Leena Kewlani Email & Phone Number

United Arab Emirates

Dubai, United Arab Emirates

• Artezaar is an award winning and unique online marketplace that connects artists with art enthusiasts, art lovers, collectors and professionals. We love collaborating with artists, because our DNA understands where.
• Developed the company’s online presence from scratch – including website and e-commerce capabilities and secured organic growth of over 8K followers on various social media platforms
• Own and execute the branding, social and digital marketing, campaign performance, media relations and PR – leveraged corporate experience and local market knowledge to create content, build brand awareness and win.
• Steward the business strategy and successfully scaled to include art workshops, in-person classes, exhibitions and a registry of 150 UAE-based artists (adults & children) and 2,000+ artworks for purchase
• Expanded offerings and launched online art classes in response to the global pandemic
• Positioned the company as trusted business partners – negotiated key partnerships with World Art Dubai and DIFC Art Nights to host annual exhibitions and bespoke workshops.AWARDS WON FOR ARTEZAAR.COM- World Art Dubai.

Dubai, United Arab Emirates

• Conceptualized and created new products to expand the Branded Content offerings for agencies and clients across 45+ publisher partners in 4 Middle East markets – UAE, KSA, Kuwait and the Levant
• Established strategic partnerships with external stakeholders (publisher partners, agencies & clients) across the MENA region. Influenced key decision makers by recommending bespoke growth strategies based on local.
• Strategized and produced digital content, managed influencer partnerships & developed audience-led distribution plans
• Delivered 50% YOY revenue growth – worked closely with the Leadership and Sales Teams to effectively pitch creative solutions, analyze and optimize branded content assets to drive adoption and exceed targets
• Steered the business strategy through data-driven insights and analytics - tracked and monitored KPIs, collated market research, industry trends and global best practices and created case studies and success stories
• Key clients included Pepsi, Unilever, GM and InterContinental Hotels 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝘁𝗶𝗲𝘀: Communication & Content Strategies, Content Partnerships & Integration, Digital Content Creation and Production, Influencer Marketing.

Dubai, United Arab Emirates

• Led the launch of the MENA – region Branded Content division – to expand integrated solution offerings across multi-layered campaigns and optimize complex growth opportunities for MEC MENA (now Wavemaker)
• Directed a team of 2 Regional Communications Executives – strategized and executed the Communications roadmap
• Created, implemented and seeded branded content and consumer engagement programs across media touch points - Broadcast, Print, Digital, Mobile, Apps, Social, Retail and Malls
• Supervised production and directorial teams to create region-first webisodes, TV Programs, TV integrations, digital and mobile content, apps, social media assets, on-ground mall activations and stands
• Chaired global MEC meetings – organized and planned biannual meetings, ensuring adherence to agenda Pioneered Award Winning and regional "firsts" projects in the region including:- Maggi Diaries- Range Rover Evoque.

Dubai, United Arab Emirates

• Launched the Special Operations & Content division, MEC Access, for the MENA region – built strategic partnerships, created production capabilities and secured sponsorship across Sports, Entertainment, Social Cause and.
• Reported to the CEO and led a team of 10 Associate Directors and Executives to execute impactful campaigns for a diverse, multi-sector client portfolio
• Ideated and created 360° integrated marketing solutions focusing on branded content, events & on-ground activations
• Customized content across traditional and online media channels – TV, Radio, Digital and Events
• Drove new business acquisition – collaborated with cross-functional, regional strategic and business development teams to sell need-based solutions to clients. Won flagship accounts for the agency including Sony and.
• Built organizational capabilities, engaged and retained talent - fostered an inclusive work culture and instituted regular training and employee engagement programs

Dubai, United Arab Emirates

Strategic Media Planning for Middle East North Africa.

Dubai, United Arab Emirates

Headed the Media Buying across MediaCom Clients (including Nokia, Nokia Dealers, Arla Foods, VW, The One, Bridgestone, Al Ain Dairy)Media Planning & Media Buying across Qatar Airways, Philips, Western Union, Emirates Islamic Bank, Qatar National Bank, Cartier, i-mate, Oracle, Oasis Water, Milco, Jergens, Biore, Singapore Tourism Board, Sri Lankan.

Dubai, United Arab Emirates

Media Planning & Media buying across Reckitt-Benckiser

Dubai, United Arab Emirates

Media Planning & Buying across PepsiCo, Wella, Henkel, Wrigleys, BEL & Audi

Bba (Summa Cum Laude/Valedictorian), Marketing & Advertising, 4.0 Gpa

Double Major - Marketing and Advertising. Graduated Summa Cum Laude, GPA 4.0, Valedictorian

Diploma In Marketing Communications, Marketing

O & A Level At Cambridge High School (Now Cambridge International School), Sciences

Activities and Societies: Public Speaking, Drama, Vice Captain of Hawks Sports House, Prefect, Deputy Head Girl.Science & Maths major.