Lee Peters Email & Phone Number

Oakland, CA, US

Kibeam is on a mission to create the best possible future for children, their families, and our world through learning, play, and connection in a world where every learner has a screenless, supportive, AI learning partner that grows and evolves with them! We aim to solve the global literacy crisis by closing the childhood reading gap, preparing every child.

Cabin John, Maryland, US

• Helping clients build a relevant and innovative path to profitable growth in the education technology and professional services markets with deep consulting services using the 3 Degrees Deep Dive method to support.
• Built new coherent go-to-market strategy, branding, and back-end processes for EdTech client
• Developed integrated mobile app/e-Commerce brand experience & social media strategy for CPG manufacturing client resulting in 8% online sales increase and securing of $2M investment
• Delivered 12% OpEx cost-reduction and SaaS pricing model for global online digital literacy org

Princeton, New Jersey, US

Learning Ally is a nonprofit organization committed to helping struggling readers with learning differences become confident engaged learners reaching their academic potential. Responsible for growing revenue and market share, while elevating the presence and impact of our solution and brand for students and educators.

Arlington, Virginia, US

• Executive leader responsible for P&L and shaping strategic direction, revenue development, turnaround strategy, products, and partnerships to meet the relevance and value demands of a changing marketplace for the.
• Restructured and reorganized sales, marketing, customer service, creative services, publications, and professional services to improve relevance, value and pipeline (+207% YOY close rate)
• Introduced new SaaS products for professional learning and implemented new enterprise technology infrastructure and marketing platform to meet digital and data-focused needs
• Engineered strategic plan and recruited, hired and reduced staff in continual process of personnel training and improvement, including establishing leadership coaching for senior leadership

New York, NY, US

• Executive leader responsible for elevating company’s profile by guiding go-to-market planning, branding, communications, and partnerships across multiple industry leading SaaS, instructional material, and professional.
• Instituted “mobile first” product development and go-to-market approach to elevate the “tech” in organization’s leading EdTech brands, incl. rebranding and cloud-based delivery of all products.
• Re-aligned marketing organization to move from product-focused to services-oriented, digitally-driven organization, driving 30% increase in opportunity generation and improved awareness.
• Created new thought-leader, digitally-enabled, content-led campaign and sales strategy leveraging voice of customers, authors, researchers, and social media (blogs/webinars/video)

London, GB

• Senior strategy & marketing leader for $3B K-12 Solutions Division in North America, guiding teams in strategic approach, brand vision, and execution for online and onsite sales and marketing of 1,000s of education.
• Built new data-driven, predictive segmentation Sales & Marketing approach and team producing 16% revenue growth and 205% lead generation growth in 1st year, incl. new CRM and data analytics protocols to improve sales.
• Created first Mobile Application Digital Catalog (MADCAT) to give customers and sales team onsite, on-demand control of solution design around over 100,000 products and services
• Established new comprehensive thought-leader-led go-to-market strategy leveraging voice of customers, authors, researchers, and social media (blogs/webinars/video) to increase market and revenue share by 7% and create.

American Fork, UT, US

• Executive leader responsible for P&L results of online sales and business in over 4,000 centers in the Americas as well as global marketing, product, and sales planning with domestic and International staff and.
• Built new revenue models, programs and partnerships through coherent marketing and partner marketing with ETS, CENGAGE, WILEY, KELLY, MICROSOFT, ADOBE & IC3 worth >$70M
• Reduced sales/marketing costs by 18% in 18 months and improved efficiencies/performance via CRM & ERP integration and metrics guidance across all internal and channel partners
• Introduced 26 new products in 24 languages via campaigns, videos, programs and affiliations into channel of 12,000 testing centers in 65 countries, with products in 24 different languages

• Senior leader recruited to lead strategic transformation and growth of newly acquired subsidiary focused on IT consulting, IT network implementation, and professional education and technology services, moving from.
• Introduced new revenue streams, new product/service bundles (incl. NOC offering), and new strategic partnerships worth >$18M (e.g., TechKnow, Riverdeep, AESA, 3COM, HP, and LanDesk)
• Reduced sales & marketing costs by 8%, while increasing qualified lead pool and close ratios via integrated interactive marketing technologies to promotional strategies
• Drove multiple, large K-12 and Higher Ed. account services contracts worth >$25M

Recruited to reorganize, capitalize, market, and reinvent (turnaround) a $15M niche consumer products manufacturing and wholesale and retail/e-tail company.

Led go-to-market strategy, messaging, creative, campaign development, and UX/UI teams focused on technology marketing for large scale, custom application development and integration orgs specializing in e-commerce, e-business, ERP, and CRM application integrations for large organizations.

Successfully sponsored and developed 100s of successful business plans, WebSites and ad campaigns.

Masters + Phd (Abd)

Bachelors