Lee Sparrow Email & Phone Number

Nashville, TN

-Negotiates, places, manages, audits media buys for clients to ensure maximum results are achieved

• Planned, negotiated and placed media campaigns for a wide array of national, regional and local clients with annual budgets exceeding $8 million
• Performed extensive research on consumer media consumption habits using syndicated sources including Nielsen, Arbitron and Scarborough
• Negotiated rates to greatly extend client budget impact and generate additional incentive income for the agency
• Provided direct input to creative, account service and public relations teams to align media strategies with overall account goals.
• Developed expertise in budgeting, reconciliation and post-buy analysis
• Simultaneously managed campaigns for multiple clients, many of which included manufacturer co-op programs

• Supported the executive team with communications, scheduling and research
• Assisted with business plan development and budgeting
• Actively participated in programming and content development
• Coordinated trade show exhibits, travel and meetings with cable operators across the United States
• Fostered relationship with programming partners including the Women’s Professional Billiards Association (WPBA), the Player’s Network and others