Lee Parsons work email
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Lee Parsons personal email
I am COO at The Reach Agency and am an expert in management of small businesses in their start-up and early growth phases. I have 20 years experience in business operations management, including a senior operations role in a global investment bank.I have also owned and managed my own business from concept through to 25 heads and a strong brand at the point of my exit. I am passionate about building professional teams with can-do cultures, building reliable business process, and brand identity. I have a strong track record of delivering business growth.In my current role I lead a team of professionals and specialists in online system development and delivery. We build large scale, highly secure, multi tenanted online platforms, often with high transaction volume requirements. Innovating in the digital design and UX space makes for a challenging and highly creative environment with lots of moving parts. In this role I've been responsible for a team that's delivered over 150 online systems in the last 5 years. Essentially, in addition to the day to day management of the business, I lead IT change delivery teams in a complex multi-project environment.
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Chief Operating OfficerThe Reach Agency Jun 2010 - PresentSydney Cbd, AustraliaReach is a web solutions company specialising in the development of online application processes, workflow systems, financial transaction systems, and static corporate websites. My responsibilities include:• Day to day management of the business• Ten direct reports across development, analysis, technical, DBA and testing disciplines.• Management of strategic client relationships• Commercial management• Subject Matter Expert and senior advisor• Project delivery management • Operational service delivery• Finance management.In this role I’ve delivered solutions to global investment banks, retail banking institutions, blue chip companies and government. I often work with the board and senior management in these organisations. I've managed the delivery of the retail website and online application processes for 4 major government asset sales - Mighty River Power, Meridian Energy and Genesis Energy in New Zealand, and Medibank in Australia. Delivery of these multi workstream, multi discipline projects in an environment of public awareness and scrutiny have been significant personal career achievements.In addition I've been responsible for delivering 150 or more online systems projects, including:• Online account application (onboarding) systems involving online wizards, processing portals, online ID verification, dynamic PDF document construction, and email services. • Online portals to facilitate financial transactions, including account transaction reconciliation and trading execution.• Online deal presentation and proxy voting systems.• Investor relations websites. -
Nsw Branch ManagerAdexio Pty Ltd Apr 2009 - Jun 2010My role included management of the Sydney operation, servicing the existing customer base, and developing new business. I typically worked with business owners, directors and senior management. Responsibilities included:• Management of direct team reports• Proposal development• Business Analysis• Design specification• Project Management• Delivery of expertise in CRM
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Founder & Operations DirectorAmstore Digital Sep 2001 - Jun 2009London, United KingdomI launched my own company in 2001, specializing in the production of CD, DVD, USB and digital media. I took the business from startup through to a 25 strong team, with a customer base of over 20,000 and turning over approximately $5m. This was a unique learning experience and a test of determination and drive over a prolonged period.Overview of achievements:• Initially I performed every job in the organization, including sales, marketing, finance, design and production. It was an immense challenge to keep the business running, make sales and manufacture product while forming business processes and defining job content. • Took the business through many growth initiatives, including sales process development, marketing and web presence, supplier development and integration, order management and processing, accounting systems, IT infrastructure, and production capability.• Delivered initiatives to position the business as a leader, including workflow systems, Client Relationship Management, email marketing systems, product range expansion, rebranding, and cross selling initiatives. • Over time expanded the business to include a range of creative media services such as DVD authoring, audio mastering, and content licensing. Part of this involved a rebranding exercise and repositioning as a creative media production company.I gained a real insight in to the development of a business and how to prioritise in favour of the best business outcome. I understand the process of delivering business growth and also the critical role played by business vision and brand identity.
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Operations ManagerIng Barings 1999 - 2001London, United KingdomIn this role I was a member of an Operations Business Management team operating across London, New York, Amsterdam and Hong Kong regional centres. I led a projects team, managing change initiatives and carrying out organisational and financial analysis on behalf of the management teams of operations and ING Barings. I was promoted to Associate Director in January 2000. Work and priorities mirrored that of the ING Barings Board, and so initiatives were varied, and included:Development of Project Authorisation and GovernanceProperty Acquisition ManagementSupport for internal Committees and Senior Operations Management Team -
Business Analyst And Project ManagerArtemis Project Management Systems 1995 - 1999London, United KingdomMy role was to implement enterprise Project Management software solutions for blue chip clients. The client engagements had a business process re-engineering and change management consultancy content, to support the delivery of large scale project management solutions. Artemis Views modules support Project Planning and tracking, Project Cost Management, Time-sheet recording, and project MI Reporting.
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Sales Office Manager And Product ManagerCritchley Limited 1992 - 1995EnglandProduct Manager • UK manager for a range of electrical industry products, which included development of a labeling software and printer product which became a market leader, creating 60% of company revenues.• Managed new product development.Sales Office Manager • Managed 14 telesales staff split into three teams.• Responsible for effective management of customer orders in a highly service oriented environment.
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Project ManagerMobil Oil Company (Uk) Ltd 1989 - 1990LondonImplementation of British Telecom’s Structured Cabling System • Project Manager of the installation of BT's Open Systems Cabling Architecture (OSCA). Project managed a five person team, and co-ordinated all Mobil Oil team members.• Responsible for support and fault finding and system connectivity for 450 office personnel.• Member of internal refurbishment project team for the Central London Head Office. Responsible for all IT service provision and continuity (including mission critical systems) to Mobil personnel.
Lee Parsons Skills
Lee Parsons Education Details
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Bsc Hons Iii, Information Technology, Marketing -
Saintbridge CollegePure & Applied Maths, Biology, Physics
Frequently Asked Questions about Lee Parsons
What company does Lee Parsons work for?
Lee Parsons works for The Reach Agency
What is Lee Parsons's role at the current company?
Lee Parsons's current role is Chief Operating Officer.
What is Lee Parsons's email address?
Lee Parsons's email address is le****@****.com.au
What schools did Lee Parsons attend?
Lee Parsons attended Aston University, Saintbridge College.
What are some of Lee Parsons's interests?
Lee Parsons has interest in Civil Rights And Social Action, Science And Technology, Children.
What skills is Lee Parsons known for?
Lee Parsons has skills like Management, Strategy, Crm, Business Analysis, Leadership, Business Strategy, Change Management, Project Management, Cloud Computing, Start Ups, Account Management, Outsourcing.
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