Lee R. Roth Email and Phone Number
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Lee is an experienced marketer, entrepreneur, and agency leader. He is driven by solving world, industry and company problems which was the impetus to build The Actionists with his co-founder Pio Schunker.Throughout his career, he has had the pleasure of working at or with some of the most iconic brands in the world including Coca-Cola, Pepsi, Nike, Starbucks, Disney, Gatorade, Apple, PayPal and Google. Lee’s diversity of experience allows him to bring perspective and leadership to businesses at a time when they are facing more complex challenges than ever before.Here are a few of the categories and brands he's solved problems for:Automotive: MazdaBeauty: Estee LauderCannabis: TrulieveCPG/Alcohol: Coca-Cola, Pepsi, Kimberly Clark, Colgate, Gatorade, Unilever, Dove, vitaminwater, POWERADE, smartwater, Miller Lite, Pilsner Urquell, Colgate, Molson, Quaker, 7UP, Lay’s, Doritos, Diageo, Kraft, Captain Morgan, Ciroc, Cheetos, Sazerac, Good Humor, LVMH, Tropicana, Quaker, Sun Chips, Ruffles, Pernod Ricard, Martell's, JamesonE-commerce: AlibabaEducation: Pearson, Arizona State, PepperdineEntertainment: Netflix, Directv, IMAXFashion: NikeFinance / Consulting: JPMORGAN, EY, PWCHome Goods: Newell BrandsNon-profit: National MS Society, BrotherhoodPharma: Pfizer, Reckitt, Airborne, Digestive AdvantageQSR: Starbucks, Burger KingRetail: TargetSports: RaidersStart-ups: Consider & Done, Roadies, Proffer, Rest & RecreationTech / Wireless: PayPal, Verizon Wireless, Droid, Apple, IBM, HTCToys: Spin MasterTravel: Disney Theme Parks & Resorts, Roadies, Rest & Recreation, Marriott Vacations Worldwide
The Actionists
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Co-FounderThe Actionists Aug 2023 - PresentThe Actionists was born out of the desire to make marketing more actionable to the business. We were founded by Pio Schunker (SVP at Coca-Cola, EVP at Samsung) and Lee Roth (former executive at Coca-Cola, PayPal, Wieden). We bring together former marketing executives, Chief Strategy Officers and Chief Creative Officers to build strategy, innovation and creative foundations that drive the business forward.
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Advisory Board MemberEvergreen Trading Jun 2023 - PresentNew York, Ny, UsEvergreen Trading is a company that specializes in trading distressed assets for media. It sounds too good to be true, but it is. Ask me about it. -
Member Of The Board Of AdvisorsIllicit Elixirs 2023 - PresentDrink Happy Thoughts.The Fun, Functional line of Fizzy Fruit Beverages That Provide Your Daily Dose of Happy Hedonism. Each can of Illicit Elixirs contains real fruit juice, fizzy bubbles and DopaJoy™ (to support dopamine production). -
General ManagerBeentheredonethat Apr 2021 - Aug 2023New York, New York, UsBeenThereDoneThat is a marketing consultancy that consists of a community of over 400 of the world's best and most senior thinkers - including Chief Strategy Officers, Chief Creative Officers, Design Directors, Innovators, and Comms Planners. We specialize brand strategy, growth, sustainability, innovation, creative, design and comms planning.At BTDT, I launched our US office and work across client service, marketing, operations, and business development. We have a wide range of clients across verticals from PepsiCo to Pfizer. -
North American DirectorBeentheredonethat Jan 2019 - Apr 2021New York, New York, Us
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General Manager I EntrepreneurPico Los Angeles 2016 - 2018Woodland Hills, California, UsPico is one of the largest experiential agencies in Asia. I was hired to launch and manage Pico+ in the United States. - Launched & ran Pico Plus in the US and in the process, built a positioning and reputation for inserting brands into the cultural conversation. Hit seven figures in revenue in year 1. - Pitched, won and managed clients including Fiat Chrysler, Alibaba, Pepperdine University and HTC. - Hired and managed the US team including the creative, finance, account and production departments. -
Senior Director, Head Of Advertising, Media And AgenciesPaypal 2014 - 2015San Jose, Ca, UsAt PayPal, I led Global Brand advertising and media. During my time here, I had the opportunity to evolve the way PayPal goes to market around the world from primarily email marketing to larger scale integrated marketing campaigns.During this transformational period, we were able to set record sales holiday sales - up 21% and 59% in mobile. We were able to accomplish this through contextually relevant digital and mobile advertising during key holiday shopping periods. In addition, we used content integrations with people like Ellen DeGeneres and Conan O'Brian during key online sales dates - like Cyber Monday to drive top of mind awareness. -
Director, Integrated Marketing CommunicationsThe Coca-Cola Company 2011 - 2014Atlanta, Ga, UsWhile at the Coca-Cola company, I was the Director of Integrated Marketing and led integrated marketing for their Glaceau office in NYC. During this time, I looked after vitaminwater, POWERADE and smartwater. For each of these brands, I developed their long-term brand vision and core creative idea. On vitaminwater, I evolved their communications from traditional to social at its core with the launch of #makeboringbrilliant. This campaign was brought to life through hundreds of pieces of unique content at the demand of its consumers; created in partnership with media companies and agency partners. On POWERADE, I had the opportunity to build a challenger brand strategy and communications positioning POWERADE as the underdog to the 800 lb gorilla that is Gatorade. This campaign drove an increase of sales despite being outspent 10:1.On smartwater, I had the opportunity to evolve and refresh the brand while setting records sales monthly on the brand. Across each brand, responsibilities included brand strategy, communication strategy, advertising, digital, social, retail, brand identity and packaging. -
Account Managing DirectorMcgarrybowen 2007 - 2011During my time at mcgarrybowen, I pitched, won and launched the Droid business. While on Droid, we built a billion dollar brand in 2 months, exceeding sales projections by 750%. Based on the success of Droid, I pitched and won the $1.5 billion Verizon Wireless business. I went on to lead their innovation and value/promotion business, eventually launching the iPhone on Verizon.In addition to my time on Verizon, I pitched, won and led the Burger King business. I also pitched and won the JP Morgan business. Lastly, I helped the agency merge with Dentsu post acquisition, establishing a global operating infrastructure and new business approach. I also had the pleasure of running the iconic Disney Theme Parks and Resorts business. Here we had the opportunity to contemporize the brand to a new generation of families. In addition, through value-based communications, we led record sales despite entering a global recession. -
Account SupervisorWieden + Kennedy 2005 - 2007Portland, Or, UsWhile at Wieden + Kennedy, I had the opportunity to work on the Starbucks, Nike (Starter division) and the National Multiple Sclerosis Society. While at Wieden, on the Starbucks business we had the opportunity to evolve their marketing communications from a local coffee shop to global coffee icon. On Nike, we built a brand positioning and marketing communication for their Starter brand, creating a distinct challenger brand approach. -
Account SupervisorOgilvy & Mather 2000 - 2005New York, Ny, UsOgilvy & Mather was where I started my career. While at Ogilvy, I worked on the IBM server and the IBM international business. I also managed the SABMiller business, working on Miller Lite, Miller Genuine Draft and Pilsner Urquell. -
Sem KeywordsSearch Keywords Jan 1999 - Jan 1999advertising analytics billboards blog brand building brand management branded entertainment brochures budget catalogs circulars collateral design community building consumer electronics consumer segmentation content strategy corporate ID creative director CRM customer acquisition demand generation digital marketing direct mail ecommerce e-commerce e-mail email marketing gaming marketing global marketing go-to-market GTM strategy high-tech integrated marketing interactive lead generation lifecycle management manuals market position marketing strategy marketplace measurement messaging microprocessor mobile technology newsletters online advertising package design PR presentations press releases pricing print product marketing public relations retail revenue growth sales search SEM strategy SEO strategy social media sponsorships strategic partnerships technology telecommunications television tracking user testing video production wireless
Lee R. Roth Skills
Lee R. Roth Education Details
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Rutgers University - NewarkEnterpreneurship -
Salisbury University - Perdue School Of BusinessInternational Business And Marketing
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Hyper IslandDigital Marketing
Frequently Asked Questions about Lee R. Roth
What company does Lee R. Roth work for?
Lee R. Roth works for The Actionists
What is Lee R. Roth's role at the current company?
Lee R. Roth's current role is The Actionists Co-Founder | Coca-Cola, PayPal, Wieden + Kennedy and Ogilvy alum | Board Member.
What is Lee R. Roth's email address?
Lee R. Roth's email address is le****@****pal.com
What is Lee R. Roth's direct phone number?
Lee R. Roth's direct phone number is +191757*****
What schools did Lee R. Roth attend?
Lee R. Roth attended Rutgers University - Newark, Salisbury University - Perdue School Of Business, Hyper Island.
What are some of Lee R. Roth's interests?
Lee R. Roth has interest in Family, Innovation, Technology, Marketing, Social Media, Education, Outdoors, Advertising, Hiking, Tennis.
What skills is Lee R. Roth known for?
Lee R. Roth has skills like Integrated Marketing, Digital Marketing, Advertising, Brand Development, Interactive Marketing, Strategy, Digital Strategy, Account Management, Online Advertising, Marketing Strategy, Brand Architecture, Brand Management.
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