Agency Marketing Senior Manager
Northbrook, Il, Us
Created centralized marketing team of nine employees tasked with developing and implementing strategic consistency across the field organization as part of organizational transformation initiative, including agent on-boarding and support, continuous improvement, marketing compliance, consultant education, local program execution, and alternative distribution model support.• Strategic design, hiring, and implementation of new centralized marketing team goals and initiatives supporting operational marketing benchmarks nationwide resulting in 39% improvement in employee capacity.• Developed strategic guidance on improvement and execution of agency consultation model.• Led cross-functional partnership with multiple business areas to deliver improved operational framework and agency support resulting in additional 2,400 engaged agency consultations.• Implemented scorecard communication to track campaign performance, developed profitable marketing strategy and campaigns, and socialized marketing opportunities with senior and executive leadership.• Leveraged continuous improvement with field and corporate senior leadership in design and execution of national and local marketing programs including agency digital presence which improved 38% over prior year.• Established increased skill development framework and support for marketing employees resulting in 79% completion of data and analytics course created by Northwestern Kellogg University.
