Lee Sigler Email & Phone Number

3Sixty Market View is a management and marketing consulting firm concentrating on high tech products including software applications, networking, service oriented architecture, and internet technology. As CEO, managed a team of consultants as well as projects focused on marketing and business development. Clients include Hewlett Packard, Sun, iPlanet, Netscape Professional Services, Spin Circuit, Nortel, and others. • Developed strategic projects for partner programs, product… Show more 3Sixty Market View is a management and marketing consulting firm concentrating on high tech products including software applications, networking, service oriented architecture, and internet technology. As CEO, managed a team of consultants as well as projects focused on marketing and business development. Clients include Hewlett Packard, Sun, iPlanet, Netscape Professional Services, Spin Circuit, Nortel, and others. • Developed strategic projects for partner programs, product management, business development and channel management, and corporate positioning. • Interim Vice President of Marketing for IDO Systems, Lutris, Aurigin, and others. As Vice President of Marketing, managed staff for product marketing and management, channel strategy and management, and corporate communications. Show less

San Francisco Bay Area

Avatizing is a company specializing in software and services for creating loyalty programs and monetizing the placement of advertisements in online entertainment and social networks. The technology is based on a portfolio of patents.Lee is a co-inventor and co-owner of a patent portfolio in the advertising infrastructure and online entertainment market. Currently, Lee manages the company and drove the marketing and sale of the patent portfolio for $2.5 million. The initial patent was… Show more Avatizing is a company specializing in software and services for creating loyalty programs and monetizing the placement of advertisements in online entertainment and social networks. The technology is based on a portfolio of patents.Lee is a co-inventor and co-owner of a patent portfolio in the advertising infrastructure and online entertainment market. Currently, Lee manages the company and drove the marketing and sale of the patent portfolio for $2.5 million. The initial patent was developed by the team of four executives at IDO systems - a start-up funded by Lego Corporation. As their VP of marketing, Lee researched the opportunities for online entertainment and collaboration, developed the concept for the patent, and built a business plan to support the licensing and implementation of the patent technology within online games and social network sites. This business plan has served as the foundation for the sale of the portfolio. The portfolio consists of five issued patents and additional continuations: 6,954,728, 7,797,168, and 7,996,264. Show less

IDC (International Data Corporation) provides advisory services for the information technology, telecommunications, and consumer technology markets. IDC is a subsidiary of IDG, a technology media, research, and events company. Founded in 1964, IDG has more than 13,000 employees worldwide.Developed marketing strategies addressing enterprise and SMB IT markets that resulted in effective marketing and increased sales for client companies.• Drove strategy for marketing software… Show more IDC (International Data Corporation) provides advisory services for the information technology, telecommunications, and consumer technology markets. IDC is a subsidiary of IDG, a technology media, research, and events company. Founded in 1964, IDG has more than 13,000 employees worldwide.Developed marketing strategies addressing enterprise and SMB IT markets that resulted in effective marketing and increased sales for client companies.• Drove strategy for marketing software applications, networking, security, and infrastructure in both the business to business and business to consumer markets. • Introduced leading edge marketing strategies for online entertainment, games, Web 2.0, and social networking. Show less

Cadence Design Systems is a leading EDA company offering software and services for IC designers. The consulting arm, Cadence Design Services, offers advanced engineering assistance to device designers in companies such as mobile devices, computing devices, game consoles, and more.Managed marketing directors for design services offerings. • Developed marketing strategy, productized services offerings and developed marketing tools to support both sales and the consulting engineering… Show more Cadence Design Systems is a leading EDA company offering software and services for IC designers. The consulting arm, Cadence Design Services, offers advanced engineering assistance to device designers in companies such as mobile devices, computing devices, game consoles, and more.Managed marketing directors for design services offerings. • Developed marketing strategy, productized services offerings and developed marketing tools to support both sales and the consulting engineering staff strategy noticeably increasing sales. • Implemented radically new marketing focusing on benefits resulting is a streamlined sales lifecycle.• Introduced indirect channel marketing - expanding Cadence potential market and sales. Show less

Sun Microsystems provides software, systems, services, and microelectronics that power search services, social networking, entertainment, financial services, manufacturing, healthcare, retail, news, energy and engineering companies. Sun has supported these markets with a portfolio of software and service partners.European Business Development Manager: Managed business development including channel development, sales support, and marketing planning on a Pan-European basis - including… Show more Sun Microsystems provides software, systems, services, and microelectronics that power search services, social networking, entertainment, financial services, manufacturing, healthcare, retail, news, energy and engineering companies. Sun has supported these markets with a portfolio of software and service partners.European Business Development Manager: Managed business development including channel development, sales support, and marketing planning on a Pan-European basis - including indirect staffs in all European offices. • Developed partner and customer relationships - early internet focus helped drive JAVA success. • Drove marketing strategy, sales implementation, partnership recruiting, and promotional efforts for enterprise solutions selling resulting in increased sales throughout Europe, Middle East and Africa. Manager, Strategic Initiatives Group: Initiated solutions selling by creating and implementing strategic initiatives that drove partner selling for Sun's commercial and technical markets.• Entrepreneurial spirit resulted in increased sales worldwide.• Drove marketing and sales initiatives for Sun to enter and succeed in the business environment - expanding sales beyond technical environments.• Managed complex, global projects and organizations. Committed to team work; developed and implemented Team Leadership practices at Sun. • Managed a staff of twelve direct reports and up to 30 contractors, as well as indirect teams from Sun and outside organizations - with a budget responsibility over $6 million. Show less

Computer Industry Marketing Strategy

Post Mba, Executive Mba

Executive MBA program

Mba, Marketing

Bs, Computer Science