As Director of Marketing & Business Development, my role is to conceptualize and implement market strategy, drive business and market development, and direct our marketing team. My role includes working closely with the Firm's partners to strategically position them in the marketplace and helping the firm continue to build its brand.

Working with the attorneys and practice groups, my goal is to help the Firm grow and expand its services, reach and brand.

Anchin, Block & Anchin is consistently recognized as one of the largest accounting firms in the country and a Best Place to Work in New York City and State. The firm's mission is to be our clients' expert partner, accomplishing this through creativity, integrity and care. Anchin is committed to connecting clients with industry-focused partners who deliver industry knowledge and innovative insights.As Marketing Director, my role was to conceptualize and implement market strategy, drive business and market development, and direct the marketing team. My role included working closely with the Firm's partners to strategically position them in the marketplace and helping the firm continue to build its brand. Worked closely with practice group leaders to develop niche + service-focused strategic marketing plans. Developed marketing initiatives for startup + fast growing practice areas, including a variety of Advisory Services Groups (Cybersecurity, Research + Development Tax Credits, Tax Credits + Incentives, and more). Served as a member of the firm's Client Retention Group, developing high level strategies to maintain and optimize client relationships. Oversight and management of business development process and pipeline, helping to drive opportunities with target companies and prospects.

Managed marketing activities for the NY metro regional offices of J.H. Cohn, one of the Top 20 Accounting Firms in the nation. With offices in Manhattan, Long Island (Jericho) and Westchester (White Plains), responsibilies included supporting the marketing and business development activities of all three J.H. Cohn offices. Working with the J.H. Cohn corporate marketing team, we managed all marketing initiatives on a regional basis, with a focus on each of the firm's niche practices, service lines and specialty services.

Developed and monitored strategic firm wide and industry-specific marketing plans, including the creation and execution of targeted public relations campaigns, positioning the firm as thought leaders. Conducted market analysis and competitive research, helping to drive the firm’s expansion in targeted niche markets, including construction, manufacturing & distribution, not-for-profit, real estate, healthcare and architecture & engineering. Collaborated closely with partners, industry practice leaders, directors and managers to develop targeted, winning proposals managing the prospect identification process and proposal process, focusing on needs and industry challenges. Reengineered the proposal process and created a blueprint for proposal development, Managed multiple brands, including Grassi & Co., CPAs (accounting, auditing and tax), Grassi Consulting and Grassi Technology Consulting, focusing on the development of the niche practices and service lines within each division. Created industry-specific e-newsletters to position Grassi as a thought leader, in addition to the award-winning e-newsletter, The Grassi Advisor, building brand awareness with our readership of more than 10,000 prospects, clients and referral sources on a bi-weekly and monthly basis. Produced niche-focused collateral materials, focusing on industry trends, challenges and opportunities. Created and implemented various systems to track and manage essential data, including budgeting, prospecting, networking, and proposals. Managed and produced a variety of industry-specific and service-focused initiatives to build brand awareness and establish thought leadership.

Carried out a number of marketing tasks including: working on marketing plans and budgets; public relations; writing, including articles and newsletters; website content; promotional items; printing; special events and trade shows; advertising; and other internal and external communications.