Lee Nielsen's Location
Brookhaven, New York, United States, United States
Lee Nielsen's Contact Details
Lee Nielsen work email
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Lee Nielsen personal email
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About Lee Nielsen
A Senior Level Strategic Sales, Business and Product Development Executive with over 20 years of experience leading and monitoring key multi-channel revenue-generating operations, including global retail sales, wholesale, and digital channels for the beauty, sporting goods, toys, and games industries. Executed both long-term and short-term sales strategies, business growth, and overall strategic direction for companies and products securing space and distribution in Target, Walmart, Costco, Sam’s Club, Dicks Sporting Goods, Modell’s Toys R Us, Lowes, CVS, Walgreens, Sephora and Ulta. Designed and deployed robust sales management processes, including building sales pipelines, account planning and proposals along with building, mentoring, and training sales and account management teams.A collaborative liaison to logistics, supply chain, planning, sourcing, and improved cross-functional alignment to create efficiencies, reduce lead time and speed up GTM initiatives that increased selling efficiencies and leveraged account relationships with prominent brands that included Wetbrush, Goody, Topps, Mattel, Disney, and Spalding. Highly analytical and detail-oriented with substantial expertise in focusing on achieving bottom-line outcomes. Exceedingly motivated with a track record for leading diverse teams that drive profitable and sustainable relationships with accounts, distributors, and manufacturers. Possess strong analytical, organizational and communication skills along with being flexible and adaptive to changing priorities. Champions an inclusive culture of trust and collaboration, providing teams with clearly defined goals, performance management & accountability. An innovative, critical thinker, and strong communicator skilled in originating new and improved methods, procedures, and processes. In addition, earned a Master of Business Administration (MBA) in Marketing from the Frank G. Zarb School of Business at Hofstra University in New York and a Bachelor of Science in Marketing from the New York Institute of Technology.
Lee Nielsen's Current Company Details
Belcam Beauty
Chief Revenue Officer (CRO)
New York, United States
Lee Nielsen Work Experience Details
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Chief Revenue Officer (Cro)Belcam BeautyNew York, United States
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Chief Revenue Officer (Cro)Belcam Beauty Oct 2023 - PresentBelcam Beauty (Holdco) is a developer of branded perfumes, Private Label Brands and designer inspired “impression” fragrances and related beauty products. Belcam Beauty’s products are sold online and retail distribution in the U.S & Canada. Belcam Beauty differentiates itself through leveraging its in-house innovation team and manufacturing network to deliver uniquely designed and affordable products to its customer base. In addition to designer inspired fragrances, Belcam Beauty designs and develops branded/proprietary and private label beauty, fragrance, grooming and bath products for mass distribution. Belcam Beauty has 100+ employees and has offices headquartered in NY and Montreal QC and owns a 150,000 sq. ft. Manufacturing and warehouse facility in Rouses Point NY.
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Vice President Of Sales, CurlsBeauty By Imagination (Bbi) Aug 2021 - May 2023Commack, Ny; New York, Ny; Atlanta, Ga, UsBBI is a platform company of dynamic and innovative beauty brands that engage, inspire, and satisfy a discerning and diverse community of associates, customers, clients, and shareholders. The Company creates, acquires, and develop brands (Wetbrush, Goody, Ouidad, Bio Ionic, Twist, Curls, Solano, Ace) that are authentic, loved and leaders in their categories with over 150 employees and revenue across all brands of approximately $350M.While overseeing 3 direct and 20+ indirect reports, helped incorporate founder-brand Curls LLC into the BBI portfolio across all departments and established strategic sales plans with significant distribution growth targets. Integrated mass and regional retail accounts into BBI’s platform, including Target, Walmart, and Ulta. Coordinated with marketing lead to create robust marketing plans and brand standards. Led and monitored key revenue-generating operations, including retail sales, wholesale, and digital channels. Designed and deployed robust sales management processes, such as building sales pipelines, account planning, and proposals. In addition, built, mentored, and trained sales and account management teams.Key Accomplishments and Achievements• Achieved growth objectives by leading & managing brand's complete sales operations through acquisition integration• Secured a 23% POD increase at Walmart through robust 360 support strategy• Reduced unproductive inventory 24% through off-price channel partnerships and online promotions• Enhanced production capacity 30% for Curls by collaborating with PD to leverage alternate production resources• Increased BBI Acct Mgmt. Team productivity by optimizing distributor network & focusing on growth drivers• Steered successful efforts to launch Curls Professional line to expand opportunities in Pro channel, securing 750 door CosmoProf launch (May 2023).• Captured new distribution on the multi-cultural POG at Ulta (8 SKU’s) -
Vice President Global Trade Marketing And Sales StrategyBeauty By Imagination (Bbi) Nov 2020 - Mar 2022Commack, Ny; New York, Ny; Atlanta, Ga, UsCross-functional leadership role that collaborated with the Commercial Leadership Team, Product Development, Marketing, Sales, and Finance to accelerate growth and enhance brand activations globally across all brands. Created POG recommendations to maximize sell-thru based on data-driven insights. In addition, supported strategic sales initiatives as the main liaison to Logistics, Supply Chain, Planning, Sourcing, and improved cross-functional alignment to create efficiencies, reduce lead time and speed up GTM initiatives that leveraged account relationships, evaluated competitive actions, and make recommendations.In addition, facilitated the design and construction of upgraded merchandising wall for Walmart using insights, brand blocking, and signage to define the space along with leading the development of strategic, fact-based brand and customer presentations. Key Accomplishments and Achievements• Escalated global brand engagement and expansion across all brands by effectively communicating with sales, marketing, product development, finance, and commercial leadership teams • Fostered off shelf incremental placement outside of standard POG with sales and marketing teams• Refined sell-through based on data-driven insights by implementing POG suggestions• Coordinated the development of enhanced merchandising wall for key accounts including Walmart• Drove the execution of Special Makeup (SMU) programs to deliver significant incremental volume by working with key retail partners to develop exclusive themed collection designs
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Vice President Of Sales - Professional & PrestigeBeauty By Imagination (Bbi) Jun 2016 - Nov 2020Commack, Ny; New York, Ny; Atlanta, Ga, UsWhile managing a budget of $50M+, developed and executed both long-term and short-term sales strategies, business growth, and overall strategic directions in the professional beauty and prestige channels for North America and Canada. Led team of 6 sales professionals, 35 sales agents, and education team to elevate brand portfolio. Trained sales managers and field sales team to provide best possible assistance to Pro Beauty Partners. In addition, spearheaded best-in-class merchandising fixturing with Salon Centric and Ulta to elevate brand presence, drive sell-through. In addition, employed tactical data insights that provided sales team with data analysis, benchmarking, and sell-through.Secured placement for Curls on the Multi-cultural POG (8 SKU’s) at Ulta. Developed an exclusive upscale Wetbrush collection range for Sephora. In addition, developed an exclusive upscale brush collection. For Sally Beauty, introduced the Wetbrush consumer range into Sally Beauty stores. In addition, developed and secured pallet placement for Wetbrush licensed brush kits (Disney) for Back to School and Holiday timing in Costco.
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Director Of Business DevelopmentFinish Line Technologies, Inc. Jun 2014 - Jun 2016Hauppauge, Ny, UsFinish Line manufactures everything a cyclist needs for taking care of their bike and making sure it performs at its peak potential. Products range from bicycle chain lubricants to drivetrain degreasers, bike washes, specialty brushes, chain cleaning tools, and specialty fluids. The company sold these accessories into Walmart, Target, Toys R Us, Regional Mass, and Chain accounts, along with Amazon, and 500+ local bike shops. Annual revenue was between $40M - $50M. Responsible for developing overall business growth within bicycle and emerging automotive/industrial channels. While managing a $20-25M budget, expanded consumer market to promote innovation and acceptance. Led efficient product development activities, inspiring NPD team to foster innovation. Formed sales plans and GTM approach to be shared with distributors and sales reps. Cultivated growth within industrial channels through new product development and drove innovation and acceptance through professional users that helped leverage growth in the consumer sector.Key Accomplishments and Achievements• Attained 35% increment in non-bike product penetration via strategic partnerships with Walmart and Lowe’s• Accelerated 20%+ growth in bicycle industry by collaborating with large accounts (Walmart, Target, Meijer, Amazon, and TRU)• Enhanced market share 8% within industrial channel by expanding DuPont product line• Steered overall business expansion in burgeoning automotive, industrial, and consumer bicycle channels -
Vice President Of Sales, North America Sports & EntertainmentThe Topps Company Nov 2011 - May 2014New York, Ny, UsThe Topps Company is a Global Manufacturer of Collectibles, Candy, and Gum. They are best known as a leading producer of baseball, football and other sports and non-sports-themed trading cards and collectibles.Actively recruited to expand business into toy, entertainment, and sporting goods sectors. Managed $125M business unit and directed Sales Managers, Distributor Network and Rep Groups as well as Trade Marketing Department. Maintained and motivated $35M distributor relationships that drove growth in the mass retail channel, specifically Target and Walmart while overseeing 4 direct reports and 10 exclusive distributors. In addition, designed a comprehensive three-year business strategy plan, including revenue forecasts, key projects, P&L, and profit bridges for global development and expansion.Key Accomplishments and Achievements• Accomplished profit goals by exceeding divisional (N.A. sports and entertainment) sales target by 15%• Upgraded performance of overall service & promotion execution by reorganizing hobby channel (HTA) program• Reduced inventory exposure and drove incremental revenue through distributor buy-back program helping Walmart and Target maintain their Collectible Card POG’s with the best potential velocity collections. -
Vice President Of SalesTara Toy Corporation Jul 2005 - Oct 2011A privately held manufacturer of licensed toys, activities, and games. Licenses included Disney (Princess, Marvel, Star Wars, etc), Mattel (Barbie, Hot Wheels), Hasbro, Nickelodeon, and many additional popular toy licenses.Directly managed sales of $75M including Walmart, Kmart, and Target and had several direct reports that managed other national accounts (TRU, Learning Express, Family Dollar), regional chains and independent toy stores along with customer service and Hong Kong logistics staff. Led and implemented sales and business growth plans across different global retail channels. Managed sales and business development strategy development while being tasked with creating expansion initiatives through incremental placement opportunities, while maintaining a core business growth. In addition, developed strong collaborations with key licensor partners, including Disney, Mattel, and Nickelodeon to drive growth through new content-based product initiatives. Key Accomplishments and Achievements• Attained more than a 20% increase in channel-specific merchandising by spearheading the development of merchandising display trays and PDQ’s which helped us gain additional placement and drove velocity increases due to the added branding. These displays also helped gain incremental placement in CVS and Family Dollar• Generated $5M in new revenue with penetration of Dollar Store channel• Achieved an 12% boost in licensed product revenue through incremental placement within mass channel retailers
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Director Of National Account Sales / Brand DevelopmentRegent Sporting Goods Jan 2003 - Apr 2005Bayswater, Victoria, AuPrivately owned sporting goods and game company that specialized in Game, Parlor, Outdoor Games and Team Sports under multiple brands to penetrate many channels in the US and Canada from mass chains to regional chains. Regent was an $75-$80M company with approx. 40-50 employees. The company is no longer in business. Hired to develop the company’s indoor sports lines (table games, electronic dartboards, table tennis, dart equipment, billiards, etc.). Achieved significant growth through product innovation and development, factory alignments, marketing, and strategic development. In addition, developed the electronic dartboard market in the US and was instrumental in signing an exclusive manufacturing contract which cemented Regent as the leaders in this category for many years to come. Spent a great deal of time in China and Taiwan (6-8 trips per year) and also developed and grew the table games category and secured initial placement into mass accounts including Walmart Target and Costco. The account base was mass retail, regional sporting goods chains, club, and distributors. Key Accomplishments and Achievements• Owned the P&L for the indoor categories which grew from $2M to $38M from Key Accounts - Walmart, Sam’s Club, Target, Dick’s, Big 5, Modell’s, Costco, BJ’s• Established strategic sales goals and priorities across numerous product categories including table games, electronic dartboards, indoor sports, baseball gloves and accessories, with a $45M P&L• Achieved a 21% increase in Indoor Sports revenue through strategic line extensions into mass retail channel
Lee Nielsen Education Details
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Hofstra UniversityMarketing -
New York Institute Of TechnologyBusiness Administration
Frequently Asked Questions about Lee Nielsen
What company does Lee Nielsen work for?
Lee Nielsen works for Belcam Beauty
What is Lee Nielsen's role at the current company?
Lee Nielsen's current role is Chief Revenue Officer (CRO).
What is Lee Nielsen's email address?
Lee Nielsen's email address is ln****@****aol.com
What schools did Lee Nielsen attend?
Lee Nielsen attended Hofstra University, New York Institute Of Technology.
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