Lee Sparrow Email & Phone Number

Nashville, Tn

-Negotiates, places, manages, audits media buys for clients to ensure maximum results are achieved

• Planned, negotiated and placed media campaigns for a wide array of national, regional and local clients with annual budgets exceeding $8 million • Performed extensive research on consumer media consumption habits using syndicated sources including Nielsen, Arbitron and Scarborough• Negotiated rates to greatly extend client budget impact and generate additional incentive income for the agency• Provided direct input to creative, account service and public relations teams to align media strategies with overall account goals.• Developed expertise in budgeting, reconciliation and post-buy analysis• Simultaneously managed campaigns for multiple clients, many of which included manufacturer co-op programs• Built relationships with a large network of media sales reps to maximize rate discounts and value added opportunities for clients• Presented plans and maintained ongoing communication with both clients and agency team members

• Supported the executive team with communications, scheduling and research• Assisted with business plan development and budgeting• Actively participated in programming and content development• Coordinated trade show exhibits, travel and meetings with cable operators across the United States• Fostered relationship with programming partners including the Women’s Professional Billiards Association (WPBA), the Player’s Network and others