Lee Somerhalder Email and Phone Number

Followed a dream to launch a non profit project empowering children with generative AI and assistive technology to develop, compose, and publish unique digital music creations. Hosting six sessions for small groups of children, we walk through storytelling, narrative development and music composition. This innovative six-step approach to digital music composition is designed to benefit students who face reading and writing challenges like Dyslexia and Dysgraphia.

We are passionate about delivering and enabling marketers with insightful intelligence and decision support. Our team takes a multidisciplinary approach using marketing, technology, psychology, high-performance computing, advanced intelligent systems and big data solutions.

Leadership role supporting 20 marketing professionals, across 15 clients, developing and executing hundreds of multi-channel marketing campaigns annually. This includes developing and implementing executive thought leadership strategies, providing strategic consulting for marketing automation and personalization methodologies, managing paid and social media campaigns, developing a robust programmatic and PMAX advertising strategy, creating and distributing content, designing and developing web experiences, optimizing SEO, and ensuring compliance with data privacy and security regulations. ▪ Led a team of 20 marketing professionals aimed at capturing new business through multichannel marketing campaigns.▪ Positioned the organization for exponential growth, increasing ARR by $2.3M in 12 months and raising the minimum monthly retainer across all clients.▪ Achieved a 65% reduction in GTM time within six months and streamlined operational processes, including the integration of 6Sense to Marketo to SFDC.▪ Transformed the demand generation department, expanding and building a high-capacity team that drove success.

Led the expansion footprint for the newly merged TI Hold Co. organization, consolidating CRM, paid media, social, analytics, and web experiences into one highly effective operational solution and brand. Provided strategic thought leadership on operational initiatives, strengthened stakeholder engagement, and sharpened marketing tactics.▪ Catapulted growth, expanding web traffic by 123%+, achieving a 10X boost in paid media activations, driving a 20% jump in social engagement, and increasing email open rates by 50%.▪ Improved the organization’s capacity by designing, building, and developing tiholdco.com, ntgfreight.com, and transportationinsight.com.▪ Unlocked a pipeline of leads by achieving 33M hyper-targeted impressions in three months, increasing marketing sourced opportunities by 30%, and boosting ROAs by 130% throughout a twelve-month period.

Governed the enterprise strategy and execution for digital marketing, including managing 3 web and creative agencies, the multi-business unit e-commerce platform, data quality and integration, 2 cross-functional teams, and numerous corporate planning groups.▪ Navigated the COVID-19 pandemic with a growth mindset and launched the Yamaha dealer network’s first digital unit delivery program.▪ Achieved a 500% retail sales increase by establishing the organization’s first online unit deposit process.▪ Strengthened the source attribution model, enhancing sales, service, and supply chain delivery methods and transitioning the entity from Einstein Analytics to a Domo BI platform.▪ Integrated a save-and-shop capability on Yamahamotorsports.com by introducing the first mobile 3D SxS and motorcycle configurator.

Directed the organization’s advertising, public relations, communications, and events throughout the US and Canada, including the technical architecture and launch of the company’s first Triumph Certified Pre-Owned Motorcycle program.▪ Optimized a $2.3M annual initiative in dynamic, programmatic, social, and search activations based on dealer inventory and quarterly promotions.▪ Restructured 4 e-commerce sites, including 183 customizable dealer pages, a PIM-ERP integration, and catapulted growth, lifting the conversion and engagement rate by 30% across 400K monthly visitors.▪ Introduced the organization’s first method for consumers to manage Triumph motorcycle deposits from a factory website.▪ Led 180+ experience launch events, showcasing new bikes in 2016, 2017, and 2018, as well as Bonneville Back in Black, Reborn, and Icons tours.

Responsible for end-to-end marketing services: design, execute and track multi channel marketing programs (including email, direct, events, webinars, conferences, paid media, etc). Was admin of our automation instance and lead campaign integration efforts with SFDC.com. Provided input on continuous improvements to workflows and processes to optimize efficiency and effectiveness of the Marketing IT, CX, and Sales teams. Responsibilities:▪ Managed the day to day operations for all marketing activities and tasks▪ Owned our automation instance, ensuring smooth campaign integration with SFDC▪ Drove marketing planning and prioritization for flawless multi-channel marketing execution▪ Designed, implemented, and tested emails in support of campaign execution▪ Implement and evaluate improvements in lead process through the marketing and sales funnel▪ Managed the database and segmentation targets aligned to nurture programs and lead goals▪ Implement, evaluate, and continuously improve lead scoring and lead routing▪ Asana, Jira, Basecamp PMP knowledge▪ Established the Lead to Revenue process introducing MQLs▪ Defined and delivered a behavioral scoring model

Enhanced entity-wide automation and operational initiatives within the B2B and B2C technology industries, providing guidance and expertise as a Marketo, SFDC admin, and SEO/SEM expert.▪ Redesigned the demand generation engine for a global PaaS company and strengthened customer engagement and satisfaction.▪ Managed a variety of projects, including GDPR, CASL, CAN-SPAM, EU Directive & Spam Act 2003 in Australia.▪ Improved the lead conversion rate by 100% in less than 6 months by introducing a $3M global implementation of Marketo. o Managed the launch of 5 global workspaces, training and empowering all stakeholders to drive marketing automations. o Developed a Marketo Center of Excellence aimed at protecting corporate emails and the IP reputation and deliverability control.

Served as a marketing manager, cultivating a sustainable platform for growth, increasing pipeline opportunities by 300% and annual revenue growth by 400%.▪ Increased web traffic by 110% and strengthened marketing efforts and social media channels by incorporating Salesforce, Silverpop, and Google Ads, and enhancing web forms, landing pages, and online referrals.▪ Led several corporate events, including 2 OpenWorld, 2 IOUG Collaborate, and 1 Dreamforce conference for the organization.

As Sales and Marketing specialist, Lee is tasked with building lean lead generation systems that propagate rapid sales growth and drive brand identity. By leveraging Marketing automation strategies, social distribution channels, and rich targeted content, Lee teams up with Oracle and our partners to execute campaigns, target valuable leads, and champion long term success.

Startup accepted into University of Texas’ Austin Technology Incubator (ATI) and was admitted into DLA Piper’s exclusive Venture Pipeline program.

Actian (Formerly Pervasive Software (NASDAQ: PVSW)) helps companies get the most out of their data investments through embeddable data management, agile data integration software and by enabling revolutionary next generation analytics.

Non-traditional marketing channels, fund-raising, start-up planning, building a "Tribe" of customers, capital growth strategies in the new online marketplace, long-term sustainability etc...

Booking tours for national and international musicians. Creating press kits for all acts including stage plots, riders, and contracts. As publicist: writing biographies, creating sales cheat sheets, editing media for publishing.