Digital [AI Transformation]AI GovernanceProcess Innovation Information Strategic PlanningMyData Strategy- Developed and implemented AI governance frameworks and MyData strategies- Conducted Process Innovation (PI) consulting to improve customer experiences and operational efficiency- Designed strategic roadmaps for digital transformation- Key Projects:• AI Governance for KB Kookmin Bank and Samsung Financial Networks• Information Strategy Planning (ISP) and Process Innovation (PI) for NH NongHyup Life Insurance and Lotte World• MyData strategies for IBK Industrial Bank and K-Data

Major Projects[Chanel Korea]Online Buzz Analysis:- Performed sentiment, topic, and channel analysis on 40 luxury brands' marketing and PR campaigns to identify performance improvement opportunities- Published 13 quarterly reports and participated in customer meetings and VoC responses.Campaign Analysis: - Analyzed marketing performance of luxury watch and jewelry brands to develop campaign optimization recommendations for 2 semi-annual reportsAd-Hoc Analysis:- Monitored data breach issues and prepared daily reports for crisis management[Samsung Electronics]Real-time Media Response Analysis:- Conducted real-time analysis of 256 strategic media outlets across 19 global offices for events like CES 2022 and Galaxy Unpacked- Responded to VoC from global offices and stakeholdersStrategic Media Performance Analysis:- Tracked and analyzed performance of 256 strategic media outlets across 19 global offices for 6 quarterly reports- Proposed recommendations to increase media exposure- Participated in business meetings with clients