Tina Lee Email & Phone Number

San Francisco, California, Us

San Francisco, California, Us

Specializing in identifying customer needs throughout the product lifecycle, particularly in emerging technologies such as Generative AI in Marketing.

San Francisco, California, Us

Schenectady, Ny, Us

Predix Asset Performance Management (APM) to help optimize the performance of customer’s assets• Work closely with stakeholders and product owners in leading UX research activities including gathering user requirements, analyzing analytics of user behaviors, and conducting user interviews and usability testing to provide strategic UX directions and translation of big data into meaningful information• Conduct usability testing to evaluate first-time user experience compared to legacy application as measured by effectiveness, efficiency, and satisfaction. Designed the research protocol, analyzed the data, and presented the research findings that revealed 23 usability issues and actionable design recommendations, which influenced the product road map

Niskayuna, New York, Us

Human-Systems Interaction LabConnected Experience LabsHMI (Human-Machine Interface) Benchmarking Research• Led multidisciplinary team and executed HMI benchmarking research using field observation, diary study, and simulation testing with eye tracking devices to measure GE Power’s old and new HMIs in the real world to quantify operator performance & satisfaction differences to support successful launch for new productsUX Scorecard development• Design and research UX scorecard survey instrument to be a user-centered, flexible, and valid survey instrument to measure both traditional usability and modern-day user experience aspects and to present actionable results via 20 in-person user studies with GE data scientistsData Lake Governance User Experience• Created big data visualization user interfaces to support interactive applications for the exploration of sourcing data available in the “data lake” followed by discovery UX research including user needs, preferences, and behaviors through qualitative methods as well as researched and created customer journey mapsDigital Power Plant Next-gen Customer Experience of the Future • Created and refined design content, interaction for power digital power plant next-gen customer experience of the future that was documented through videos

Atlanta, Georgia , Us

The project, Universal Design Ballot Interfaces, was funded by the Election Assistance Commission through an award to the Information Technology and Innovation Foundation• Led a design/development team to define end-user needs and develop universal voting mobile apps (EZ Ballot and QUICK Ballot) with an iterative design process, including prototyping, testing with users, and refining user interfaces• Awarded EZ Ballot as a winning concept design award by Open IDEO: How might we design an accessible election experience for everyone? https://openideo.com/challenge/voting/concepting/ez-ballot• Reviewed section 508, web content accessibility (WCAG), voluntary voting system guidelines (VVSG) for developing universal ballot applications• Developed usability testing materials on study protocols, voting tasks, observer guidelines, questionnaires, and metrics of effectiveness, efficiency, and satisfaction• Conducted in-person user studies in a controlled place; studies included formative usability studies with 21 voters with visual, dexterity, and cognitive impairments, 15 HCI exerts review studies, and summative usability studies with 32 voters with and without vision loss• Analyzed study findings through qualitative and quantitative research to provide design recommendations• Presented at 6 conferences and documented design and research findings as a PhD dissertation at the Georgia Institute of Technology

• Evaluated the effects of different methods (indirect vs. direct inputs) of changing magnification levels and navigating with low-vision magnifiers• Developed usability testing materials on study protocols, reading tasks, observer guidelines, and questionnaires• Conducted in-person user studies in a controlled place with 30 low-vision users from the VA and the local community (Center for the Visually Impaired)

San Francisco, Ca, Us

• Analyzed AutoCAD as a first-experience user using Nielsen’s usability heuristics• Conducted in-person and remote usability studies of the web/mobile features of AutoCAD

Atlanta, Georgia , Us

• Created a graphic user interface for the Peachtree Corridor Project • Created low-poly texturing: Home Park area• Created medium-poly texturing: Georgia Tech main campus

Atlanta, Georgia , Us

• Instructed undergraduate students in product design sketching• Demonstrated product sketching techniques of human figures• Instructed undergraduate students in art and industrial design history

Atlanta, Georgia , Us

• Created faculty brochures, program fliers, and web pages; created seasonal greeting cards for the Department of Engineering

Seoul, Jongro-Gu, Kr

• Evaluated the Home Phone user interface• Analyzed the KT user interface for its home and SoIP phones• Provided design recommendations for the KT home phone user interface

Phd, Industrial Design/Human-Computer Interaction

Master, Industrial Design

Bfa, Printmaking