Orgvue is a SaaS platform for organisation design and workforce planning. We help organisations adapt quickly to economic disruption and changing market conditions to build better businesses. Our customers include Aviva, HSBC, Johnson & Johnson, LinkedIn, Mars and Sainsbury's.* Responsible for content marketing strategy, campaigns and initiatives, leading a team of four people* Responsible for global communications and corporate reputation* Responsible for all company brand and design requirements* Led brand refresh project (completed in November 2022) to realign the business with its market and audience groups; appointed and managed supporting agencies* Developed clear, compelling brand language and company narrative for senior business and HR audiences in large enterprises as part of brand refresh project * Appointed and manage three retained agencies to support content development, design studio and public relations work

Achievements* Produced content that increased inbound leads and generated an average 700 MQLs per month (marketing contribution to pipeline was 55%)* Consistently achieved over 70% monthly contribution to MQLs, reaching a high of 89%.* Created keyword optimised web pages and associated content, which increased web traffic, resulting in company record search engine ranking positions* Reduced average bounce rate for dynamic web content from 85%+ to below 70%* Developed downloadable content that produced consistently low costs per lead for paid social campaigns* Organic social posts and content curation grew LinkedIn followers by 20%.Responsibilities* Develop content strategy to deliver on marketing objectives, prioritising lead generation* Develop and manage an editorial plan from idea generation to publishing* Develop and manage a range of content for all stages of customer journey* Drive engagement and sales leads using content, analysing metrics to improve performance* Regularly engage with a range of stakeholders to translate ideas into beautifully produced content* Work with the Head of Brand and Communications and Head of Demand Generation to convert thought leadership content into integrated marketing campaigns

Produced engaging content for technology companies to help them communicate clearly, articulately and persuasively with their diverse audience groups.* Worked on Microsoft's 'Voice of the Customer' programme that presents stories of companies using Microsoft technology in exciting and innovative ways.

Achievements* Created and developed content on topical issues relating to artificial intelligence* Created a content plan for MSR Cambridge, including a 4-minute walking tour video, ‘in conversation’ videos with research directors, profile article and a history of MSR Cambridge* Grew traffic to Microsoft Research (MSR) Cambridge social media properties by 25% (Twitter) and 55% (Facebook) over 12 months* Created and managed editorial briefings on artificial intelligence that collectively hosted more than 130 UK journalists* Pitched, managed and hosted interviews with tier-one media including BBC News, The Guardian, The Telegraph, The Times, Business Insider UK, and many technology and trade publicationsResponsibilities* Develop stories that highlight Microsoft Research's expertise in artificial intelligence in an authentic, credible and memorable way* Develop messaging and creative content that enhances Microsoft’s reputation in the UK* Manage social media properties for Microsoft Research in the UK

Achievements* Managed reputational issues relating to legal disputes, operational crises, corporate restructuring and others, working with Legal, Corporate Affairs and Investor Relations teams* Developed and managed global and regional media campaigns to profile VEON as a technology and communications company, culminating in a digital transformation story that attracted more than 300 items of traditional and online media coverage worldwide* Developed and executed communications plans for financial results, mergers, acquisitions, sales, technology and product announcements, including a joint venture with Hutchison in Italy (3 Italia), the largest agreement of its type for VEON at that time* Created the narrative and web copy for VEON’s business services, which the business group used as the template for its marketing collateralResponsibilities* Manage VEON's corporate reputation through traditional, digital and social media channels* Develop media statements, press releases, Q&A documents, briefing documents, speaker notes * Develop digital content, including web and email copy, newsletters, blog posts, social media posts and video scripts

Clients included Akamai Technologies, Amadeus, Cisco, EMC, Google, Lebara, Siemens and VMWare

Achievements* Overachieved on programme targets by more than 200% with a budget of £75,000 (a 50% cut on the previous year’s budget)* Developed a stand-out PR campaign around pop-up businesses that led to the small business team developing a new proposition, resulting in increased sales for the quarter* Drafted submissions for industry awards (winner of Mobile Awards Best Business Network in 2013 and 2014)Responsibilities* Managed all communications activity and campaign work for EE’s B2B PR programme* Developed and oversee PR strategy and manage departmental budget* Managed external agency teams in executing the PR programme and campaign plans* Provided strategic counsel to senior executives on business products and services* Draft opinion articles for placement in business and technology publications

Achievements* Effectively responded to reputational issues affecting EE's customers, ranging from network outages and mast location to roaming charges and contract changes* Developed company statements in response to these issues, and worked with national and trade media to safeguard EE’s corporate reputation, including BBC Watchdog, Money Saving Expert, Mobile News* Collaborated with the Social Media team to develop real-time responses to reputational crises such as major network outages and adverse weather affecting offshore customer service centres* Collaborated with internal stakeholders to prepare media plans for upcoming company announcements that could have material impact on EE’s corporate reputation, such as plan or tariff changesResponsibilities* Managed EE's corporate reputation through traditional, digital and social channels* Provided strategic counsel to senior executives on issues affecting EE’s corporate reputation

Responsibilities* Identified and managed domestic and commercial solar system sales, including system design, preparing quotations, closing sales, contract fulfillment and account management* Developed and managed sales opportunities* Managed product procurement and supplier relationships* Developed sales enablement tools, marketing materials and support systems* Managed sales performance and competitor analysis

Responsibilities* Developed external communication plans for public sector industries, spanning government, education, healthcare and life sciences* Provided strategic direction and leadership to country communications managers to produce effective results across Asia Pacific territories for key IBM stakeholders* Cultivated relationships between IBM global (US) and regional communications teams and stakeholders to ensure consistent program development and execution* Develop thought leadership programs to address audiences including media, market analysts and industry influencer groups* Developed internal communications programs to support industry sales* Developed sales enablement tools* Developed and execution of an integrated analyst relations program aligned with country programs* Managed promotional tours to industry conferences and IBM-sponsored events

Achievements and responsibilities by client:Capgemini, global consulting and technology services company* Strategy, planning and execution of PR campaigns in Australia and Asia Pacific.* 2003-2004 campaign generated 44,500 cm2 of media coverage, including six full pages in the Australian Financial Review worth double the total PR investment.* Media share for Capgemini during the 2003-2004 period increased 300%.Deloitte Touche Tohmatsu, management consultancy* Planning and execution the Australian launch of Deloitte’s first global security technology report for the financial services industry.* Media relations campaign targeting the national, metropolitan and vertical press.Computer Associates, world’s fourth largest software company* Strategy, planning and management PR campaigns for CA’s security software and business intelligence brand divisions in Australia.* Participation in corporate communications and enterprise management teams.