Lee Siegfried Email & Phone Number

Eugene, Oregon Area

More time for Fun, Golf, and Relaxing!

Greater San Diego Area

Retained to define the Direct to Consumer (D2C) online channel business strategy for multiple companies looking for digital transformation. • Defined the strategic direction, staffing, development, and marketing of partner and customer facing technology. (Web, Mobile, email, SMS)• Lead the development/deployment of a new responsive, mobile first platform, including: Analytics, A/B testing, Tag management built on a CMS platform.• Defined Product Management, Digital Marketing, eCommerce roles, Analytics, Reporting, and Operations teams.(Content, Reporting, SEM, Display and eMail). • Management Consulting and Coaching• Team Building and Leadership

Greater San Diego Area

Recruited to build and manage the B2C web/mobile eCommerce organization and platform for Cricket Communications. (Recently acquired by AT&T and chose to not relocate to Atlanta GA.) Including:• Responsible for the strategic direction, development, deployment, and customer facing technology (Web, Mobile, email, SMS)• Led the development/deployment of the Oracle/ATG eCommerce platform for a new Cricket website.• Managing Product Management, Web Marketing, eCommerce, Analytics, and Operations teams (Content, Merchandising, SEM, Display) for all Cricket eCommerce business, growing total Traffic, Revenue, Customer Acquisition, and Customer Satisfaction. • Grew online revenue to 7% of company revenue in first year.• Increased customer retention through implementation of VoC, A/B testing, and site enhancements.• Managed a Telesales organization that improved conversion by 25% within one year.

Austin, Texas Area

Executive Director within Dell's Global Relationship Online business. This includes Premier.Dell.com, Global Portal, and Dell’s global B2B solution, Premier Connect. Responsible for the strategic direction, deployment, and customer relationships globally for these products. Premier and Global Portal provide Dell customers with a custom web site to manage, order, and procure the Dell products, solutions, and services they choose for their company. Premier Connect is Dell's B2B platform to connect Dell to Dell’s customers either directly, or through a number of industry standard ERP systems.Deployed a new online platform to business customers in the US as well as grew a $2B business over 15% in the last year.

Seasoned technology leader in a global eCommerce area who brings both strong business/technology background to drive value and accomplishments within the organization. Developed and deployed a new internal sales platform for Latin America within one year which increased productivity, margin, and added new additional lines of business.Responsibilities also include:• People Leadership• Organizational Change • Global eCommerce• Program Life-Cycle Management• Global Software Development• Program Management / PMO • Business and IT Process Improvement• Deployment and Support of SaleForce.com globally within Dell • Deployment and Support of a Global incentive Compensation System within Dell

As the VP of Technology, my responsibilities included: Search engine development, web site traffic growth, web site UI and advertising revenue. Developing brand, strategy, systems, and revenue.Key contributions include:- Turning around the Engineering organization- Migrating the entire site to a new platform- Developing a free as well as paid advertiser website platform- Developing a ratings & review engine- Developing numerous partner programsAccomplishments included:- Doubling the daily number of online business listings- Doubling the daily number of online visitors- Doubling the page views per visitor- Doubling the revenue All over the course of the 2 yearsKeywords: Vice President Technology, VP Online, VP Web Portal, eCommerce, Direct Marketing, strategic, digital advertising, product marketing, product management, direct marketing, analytics, online communities, social media, team building, people management, leadership, consumer, B2B, B2C, business management, multi channel, online, retail, website development, Agile, email marketing, Project management, Program management, PMO.

As the CIO of FutureTrade (a US based pre-IPO DMA electronic stock broker) I was responsible for the technology and operations organizations globally. Offices include New York, Lake Forest, Tallinn, Estonia, and St. Petersburg, Russia. I managed a staff including: Operations, Product Management, Systems and Database Administration, Network Operations, QA, Internal Systems and IT.Key contributions and responsibilities were:- Successfully managing the development and global deployment of numerous releases of FutureTrade’s core trading products. (List Trading, Multi-Broker, Options, etc)- Implemented new technology and products to link customers, brokers, and exchanges together for real time trading.- Building and development of a technology management team. - Dramatically improving the operational performance and systems availability.- Establishing standards, procedures, and operational methodologies.- Doubling the number of connected Broker Dealers- Quadrupling the number of FIX connected clients - Doubling the trading volume and commission revenueKeywords: Vice President Technology, CIO, VP Online, VP Web Portal, Financial Markets, FIX, strategic, product marketing, product management, Operations, Network, Software Development, QA, analytics, online communities, team building, people management, leadership, consumer, B2B, business management, multi channel, online, retail, website development, email marketing, Project management, Program management, PMO.

I was responsible for heading up DHL’s new business venture to launch a ground transportation business, including the acquisition and integration of Airborne Express, head of DHL eCommerce globally, and managed the consolidation of 7 separate US business offices into one location.During the tenure at DHL, my responsibilities including:- Headed up the global eCommerce organization for DHL. Set strategy, goals and direction for all DHL software shipping solutions, web interface, and 3rd party integration relationships.- Heading up the management team for the initiative to launch a ground product business for DHL in the USA. Including everything from partnering with trucking companies through development and deployment of new shipping software products.- Heading up the Technology & Business initiative to consolidate the Airborne merger into DHL.

My staff inlcuded over 450 employees with an annual operations budget of over $150 million and annual capital budget of over $100 million. Departments include: Product Management, Systems and Database Administration, Systems Operations, Network Operations, Network Engineering, QA, Help Desk, Client Installation Services and Support, Field Service, Internal Systems and Desktop support, HR, Training/Development, and Advanced Engineering/Consulting. The Technology Service portion of the organization was responsible for all areas of product development and operation as well as deployment, implementation and support of products, networks, and systems at client sites as well as inside the firm. The Client Services portion of the organization was responsible for all post sales client relationship management, from contracts through operational support. Customers include almost all major broker/dealers, banks, pension and mutual fund organizations in the USA and globally.

Education record

Bs, Business Admin (Computer Sc.)