Lee Prior Email & Phone Number

Marlow, England, United Kingdom

Basingstoke

Snr Marketing Manager for the Exertis AV Portfolio

Theale

Primary Marketing point for the strategic planning and execution of vendor marketing on behalf of Hewlett Packard Enterprise through Westcoast Ltd

Basingstoke

Providing strategic and tactical marketing plans for the Tech Data software vendor portfolio. Ensuring we deliver effective marketing that acheives vendor goals within specified budgets

Farnborough

Clever Marketing exists to provide customers with effective marketing solutions which make the most of products and services. With specialist account management, Clever Marketing are here to support you to conquer your marketing challenges and get great results. The world of communication has changed, and when faced with a minefield of marketing approaches like web, emails and mailings – which path is right for you to reach your customers? Well we’re here to lead you through the minefield, avoid volatile results and reach steady successesSpecialtiesmarketing consultancy, digital marketing, online solutions

Account Manager for CA, (Computer Associates) including Enterprise, Channel & Strategic Partner campaigns.Enterprise: Consulting on both digital & conventional campaign briefs covering global and EMEA marketing campaigns for a variety of IT solutions including, PPM, APM, Virtualisation & Disaster Recovery.Channel: Liaise with CA’s Volume Channel Partners on joint marketing campaigns and ensure that all CA creative is used in line with brand guidelines. Strategic Partners: Liaise with Strategic Value Partners on joint marketing campaigns and ensure that all CA creative is used in line with brand guidelines.I have also used my expertise in data location and manipulation to increase response rates on all e-marketing campaigns and have subsequently been tasked with bringing my expertise to bear on several other major clients including:• Hitachi Data Systems• Wind River• Unisys• Northgate

I was employed by Conrico International to organise and manage the marketing activity of the entire group. The main focus of the company was the export of vehicles to the developing world however this was split into distinct divisions.• Conrico Project Vehicles • Conrico Caribbean • Conrico Africa • Conrico Special Projects • Conrico Aftersales Each division had its own market sector and target market that required a stand alone plan whilst remaining true to the overall identity of the parent. This proved to be a difficult task as each division had developed its own website and collateral independently of each other. My main tasks were:• Design and create a corporate website encompassing all divisions and Microsites for principle suppliers • Investigate options for each division and develop a 12 month marketing plan to cover Events, Direct Marketing, SEO, SEM and publications. • Initiate and manage all SEM / PPC campaigns• Negotiate with principle suppliers, (Ford, Jaguar, Land Rover & Volvo) for joint funding to cover marketing plan • Analyse and enhance internal database to enable prospect segmentation and marketing activity success • Create all relevant collateral using a mixture of Dreamweaver, Photoshop & Paintshop • Manage all marketing campaigns • Manage marketing budget and ensure return on investment Marketing collateral ranged from specification sheets for individual vehicles to full page adverts in trade press and exhibition stands. Using my experience with design tools I was able to bring all design work in-house and reduce the amount spent through 3rd party suppliers.My knowledge of data manipulation and enhancement increased the size and effectiveness of the prospect database, whilst my event management skills enabled us to participate in events from London to Nairobi as well as several internal seminars and driving experience days.

Education record

Education record