Lee Sheppard work email
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Lee Sheppard personal email
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Having had a rich and enjoyable career working in various aspects around the creation, management and support of a range of software solutions I retired in March 2021. I am very grateful for the privilege it has been to have worked with a wide range of remarkable people and companies over the years, and for the opportunities that I have had to learn so much from them and to travel to many parts of the world.My final role was to serve as the VP of Support Services at Masstech. Prior to that my career ranged from founding and leading a company that provided industry-leading broadcast management software, through selling and then leading the same product and team as part of a Fortune-500 company, to working over many years with many of the most significant companies in the broadcast industry. Earlier in my career I founded Broadcast Systems Software Ltd, and created the Broadcast Master suite of tools to enable broadcasters to manage scheduling, air-time sales and rights management. When we sold BSS to Harris Corporation I then served in a variety of product management roles there and at Imagine Communications before moving to Masstech/SGL.My primary fulfilments came from building effective teams, through focusing on listening, encouraging, coaching and talent development; from building strong relationships with clients, both to facilitate on-going business opportunities and to gain continually deeper understanding of the needs and strategic directions of our customers.Areas of Expertise:• Ability to make Tough Decisions and Prioritizations• Team Leadership and Motivation• Organisational and Process management• The ability to listen and to problem-solve• Creating a vision and driving a direction• Market Assessment and Customer Segmentation• Business Analysis, Simplifying, Problem-Solving• Product Design• Strong Understanding of Software Development Processes• Financial ManagementI have dual US and UK citizenship, and enjoy speaking German to conversational level.Contact: lee.sheppard@live.com
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RetiredRetiredMapleton, Ut, Us -
RetiredRetired Mar 2021 - PresentProvo, Utah, United States -
Vice President, Support ServicesMasstech Jul 2018 - PresentWhiteley, Hants, UkSGL has merged with Masstech to provide industry-leading solutions for media storage within the media and entertainment space. Two central parts of my responsibility to lead our customer and support services are to ensure that highly responsive assistance is provided to our customers and to provide real satisfaction in our engagements and services. We believe strongly in direct communication with customers - we do not require navigating through a phone system and listening to long messages. Calls are answered directly by trained engineers. We have a philosophy that is focused on resolution and not on trying to pass responsibility to someone else. Our goal is be the trusted partner of our customers. -
Vice President Support ServicesMasstech Aug 2017 - PresentProvo, Utah, United States -
Director Of Product ManagementSgl Feb 2014 - Aug 2017Whiteley, Hampshire, UkSGL provides industry-leading media archival management systems. In my new role I am responsible for product strategy and roadmap, listening and engaging deeply with our clients, partners and markets, and working closely with the SGL sales, marketing, engineering and design teams. -
Senior Product Manager | Business AnalystExpertise In Product Management, Team Leadership And Client Relationships | Media Software | P&L Nov 2013 - Jan 2014Provo, Utah Area
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Senior Product Line ManagerHarris Broadcast Dec 2012 - Nov 2013Provo, Utah AreaHarris Broadcast separated from Harris Corporation in early 2013. As an acknowledged leader within the company in the "rights and scheduling" business space, my responsibilities were extended to also lead in the enterprise-level space, and to manage the entire rights and scheduling future direction through a single product line.
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Senior Product Line ManagerHarris Corporation Dec 1997 - Nov 2012Leighton Buzzard (London), UkI led the strategic design, direction and delivery of the Broadcast Master product suite, drove profitability and managed the P&L. The product targeted the mid-range TV market. One core focus was to meet client business objectives and align our product direction with market trends. To do so I regularly met with clients and with internal stakeholders such as sales, marketing and account management. This feedback, and my own ongoing assessment of market trends, formed the basis for roadmap planning and strategic direction.I therefore led a series of product initiatives, including: • Enhanced airtime sales management, seamlessly integrated into a “unified schedule” technology.• The introduction of non-linear rights and scheduling• Deep BXF-driven near-real-time integration with automation and asset management systems• The transformation of the underlying database from a proprietary product to Microsoft’s SQL Server.• A significant User Experience product refresh.I ensured that we balanced major product initiatives such as these with the day-to-day funded client product enhancements. This required continual prioritising, difficult decision-making and effective communication.I worked closely with marketing, identifying target markets, value and price points, and creating feature/benefits summaries and case studies. I also worked very closely with sales, educating, providing presentation material, and also personally meeting key leads: making presentations, on-site visits and web casts. My capacity to listen, understand their drivers, and find solutions together developed client confidence quickly – relationships that I carried forward as sales leads became clients.(For simplicity I have listed this as a single position. For clarity, we sold BSS to Columbine JDS, which became part of Encoda Systems Ltd in 2000. Encoda was purchased by Harris Corporation in 2004. In 2008 I moved to the USA, continuing to drive the product line forward in each situation.) -
Founding Partner And DirectorBroadcast Systems Software Ltd 1990 - 1997Leighton Buzzard, UkI founded Broadcast Systems Software Ltd (“BSS”) with two colleagues. The company created Broadcast Master, a mission-critical application used by TV stations throughout the world. During the period until November 1997 I was a shareholder, director and leader within BSS.In the eight years prior to the acquisition of the company BSS expanded to over thirty employees, with offices in England and in Australia. Our client base was found on all continents and with clients such as the ABC, BBC and the Disney Channel the company grew from its beginnings to becoming one of the leading vendors of quality PC-based broadcast management software.My personal contributions included achieving a number of sales, nurturing relationships with key clients, providing product strategic direction, establishing and running the client services team and then taking responsibility for the product itself.In 1997 we achieved the sale of BSS to the leading company in our market sector, Columbine JDS , on condition that I would continue to lead the business unit for four years.
Lee Sheppard Skills
Lee Sheppard Education Details
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University Of Aston In Birmingham, UkAdministrative Science
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Lee Sheppard works for Retired
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Lee Sheppard attended University Of Aston In Birmingham, Uk.
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Lee Sheppard has interest in Writing, History, Athletics.
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Lee Sheppard has skills like Product Management, Iptv, Management, Integration, Cross Functional Team Leadership, Vod, Team Leadership, Television, Digital Media, Broadcast Engineering, Digital Asset Management, Software Development.
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