At Soul Story Creative, we generate results for our clients by building them a clear, cohesive, and consistent brand communications library designed to eliminate confusion within the company, and out in the marketplace. https://www.soulstorycreative.com/The Lucidpress 2021 brand consistency survey found that brands who are consistent across all channels can expect up to 23% increase in revenue. Further, the biggest negative impact of an inconsistent brand is the confusion it… Show more At Soul Story Creative, we generate results for our clients by building them a clear, cohesive, and consistent brand communications library designed to eliminate confusion within the company, and out in the marketplace. https://www.soulstorycreative.com/The Lucidpress 2021 brand consistency survey found that brands who are consistent across all channels can expect up to 23% increase in revenue. Further, the biggest negative impact of an inconsistent brand is the confusion it creates. A confused person never buys. A clear, cohesive message used consistently ensures your prospects are never confused. That they see that you understand their problem and begin to build trust and explore your services further. With a company Communications Library, your team has a way to create content that is unified and In their own voice for their unique role within the company. Productivity goes up and you gain brand awareness faster. A strong brand story is the differentiator and can bring clarity to your vision so you grow strategically, in the direction you want to go. Investors and customers see the value, build trust and choose to do business with you. Bringing your company's story to life wins influence. "We don't tell you who to be. We show the world who you are." - Lee Aldridge"The Communications Library has given us a way for the staff to maintain a consistent brand message globally for the organization, and messaging and training for our members to succeed in their programs. We are now connecting better with people and increasing our business." - Lynn Thomas, Arenas for ChangeIf you'd like to understand how you can improve your ability to attract clients and make a bigger impact, let's talk. lee@soulstorycreative.com or text me 919-949-7012 and put "LINKEDIN CONNECTION" at the beginning of your text. Show less

Eagala is a global non-profit and is the global standard in equine-assisted psychotherapy and personal development. I served as Marketing Director for a year beginning with Brand Strategy and Messaging, and next implementing several sales funnels for lead generation, building out new marketing collateral, and updating the website. With my team, we first developed a comprehensive body of compelling marketing messaging, their Brand Story and Communications Library. We did two sets: one… Show more Eagala is a global non-profit and is the global standard in equine-assisted psychotherapy and personal development. I served as Marketing Director for a year beginning with Brand Strategy and Messaging, and next implementing several sales funnels for lead generation, building out new marketing collateral, and updating the website. With my team, we first developed a comprehensive body of compelling marketing messaging, their Brand Story and Communications Library. We did two sets: one for the organization and another for the membership to use in their own marketing. A clear consistent message to attract new members to be certified in the Eagala Model, and new clients to the Eagala Model Mental Health practice. I implemented targeted campaigns through dedicated landing pages, opt-in forms for lead generation, freebie pdfs and several automated email sequences, designed and published a monthly newsletter, provided social media management and direction, worked on a few equine related tasks forces (i.e. ASPCA-TRH), and provided copywriting and strategy ongoing. Through a series of webinars, I trained the members in how to get traction, get new clients, and fix their website. They learned how to build a solid foundation in their business to be successful. Prior to my engagement, they had 2300+ certified members globally and 9600+ contacts on their list. In Dec. 2020, they had over 2500 members, and over 11,000 contacts on their list - over 2000 in 3 months. Working in the mental health industry during a pandemic was a great experience. We had to pivot, and pivot fast. The members were in anxiety about their 'offline' business that is designed to see clients in person with the herd. We came up with a creative solution - the leaders of Eagala working together, and created a facilitation package for Eagala practices to have Relief Sessions using Horse pictures. In 2020, Eagala was able to stay the course, and be better for it - in spite of a global crisis. Show less

Lee owned and operated a Wedding, Portrait, and Business Branding photography studio for over 25 years providing her clients with lasting and timeless photography that authentic stories. With her savvy intuition and her creative eye born of years behind the camera, she captured moments in time that became the hallmark of her editorial style. Through this art of story and high impact photography in the photojournalistic style, since 2010, Lee has worked primarily with small businesses… Show more Lee owned and operated a Wedding, Portrait, and Business Branding photography studio for over 25 years providing her clients with lasting and timeless photography that authentic stories. With her savvy intuition and her creative eye born of years behind the camera, she captured moments in time that became the hallmark of her editorial style. Through this art of story and high impact photography in the photojournalistic style, since 2010, Lee has worked primarily with small businesses who are ready to up level and enhance their online presence. Now she has brought to the business branding arena a proven process for drawing out the essence of a person, of a business using the long-time developed skills of discovery and listening to her clients.Her path as a Soul storyteller began when she noticed her client’s essence was missing from their online presence; from their website. There was no harmony between the images used and the story they were trying to convey. With her keen intuition, creative eye, and art direction, Lee is the life force behind making your brand stand out and you see your vision take form. Show less

I designed trips, negotiated with service providers in Italy, and identifying channels for our target audience. The website and brand narrative was also a part of my responsibility at this start up company.