Leentje Chavatte Email & Phone Number

Ghent, Be

Brussels Region, Belgium

Zaventem, Flemish Region, Belgium

• Recognized to lead the first-ever go-to-market (GTM) initiatives for the automotive and manufacturing sectors.• Coordinated cross-functional initiatives between marketing, sales, partners, and the CMO to drive unified strategies and execution.• Delivered strategic market insights and competitive analysis to inform best practices and enhance revenue opportunities, contributing to a +10% increase in market share.• Fostered collaboration with internal and external stakeholders to… Show more • Recognized to lead the first-ever go-to-market (GTM) initiatives for the automotive and manufacturing sectors.• Coordinated cross-functional initiatives between marketing, sales, partners, and the CMO to drive unified strategies and execution.• Delivered strategic market insights and competitive analysis to inform best practices and enhance revenue opportunities, contributing to a +10% increase in market share.• Fostered collaboration with internal and external stakeholders to align strategy execution with market demands, leading to a 20% improvement in resource and budget allocation. Show less

Zaventem, Flemish Region, Belgium

• Fiscal 21-22 | Spearheaded the First Integrated Industry Plan in Western Europe: Enhanced cross-industry collaboration and alignment, resulting in a 10% increase in annual revenue and strategic customer partnerships. • Fiscal 20-21 | Marketing Lead on Key Theme "Reinvent Organizations with Data": Articulated the importance of data platform strategies and AI in organizational transformation, emphasizing culture and executive commitment. • Led Cross-Functional Teams: Developed robust… Show more • Fiscal 21-22 | Spearheaded the First Integrated Industry Plan in Western Europe: Enhanced cross-industry collaboration and alignment, resulting in a 10% increase in annual revenue and strategic customer partnerships. • Fiscal 20-21 | Marketing Lead on Key Theme "Reinvent Organizations with Data": Articulated the importance of data platform strategies and AI in organizational transformation, emphasizing culture and executive commitment. • Led Cross-Functional Teams: Developed robust marketing strategies aligned with corporate objectives, enhancing marketing efficiency. Engaged with industry, consultancy, and product leaders, as well as corporate headquarters and local senior management.• Secured 50% engagement and a 60% increase in new contacts, predominantly C-level and business decision makers. Provided strategic advice based on market-specific learnings. Managed (industry) marketing budgets exceeding €2M. Show less

Zaventem, Flemish Region, Belgium

• Launched and Coached the AI GTM for Microsoft Western Europe: Developed an integrated go-to-market approach for AI, positioning Microsoft ahead of industry trends.• Researched and Delivered AI Reports: Created "Artificial Intelligence in Western Europe: How 277 Major European Companies Benefit from AI" in collaboration with EY, producing European and 12 local reports on AI integration, within 8 weeks.• Advised Local Markets: Supported local markets in leveraging AI reports to… Show more • Launched and Coached the AI GTM for Microsoft Western Europe: Developed an integrated go-to-market approach for AI, positioning Microsoft ahead of industry trends.• Researched and Delivered AI Reports: Created "Artificial Intelligence in Western Europe: How 277 Major European Companies Benefit from AI" in collaboration with EY, producing European and 12 local reports on AI integration, within 8 weeks.• Advised Local Markets: Supported local markets in leveraging AI reports to demonstrate Microsoft's thought leadership and enable organizational growth.• Reported on Target Account Engagement: Presented results across various channels, including communication, digital media, events, and round tables. Customer engagement rose with 70% and costs per lead decreased with 65%. Show less

Zaventem, Flemish Region, Belgium

• Promoted to lead the social command center, enhancing social media consistency and performance across Western Europe, resulting in a 40% increase in social media engagement.• Implemented an integrated content strategy via Pulse, driving engagement and brand consistency. This led to a 20% increase in brand awareness, with 50% of visits originating from SEO.• Achieved social media consistency, with 60% of content centrally originated and organized, while the remaining 40% was managed by… Show more • Promoted to lead the social command center, enhancing social media consistency and performance across Western Europe, resulting in a 40% increase in social media engagement.• Implemented an integrated content strategy via Pulse, driving engagement and brand consistency. This led to a 20% increase in brand awareness, with 50% of visits originating from SEO.• Achieved social media consistency, with 60% of content centrally originated and organized, while the remaining 40% was managed by local subsidiaries, ensuring a cohesive and aligned brand presence across the region. Show less

Zaventem, Flemish Region, Belgium

• Directed digital strategy and development, implementing marketing automation to accelerate the modern marketing journey, achieving a 40% improvement in campaign efficiency.• Launched the Pulse content marketing platform, significantly improving engagement and reach, resulting in a 25% increase in website traffic.• Enhanced sales enablement through social selling initiatives.• Led Team and Digital Compliance: Ensured team alignment with digital compliance standards, promoting a… Show more • Directed digital strategy and development, implementing marketing automation to accelerate the modern marketing journey, achieving a 40% improvement in campaign efficiency.• Launched the Pulse content marketing platform, significantly improving engagement and reach, resulting in a 25% increase in website traffic.• Enhanced sales enablement through social selling initiatives.• Led Team and Digital Compliance: Ensured team alignment with digital compliance standards, promoting a culture of accountability and adherence to best practices. Show less

Mechelen

• Led digital and social campaigns, increasing social reach by 150% and engagement by 100%.• Launch and led go to market via content marketing platform (Snap)• Managed a team of 6 (in- and external) and optimized budget allocation for digital marketing activities., achieving a 20% reduction in costs.

Mechelen

• Achieved up to 82%-share of all service contacts through effective online care management.• Business owner of Knowledge Base with all relevant product & service info for customers and advisors• Led a team of 9, responsible for internal and external care communication and online care channels, improving customer satisfaction by 25%.

Mechelen

• Responsible for Klantendienstwebsite, the frequently asked question site for our external customers

Ternat

• Set up and elaborated Tech Select, a marketing and sales program for a select group of customers, in collaboration with Tech Data vendors.• Established an increase in share of wallet, up to 85%, with these customers.

Ternat

• Set up and updated “My Profile,” a database where Tech Data resellers fill in their (vertical) communication.• Developed and implemented an email strategy to enhance targeted communication.

Ternat

• Responsible for the distribution launch of the first Xbox in Belgium.• Managed P&L and stock responsibilities, driving communication and furnishing information towards customers (resellers) via different media and internal sales contacts.

Ternat

• Responsible for networking vendors and products.• Managed P&L and stock responsibilities, driving communication and furnishing information towards customers (resellers) via different media and internal sales contacts.

Usability Engineer, Usability Design

Commercial Sciences, International Relations, Marketing Management

Education record