Leesa Phillips Email & Phone Number

Gold Coast, Qld, Au

Tauranga, Bay Of Plenty, New Zealand

• Development and execution of a strategic plan that links market opportunities to customer capabilities through collaboration with key stakeholders globally and the wider NZTE team. • Strategic representation of the North America region in key country and regional business associations, councils and other key external stakeholders.• Facilitate communication between in-market teams and customer managers in New Zealand to efficiently identify, plan, and prioritise market opportunities.• Collaborate with MFAT (Ministry of Foreign Affairs and Trade) and the New Zealand business community to bolster leveraging activities for Free Trade Agreements.• Lead onboarding for New Zealand companies expanding into the US and Canadian markets.• Manage the North American Team's portfolio (NAM), conducting readiness analysis and devising tailored market entry strategies.• Handle inquiries related to the North American market from various sources, including internal teams and NZ Inc partners.• Collaborate with Trade Commissioners to strategically allocate Business Development Managers (BDMs) for US and Canadian market ventures.

Wellington

• Successfully managed NZ Inc America’s Cup 2013 leverage sector programmes, overseeing the entire process from inception through to implementation.• Managed relationships between the America’s Cup team, NZTE teams, and other industry organisations.• Provided input at every stage of programme development, including creating project plans, and offering advice and guidance on America’s Cup opportunities and venues.• Actively canvassed NZ company participation through NZTE channels, reaching beyond Sector Organisation membership.• Participated in pre-departure briefing sessions, building relationships with participating companies and accumulating further knowledge about them.• Collaborated with various business areas within NZTE, particularly the Customer Team and North American Team.

• Managed and delivered the REAL New Zealand Showcase programme during RWC 2011, presenting New Zealand's industry creativity and innovation to a global audience of over 95,000 international visitors and 2,000 media representatives.• Established relationships with leaders across 16 sectors, incorporating their showcase activities into the programme and creating marketing collateral (print & online) for promotion.• Coordinated events with large corporates, hosted VIPs, and engaged media to highlight program events and achievements.• Managed administrative staff and a team of 30+ contributors for content development and marketing material production

(8 Month Fixed Term Contract)

Bachelor Of Applied Management, Business Administration And Management, General

Te Reo, Level 2

Certificate, Event Management