Brands: Singtel, Changi Airport Group, UOB, Eu Yan Sang, Bosch, KFC, Unilever, Alipay

I’ve worn many hats in my time as an art director -- design thinker, storyboardist, illustrator, strategist, team player. As a result, I have a unique ability to manage multidisciplinary projects and to navigate complex challenges across the design value chain. But, actual experience has taught me that my professional value boils down to the following: • I speak fluent designer, editor, trainer, salesperson, and difficult client. Understanding means few missteps, and missteps cost a… Show more I’ve worn many hats in my time as an art director -- design thinker, storyboardist, illustrator, strategist, team player. As a result, I have a unique ability to manage multidisciplinary projects and to navigate complex challenges across the design value chain. But, actual experience has taught me that my professional value boils down to the following: • I speak fluent designer, editor, trainer, salesperson, and difficult client. Understanding means few missteps, and missteps cost a fortune• I bring to the table strong design proficiencies in Adobe Illustrator and Photoshop, and I always value the importance of a strong concept supported by compelling visuals• I am a go-getter, and I just want to win. Challenges don’t shake me, and I come up with solutions • I have big ideas, but many people have them too - the execution however matters, and I do execution TL;DR: • Oversees development of all storyboarding and visual content • Conceptualises and coordinates creative strategies and ideas between client and in-house designers, including art direction on production sets• Well-versed in client communication and execution of generated ideas• Handles and produces in-house design and branding for external communications including presentation materials and visual collaterals design and visual content for internal communicationsClients: Visa, Singtel, Ben & Jerry's, GoBear, Google Show less

I was a design machine in my initial years, charting aesthetic direction in the form of storyboards for production shoots and visuals or motion graphics projects. As the only in-house designer for Click2View then, I took on the lead to oversee not only external client communications, but also internal communications, including developing frameworks for incoming designers, and streamlining communications between the account servicing teams and the creatives.

Working with Jteam Productions was a great learning experience for me, and a stepping stone to more storyboarding projects. As the assigned storyboard artist, I was responsible for the creative direction in the visual representation of the film, and coordinated between multiple parties, including the choreographers, the stunt director, the director and assistant directors. The Lion Men I has a box office gross of US$1,668,380.

My first foray saw me supporting the teams in video editing, poster design, storyboarding and graphic illustrations. I also took on the role of a 2nd Cameraman and a camera assistant on shoots.