (Tally MSME Honors 2024) 𝗦𝗞𝗜𝗟𝗟𝗦 Marketing & Content Strategy | e-commerce | Traditional & Digital Media | Creative Ideation & Innovation | Business Planning & Strategy | Business Acumen & Entrepreneurship | Business Development | Strategic Partnerships | Market Research & Data Analysis | Leadership & Team Engagement | Training & Development | Cross-functional Team Collaboration | Stakeholder Relationship Management | Negotiation & Influencing | Problem-solving | Critical & Analytical Thinking | Judgement & Decision-making | Communication & Presentation | Adaptability
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Owner And ArtistArtezaarUnited Arab Emirates -
Owner & ArtistArtezaar Mar 2019 - PresentDubai, United Arab EmiratesArtezaar is an award winning and unique online marketplace that connects artists with art enthusiasts, art lovers, collectors and professionals. We love collaborating with artists, because our DNA understands where they come from. We believe coming together as a strong art community will help spread the joy and beauty of art to people who appreciate art. In our marketplace, we bring you original art from flourishing UAE based artists, offering artworks & art pieces to fit your budget, style and personality. As the Owner of Artezaar, I : • Developed the company’s online presence from scratch – including website and e-commerce capabilities and secured organic growth of over 8K followers on various social media platforms • Own and execute the branding, social and digital marketing, campaign performance, media relations and PR – leveraged corporate experience and local market knowledge to create content, build brand awareness and win buyer trust • Steward the business strategy and successfully scaled to include art workshops, in-person classes, exhibitions and a registry of 150 UAE-based artists (adults & children) and 2,000+ artworks for purchase • Expanded offerings and launched online art classes in response to the global pandemic • Positioned the company as trusted business partners – negotiated key partnerships with World Art Dubai and DIFC Art Nights to host annual exhibitions and bespoke workshops.AWARDS WON FOR ARTEZAAR.COM- World Art Dubai: “Best Art Collective Gallery” at World Art Dubai 2024- UAE Business Awards 2023 & 2024 (MEA MARKETS): Best Online Art Gallery"- WonderWoman 2024 (Tally MSME Honors 2024) I am also an artist who has been painting for 20 years, with my works being exhibited in World Art Dubai, DIFC Art Nights, Mumbai World Art, Moscow State Museum, and Carrousel du Louvre in Paris's Louvre Museum. -
Branded Content DirectorDms (Member Of The Choueiri Group) Oct 2015 - Jan 2019Dubai, United Arab Emirates• Conceptualized and created new products to expand the Branded Content offerings for agencies and clients across 45+ publisher partners in 4 Middle East markets – UAE, KSA, Kuwait and the Levant• Established strategic partnerships with external stakeholders (publisher partners, agencies & clients) across the MENA region. Influenced key decision makers by recommending bespoke growth strategies based on local market expertise • Strategized and produced digital content, managed influencer partnerships & developed audience-led distribution plans• Delivered 50% YOY revenue growth – worked closely with the Leadership and Sales Teams to effectively pitch creative solutions, analyze and optimize branded content assets to drive adoption and exceed targets • Steered the business strategy through data-driven insights and analytics - tracked and monitored KPIs, collated market research, industry trends and global best practices and created case studies and success stories• Key clients included Pepsi, Unilever, GM and InterContinental Hotels 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝘁𝗶𝗲𝘀: Communication & Content Strategies, Content Partnerships & Integration, Digital Content Creation and Production, Influencer Marketing and Management, Business and People Management, New Business Development -
Director, Branded Content & Regional Communications, MenaMec Jul 2012 - May 2014Dubai, United Arab Emirates• Led the launch of the MENA – region Branded Content division – to expand integrated solution offerings across multi-layered campaigns and optimize complex growth opportunities for MEC MENA (now Wavemaker) • Directed a team of 2 Regional Communications Executives – strategized and executed the Communications roadmap• Created, implemented and seeded branded content and consumer engagement programs across media touch points - Broadcast, Print, Digital, Mobile, Apps, Social, Retail and Malls • Supervised production and directorial teams to create region-first webisodes, TV Programs, TV integrations, digital and mobile content, apps, social media assets, on-ground mall activations and stands • Chaired global MEC meetings – organized and planned biannual meetings, ensuring adherence to agenda Pioneered Award Winning and regional "firsts" projects in the region including:- Maggi Diaries- Range Rover Evoque Classified Series (with MBC Group)- Ford Desert Force Academy (reality show on MBC Action)- Sony Ericssion Bab Al Hara Mobile Content Sponsorship (with MBC Group)- Sony Ericssion Perfect 10 show (Rotana Music)- Sony Ericssion XPeria Launch (CNBC Arabiya)- Chrysler & Arabs Got Talent (MBC )- Sony Middle East FIFA Partnership Activation in the region for Club World Cups & Beach Soccer World CupKey clients include: Nestle Middle East, Ford, Land Rover Jaguar, LG, Fiat Chrysler, Emaar, Emirates NBD, Dubai Islamic Bank, Sony Mobiles, Sony, Asiacell, IraQuna (Orascom), Landmark Group, Gulf Air, Deyaar, DHL, Dubai Chambers, Harry Winston, Hyundai, Perfetti Van Melle, Samsonite, Tata Beverages, Gyma, Cleartrip, General Mills, Xerox, Michelin, Microsoft, Virgin Atlantic, Novartis, Hyundai -
Director - Mec Access MenaMec Nov 2007 - Jul 2012Dubai, United Arab Emirates• Launched the Special Operations & Content division, MEC Access, for the MENA region – built strategic partnerships, created production capabilities and secured sponsorship across Sports, Entertainment, Social Cause and Broadcast • Reported to the CEO and led a team of 10 Associate Directors and Executives to execute impactful campaigns for a diverse, multi-sector client portfolio• Ideated and created 360° integrated marketing solutions focusing on branded content, events & on-ground activations• Customized content across traditional and online media channels – TV, Radio, Digital and Events• Drove new business acquisition – collaborated with cross-functional, regional strategic and business development teams to sell need-based solutions to clients. Won flagship accounts for the agency including Sony and Nestle • Built organizational capabilities, engaged and retained talent - fostered an inclusive work culture and instituted regular training and employee engagement programs • Recognized by the Regional GM and appointed to the MEC MENA Management team (from 2007 to 2014) – spearheaded Marketing, Branding, PR & Communications for the group to position the firm as a market leader -
Associate Media DirectorMediaedge:Cia Nov 2005 - Nov 2007Dubai, United Arab EmiratesStrategic Media Planning for Middle East North Africa. -
Media SupervisorStarcom Mediavest Group Feb 2001 - Oct 2005Dubai, United Arab EmiratesHeaded the Media Buying across MediaCom Clients (including Nokia, Nokia Dealers, Arla Foods, VW, The One, Bridgestone, Al Ain Dairy)Media Planning & Media Buying across Qatar Airways, Philips, Western Union, Emirates Islamic Bank, Qatar National Bank, Cartier, i-mate, Oracle, Oasis Water, Milco, Jergens, Biore, Singapore Tourism Board, Sri Lankan AirwaysWorked in New Business Pitches & Business Development across SMG -
Media ManagerReflection Advertising Jan 2000 - Feb 2001Dubai, United Arab EmiratesMedia Planning & Media buying across Reckitt-Benckiser -
Media ExecutiveImpact Bbdo Nov 1998 - Dec 1999Dubai, United Arab EmiratesMedia Planning & Buying across PepsiCo, Wella, Henkel, Wrigleys, BEL & Audi
Leena Kewlani Skills
Leena Kewlani Education Details
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4.0 Gpa -
International Advertising Association (Iaa) New YorkMarketing -
Sciences
Frequently Asked Questions about Leena Kewlani
What company does Leena Kewlani work for?
Leena Kewlani works for Artezaar
What is Leena Kewlani's role at the current company?
Leena Kewlani's current role is Owner and Artist.
What is Leena Kewlani's email address?
Leena Kewlani's email address is le****@****hoo.com
What is Leena Kewlani's direct phone number?
Leena Kewlani's direct phone number is (212) 474*****
What schools did Leena Kewlani attend?
Leena Kewlani attended American University In Dubai, International Advertising Association (Iaa) New York, Gems Education.
What are some of Leena Kewlani's interests?
Leena Kewlani has interest in Children, Arts And Culture, Education, Health.
What skills is Leena Kewlani known for?
Leena Kewlani has skills like Media Strategy, Media Buying, Video Production, Social Media, Strategy Implementation, Sports, Online Marketing, Digital Strategy, Content Management, Branded Content Development, Teaching/mentoring, Event Planning.
Who are Leena Kewlani's colleagues?
Leena Kewlani's colleagues are Shreya Alagramam, Aaishwarya Deshmukh, Sam Mirzaei, Bhavna Lakhiani.
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leena kewlani
Aspiring Programmer | Python Enthusiast | C Beginner | Mysql Learner | Student At Iis (Deemed To Be University)Jaipur -
Leena Kewlani
Dubai
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