Lee R. Roth Email & Phone Number

The Actionists was born out of the desire to make marketing more actionable to the business. We were founded by Pio Schunker (SVP at Coca-Cola, EVP at Samsung) and Lee Roth (former executive at Coca-Cola, PayPal, Wieden). We bring together former marketing executives, Chief Strategy Officers and Chief Creative Officers to build strategy, innovation and creative foundations that drive the business forward.

New York, Ny, Us

Evergreen Trading is a company that specializes in trading distressed assets for media. It sounds too good to be true, but it is. Ask me about it.

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New York, New York, Us

BeenThereDoneThat is a marketing consultancy that consists of a community of over 400 of the world's best and most senior thinkers - including Chief Strategy Officers, Chief Creative Officers, Design Directors, Innovators, and Comms Planners. We specialize brand strategy, growth, sustainability, innovation, creative, design and comms planning.At BTDT, I launched our US office and work across client service, marketing, operations, and business development. We have a wide range of clients across verticals from PepsiCo to Pfizer.

New York, New York, Us

Woodland Hills, California, Us

Pico is one of the largest experiential agencies in Asia. I was hired to launch and manage Pico+ in the United States. - Launched & ran Pico Plus in the US and in the process, built a positioning and reputation for inserting brands into the cultural conversation. Hit seven figures in revenue in year 1. - Pitched, won and managed clients including Fiat Chrysler, Alibaba, Pepperdine University and HTC. - Hired and managed the US team including the creative, finance, account and production departments.

San Jose, Ca, Us

At PayPal, I led Global Brand advertising and media. During my time here, I had the opportunity to evolve the way PayPal goes to market around the world from primarily email marketing to larger scale integrated marketing campaigns.During this transformational period, we were able to set record sales holiday sales - up 21% and 59% in mobile. We were able to accomplish this through contextually relevant digital and mobile advertising during key holiday shopping periods. In addition, we used content integrations with people like Ellen DeGeneres and Conan O'Brian during key online sales dates - like Cyber Monday to drive top of mind awareness.

Atlanta, Ga, Us

While at the Coca-Cola company, I was the Director of Integrated Marketing and led integrated marketing for their Glaceau office in NYC. During this time, I looked after vitaminwater, POWERADE and smartwater. For each of these brands, I developed their long-term brand vision and core creative idea. On vitaminwater, I evolved their communications from traditional to social at its core with the launch of #makeboringbrilliant. This campaign was brought to life through hundreds of pieces of unique content at the demand of its consumers; created in partnership with media companies and agency partners. On POWERADE, I had the opportunity to build a challenger brand strategy and communications positioning POWERADE as the underdog to the 800 lb gorilla that is Gatorade. This campaign drove an increase of sales despite being outspent 10:1.On smartwater, I had the opportunity to evolve and refresh the brand while setting records sales monthly on the brand. Across each brand, responsibilities included brand strategy, communication strategy, advertising, digital, social, retail, brand identity and packaging.

During my time at mcgarrybowen, I pitched, won and launched the Droid business. While on Droid, we built a billion dollar brand in 2 months, exceeding sales projections by 750%. Based on the success of Droid, I pitched and won the $1.5 billion Verizon Wireless business. I went on to lead their innovation and value/promotion business, eventually launching the iPhone on Verizon.In addition to my time on Verizon, I pitched, won and led the Burger King business. I also pitched and won the JP Morgan business. Lastly, I helped the agency merge with Dentsu post acquisition, establishing a global operating infrastructure and new business approach. I also had the pleasure of running the iconic Disney Theme Parks and Resorts business. Here we had the opportunity to contemporize the brand to a new generation of families. In addition, through value-based communications, we led record sales despite entering a global recession.

Portland, Or, Us

While at Wieden + Kennedy, I had the opportunity to work on the Starbucks, Nike (Starter division) and the National Multiple Sclerosis Society. While at Wieden, on the Starbucks business we had the opportunity to evolve their marketing communications from a local coffee shop to global coffee icon. On Nike, we built a brand positioning and marketing communication for their Starter brand, creating a distinct challenger brand approach.

New York, Ny, Us

Ogilvy & Mather was where I started my career. While at Ogilvy, I worked on the IBM server and the IBM international business. I also managed the SABMiller business, working on Miller Lite, Miller Genuine Draft and Pilsner Urquell.

advertising analytics billboards blog brand building brand management branded entertainment brochures budget catalogs circulars collateral design community building consumer electronics consumer segmentation content strategy corporate ID creative director CRM customer acquisition demand generation digital marketing direct mail ecommerce e-commerce e-mail email marketing gaming marketing global marketing go-to-market GTM strategy high-tech integrated marketing interactive lead generation lifecycle management manuals market position marketing strategy marketplace measurement messaging microprocessor mobile technology newsletters online advertising package design PR presentations press releases pricing print product marketing public relations retail revenue growth sales search SEM strategy SEO strategy social media sponsorships strategic partnerships technology telecommunications television tracking user testing video production wireless

Mba, Global Business, Enterpreneurship

Bs, International Business And Marketing

Certificate, Digital Marketing