Lee Powell Email & Phone Number

Southampton, England, Gb

Lead Cunard’s Brand and Product Development team with responsibility for global brand strategy, partnerships, feature event voyages and culinary, beverage and entertainment product development.

Southampton, England, Gb

Responsible for Cunard's global brand strategy, proposition development, events and partnerships- Strategic lead for business case development, guest experience transformation and marketing of the £90million refurbishment of Queen Mary 2, the most famous ocean liner in the world. - Developed new proposition enhancements including new dining concepts and refreshed interior spaces. - Delivered an award-winning content-led global brand engagement campaign, ‘QM2 Remastered’- Created series of new signature event voyages including QM2’s Transatlantic Fashion Week - featuring headline talent, design college partnerships and world-renowned speakers that have captured the press and fashion world’s imagination and established contemporary brand associations of style and design.- Developed and launched a new beverage strategy including four new cocktail bar concepts.- Initiated a step-change in partnership activity, with RHS Chatsworth, The Savoy, Ascot, Luxury Travel Fair and Quintessentially partnership activations over 2017.

Middlesex, Gb

Leader of the British Airways Brand and Design team, responsible for British Airways brand strategy, brand experience development and all aspects of physical product design - Defined global brand positioning that underpinned the 'To Fly. To Serve.' brand relaunch in 2011. - Refined masterbrand identity, establishing a refreshed Coat of Arms motif as a hero brand asset.- Led a successful internal brand engagement programme to instill new brand values, service principles and customer insight understanding across the organisation.- Initiated and delivered a new global brand planning process resulting in aligned plans, improved collaboration and shared insights across regional sales & marketing teams. - New proposition developments included the Club World 'Height Cuisine' dining concept, First Class and Short Haul seats, new aircraft (787 and A380) interior refreshes, Club World and First amenity kits, service training, employee recruitment programmes and ‘future of flying’ innovation concepts.- Achieved three consecutive years as the UK's number one Superbrand following brand relaunch.

Middlesex, Gb

Responsible for masterbrand strategy within the Brand and Design team, leading two Brand Executives- Developed a new masterbrand definition and brand behaviour framework that was used across the organisation to direct proposition, service and internal culture initiatives.- Brand lead within service transformation team focusing on brand delivery through people and culture.- Worked alongside design and advertising agencies to develop a new creative direction for all future product development and communications.- Successfully led a multi-million pound cross-functional internal engagement agency pitch process.

London, Gb

Responsible for Sunday Time product development and brand strategy; providing direction based on multi-source market insight and analysis.- Responsible for commissioning and project managing all market research projects. - Developed strategic approach and commercial case for editorial relaunch of The Sunday Times- Worked with editorial teams to deliver improvements to Driving, Style, Sunday Times Magazine and Culture newspaper and online sections based on reader research.

London, Gb

End to end management and delivery of qualitative and quantitative research including focus groups, ethnography, omnibus, online panels and conjoint methodologies for The Times and Sunday Times.- Led all media-metric analysis for the brand to develop product development recommendations.- Developed proposition plan for relaunch of The Saturday Times in 'Compact' format, the re-launch of Saturday Entertainment supplement 'The Knowledge' and new Sunday entertainment DVD 'The Month'

London, Gb

- Devised and implemented annual communication plan for Barclays Investment Management including large scale DM activity, printed literature and inserts, outdoor campaigns and field marketing events.- Developed, project managed and launched a new segmented publication for all wealth clients.

London, Gb

- Heavily involved in high profile client experience project identifying priority improvement areas in process, channel and service using customer insight from multiple sources- Graduate programme area team leader