I am a commercial strategist with over 10 years of professional experience, specializing in driving company revenue and brand expansion through the implementation of effective business strategies. My career in the marketing industry has enabled me to develop a robust skill set focused on Branding and Strategic Relationships, significantly contributing to the positioning and growth of various brands.Throughout my career, I have led successful projects that have resulted in substantial sales increases and greater brand presence in competitive markets. My strategic and analytical approach allows me to identify key opportunities and design action plans that align with corporate objectives, ensuring sustainable long-term results.Currently, my focus is on Digital Transformation for companies, an area in which I constantly update myself to strengthen my profile and offer innovative solutions. I am committed to creating a customer-centric corporate culture, promoting a positive attitude that significantly impacts team performance and cohesion.
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Commercial Manager GuadalajaraOlx Autos Mar 2022 - Jun 2023Guadalajara, Jalisco, MexicoI was responsible for the strategic development of three key markets by introducing our marketplace in Mexico City, Monterrey, and Guadalajara, as well as for the opening, planning, and management of the first branches nationwide. I was in charge of designing and executing innovative sales strategies that integrated traditional and digital channels, resulting in over 1800 car transactions annually in the region. I oversaw the implementation of training programs for the sales team, achieving significant improvements in employee retention, customer satisfaction (NPS), and lead conversion. I managed and monitored monthly national sales indicators through inventory analysis and movement reports, identifying opportunities and deviations to propose corrections. -
Commercial Manager B2COlx Autos Mar 2021 - Feb 2022Mexico CityCollaboration in the consolidation of OLX Autos by introducing B2C into the Mexican market, laying the groundwork for the business and retaining client portfolios in Mexico City, Nuevo León, and Jalisco. Managed support staff in sales administration tasks to assist sales representatives in closing deals. Resolved complex issues impacting sales management through implementation of profitable strategies. Hired and managed the initial B2C sales team. Established the main offices in Mexico City, Monterrey, and Jalisco.
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Manager Of B2B Client DevelopmentFrontier Car Group Mar 2019 - Mar 2021Guadalajara, JaliscoI assembled and developed the affiliate commercial team for the company's key markets (Mexico City, Jalisco, and Nuevo León) in record time. I designed and executed logistical plans to optimize the efficiency and effectiveness of the sales team operations. I worked diligently with distributors, digital suppliers, and management teams to forge lasting relationships and help solve unique business challenges.
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Key Account ManagerFrontier Car Group Aug 2016 - Feb 2019Guadalajara, JaliscoI pioneered the establishment and consolidation of the client and lead portfolio for the B2B digital commercial platform at Autobastas, achieving an exceptional 100% conversion rate. I exceeded sales targets for two consecutive semesters in Mexico City, consistently delivering excellence and contributing to the company's growth. I conducted corporate training procedures and developed specialized automotive sales strategies.
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Key Account ManagerDedo Sep 2014 - Aug 2015Mexico CityI was responsible for formulating and executing strategic initiatives to align and achieve key business objectives. I created innovative concepts that played a pivotal role in developing a new brand for the company's primary client. I excelled in client acquisition, securing new partnerships through a combination of cold calling, networking, effective marketing strategies, and strategic meetings. I managed and conducted training on technology reporting platforms. I collaborated with sales and marketing departments to ensure the proper execution of trade marketing strategies. I optimized sales budget outcomes by prioritizing activities for high-profitability and/or high-turnover products, while overseeing the implementation of marketing activities for the rest of the brand's products.
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Marketing CoordinatorQualtop Sa De Cv Sep 2013 - May 2014Mexico CityI was tasked with executing the formulation of strategies to increase sales and improve customer service. I coordinated the logistics of the company's participation in trade fairs, significantly expanding the customer base and brand presence. Collaboratively, I designed and implemented a customer loyalty program with the sales team, achieving higher customer satisfaction and retention. I innovated and led a promotional campaign to attract new subscribers to the company's courses (SCRUM, AGILE), successfully stimulating enrollment and course participation. I generated and provided market and competitive information to the sales department, identifying opportunities and risks, and proposing actions to maintain key accounts in the business. -
Marketing And Pr CoordinatorBizpro Consulting 2012 - Mar 2013Mexico CityDevelopment and implementation of social media strategies, as well as creating a customer and referral base, to promote the agency's e-commerce services within the hotel industry in the region.
Lee Aurora R. Education Details
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Marketing -
Inboud Marketing -
English I, Ii, Iii Y Iv -
Sciences
Frequently Asked Questions about Lee Aurora R.
What is Lee Aurora R.'s role at the current company?
Lee Aurora R.'s current role is Commercial Strategist | Expert in Revenue Growth & Brand Expansion | Digital Transformation Specialist | Marketing & Branding Innovator.
What schools did Lee Aurora R. attend?
Lee Aurora R. attended Universidad José Antonio Páez, Hubspot Academy, Miami Dade College, Colegio La Salle.
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