Leesa Mathew Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Responsibilities: Collaborated with partners from 320 Freshii stores across Canada and the United States, driving successful marketing initiatives through strong relationship building.Worked on marketing proposals for stores tailored to specific local communities and neighbourhoods.Provided comprehensive support for social media campaigns across 80 stores.

Dubai, United Arab Emirates

Responsibilities:Handled new product categories for Best nuts & seeds nationally.Implemented brand strategies, resulting in an average monthly growth of 25%.Focused on primary and secondary retail visibility of the products in stores, improved ROI by 15%.Generated insights from Nielsen reports that helped the brand tap into new categories. Built ideas on.

Dubai, United Arab Emirates

Responsibilities:Worked on building online presences for key clients of Silx.Social Media Management- Posted textual and visual content (Hootsuite); Tracked engagement and followers that helped in an average weekly growth rate of 10%; Assisted with budgets and monitored campaign performance via Facebook Manager.Managed blog and website content through.

Dubai, United Arab Emirates

Responsibilities:Worked on in-store marketing campaign creations for Diageo and Mondelez.Managed project deadlines and monitored milestones through the completion stage.Increased brand visibility and brand equity by adapting creative toolkits to design key visuals for promotions of brands- Johnnie Walker, Smirnoff, Cadbury, and Toblerone at Duty-Free.

London, United Kingdom- Grenoble, France

Masters of Science in Fashion Design and Luxury Brand Management from the Grenoble Graduate School of Business partnered with the London School of Business and Finance United Kingdom. Specialized study: Brand Management, Marketing, Global Leadership, CRM and Fundamentals of Fashion and Design.

Dubai, United Arab Emirates

Worked as a Marketing Trainee with the Chalhoub Group, a retail organization in the Middle East which franchises and merchandises luxury brands. Dealing with events, media plans and budgets for brands such as Paul Smith, Hackett and Ralph Lauren.

Dubai, United Arab Emirates

Building and maintaining press database plus reports, monitoring press coverage in various media, handling social media. Successfully integrated PR activities for the firm's clients such as Costa and Al Habtoor.

Dubai, United Arab Emirates

Collaborated in analyzing research inputs and creating presentations for clients that would document consumer behavior, buying trends and their position within the markets etc.Worked on two key assignments. 'Fast track ‘’- a Middle East and North Africa region report which helps companies understand their performance on a quarterly basis through different.

Dubai, United Arab Emirates

Assignments included assisting editors for articles on fashion events/launches, choosing appropriate images to create artistic page layouts on latest trends and fashion styling.

Master Of Science (Msc), Luxury Brand Management & Fashion Design

Activities and Societies: Team leader for brand marketing presentations. Learning the core aspect of brand management, marketing, fashion.

Ba In Management, Business, Management, Marketing, And Related Support Services

Activities and Societies: Choreographer for Heriot Watt University Building up my knowledge on the basis of business management studies.

Education record