Leesa Fotis Email and Phone Number
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Seasoned marketing executive with 25+ years of experience helping private equity companies achieve their growth goals through innovative marketing and digital engagement strategies. Proven track record of success in developing and executing website optimization strategies that drive traffic and conversions, as well as designing and executing marketing campaigns that capture the hearts and minds of consumers.*Technical Background with Creative EnergyI bring a unique blend of technical savvy and creative marketing energy to my work. I am passionate about using technology to connect with consumers in new and innovative ways. I have a deep understanding of digital marketing channels and platforms, and I am constantly exploring new ways to use technology to engage and convert audiences.*Key Skills and Accomplishments-Developed and implemented successful e-commerce strategies for top brands across a variety of industries, including technology, non-profits, healthcare, and consumer goods-Led teams in designing and optimizing websites that resulted in significant increases in traffic and conversions-Proven ability to manage marketing and tech budgets over 50M/year to grow top-line revenue-Expertise in using data and analytics to measure and improve marketing ROI & performance-Extensive experience building and managing teams along with cultivating inter-departmental relationships and productive vendor management-Excellent performance history developing and executing marketing strategies that drive value creation for private equity-backed companies.I am a highly motivated and results-oriented leader with a strong track record of success in helping companies grow and exit profitably. I am also a team player and I enjoy working with others to create and execute successful paths to exponential growth.
Landmark Foundation Group
View- Website:
- landmarkfoundationgroup.com
- Employees:
- 7
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Chief Marketing OfficerLandmark Foundation GroupGrand Rapids, Mi, Us
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Vp Of Marketing & Digital EngagementHeartland Home Services Sep 2021 - PresentGrand Rapids, Michigan, Us -
Director Of Marketing & Digital EngagementBelwith-Keeler Jun 2019 - Sep 2021Grandville, Mi, Us-Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.-Responsible for B2B and B2C website optimization, profitability growth strategies, along with brand identity and audience engagement.-Create and plan product launch campaigns including digital marketing promotional plans as well as print collateral and video content for social media.-Lead and motivate a team of marketing strategists, graphic designers, and contract website developers to execute plans for aggressive growth strategy with both B2B and B2C customers. -
Digital Marketing ManagerBelwith-Keeler Jan 2019 - Jun 2019Grandville, Mi, Us
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Vice President - Digital EngagementTurnkey Merchandise Programs, L.L.C. 2017 - 2020-Agency environment, responsible for managing site development and full-spectrum digital marketing for a broad range of clients with an emphasis on licensed apparel and accessories for big brand awareness. Clients include: PEPSI, KELLOGG, AMERICAN HEART ASSOCIATION, AUTISM SPEAKS, FRANK LLOYD WRIGHT, USA HOCKEY, OREO-Provided senior level account management for over 15 clients; responsibilities included setting campaign budgets, creative content development for social media & email marketing, ROI analysis, and brand strategy recommendations.-Managed strong team of e-commerce platform developers and graphic designers. Able to unify and motivate toward common strategic goals with on time delivery and quaility execution.
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Director Of Digital EngagementTurnkey Merchandise Programs, L.L.C. Aug 2016 - 2017
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Director Of E-CommerceLydia'S Uniforms Jul 1998 - Jul 2016Grand Rapids, Mi, Us-Led company from a catalog pure play to an e-commerce driven company with 72% of sales coming through online channels.-Spearheaded e-commerce UX design & site development-Created new revenue streams through digital marketing including email, social, retargeting, cart & browse abandonment, PPC, & SEO.-Implemented ROI focused methods through Google Analytics with appropriate tracking mechanisms.-Improved website usability by conducting A/B split tests with KPIs
Leesa Fotis Skills
Leesa Fotis Education Details
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Grand Valley State UniversityMathematics And Computer Science
Frequently Asked Questions about Leesa Fotis
What company does Leesa Fotis work for?
Leesa Fotis works for Landmark Foundation Group
What is Leesa Fotis's role at the current company?
Leesa Fotis's current role is Chief Marketing Officer.
What is Leesa Fotis's email address?
Leesa Fotis's email address is le****@****rms.com
What is Leesa Fotis's direct phone number?
Leesa Fotis's direct phone number is +161645*****
What schools did Leesa Fotis attend?
Leesa Fotis attended Grand Valley State University.
What skills is Leesa Fotis known for?
Leesa Fotis has skills like E Commerce, Marketing Strategy, Marketing, Digital Marketing, Management, Public Speaking, Email Marketing, Customer Service, Social Media, Social Media Marketing, E Commerce Seo, Team Building.
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