• Developed strategic media plans for clients across various industries (Travel, Auto, Insurance, CPG) to achieve briefed objectives.• Collaborated with client services team and subject matter experts to successfully set up, execute and evaluate client campaigns.• Maintained account structure by managing email communication, status documents, campaign inputting and budget control reports.

• Curated supplementary industry research utilizing competitive insight and audience trend data to effectively inform client strategy (Telco, Travel, Finance, Gaming, Retail).• Used industry tools and platforms to understand client market positioning in relation to competitors and curate industry landscape overviews.• Analyzed survey data to uncover insights which guided client strategy and media decisions.

• Communicated and coordinated with vendors and internal teams to ensuresuccessful execution of events.• Orchestrated an exclusive trip to Europe for three influencers with a collective audience exceeding 1.3 million followers.• Took initiative to pivot event strategy creatively develop solutions to overcome unforseen obstacles.