- Drove continuous optimization initiatives via A/B experiments. - Supported A/B experimentation reporting using Frequentist statistical approach. - Employed BigQuery and SQL to analyze and present gamification analytics, enhancing the impact of the gamification program.- Collaborated with the CRM team to enhance the performance of email and push notification campaigns, resulting in improved open and click-through rates.- Customized experimentation dashboards and automated reporting using API and basic Javascript, reducing experiment analysis and reporting time by 30%.- Assessed the needs of the Onsite team and automated multiple dashboards, directly contributing to homepage impression, clickthrough, and add-to-cart optimizations. This feature also facilitated dynamic adjustments to promo and banner positioning during mega-campaign days.

• Lecturing and tutoring for marketing and marketing research undergraduate students specializing in quantitative research and analysis, at the Swinburne University of Technology.• Specializing in digital marketing and optimization and quantitative marketing research.• Drive and advocate for e-learning for the faculty, specializing in online tools and methods, transitioning the faculty to better effectiveness in online teaching and learning.• Enhance student learning experience through effective setting of coursework and examination materials, moderating papers and providing constructive feedback to learners.

• Lecturer for University of Wollongong and Swinburne University of Technology degree programs.• e-champion for enhancing the faculty's e-learning/online study capabilities.• Collaborated with IBM Malaysia, Kasatria and Astro in various employer-student research, which better integrated classroom theories with real-life experience.

• Responsible for the tutoring and grading of coursework for Taylor's University undergraduate business programs.• Joined as active researcher and research assistant in the business school, which led to co-publications of multiple research papers.• Awarded Best Paper Award at the International Conference on Emerging Trends in Scientific Research, 2014 held in Kuala Lumpur.

• Streamlined communications with clients to understand their training and sales force development needs and ensuring they were attained. • Identified, designed, and implemented bespoke marketing programs for clients.• Designed and co-developed two series of training programs entitled Motivating and Leading Salespeople and Time Management for Sales Managers, with both becoming part of the company’s best seller series.