Lee Vernon Email & Phone Number

Toronto, Ontario, Canada

Toronto, Canada Area

Toronto

Toronto

Montreal

- Responsible for analyzing market performance, leveraging multiple data sources to present key insights and recommendations to Director/VP-level stakeholders as part of the monthly S&OP process- Delivered consumer insights to drive strategy for the largest premium cigarette brand in Canada (du Maurier), managing and coordinating all consumer research projects (qualitative and quantitative)- Implemented a new consumer tracker and brand equity model across the organization.

Montreal

- Designed and implemented the Sales Analysis Tool, linking corporate volume objectives with a database of 30,000 customers to deliver store level sales targets and performance tracking.- Applied statistical techniques and forecasting models to deliver on-going sku level demand and new brand launch forecasts- Measured the market and product level sales impact of new regulations (HST, dark market, 75% Health Warning)- Became an advanced user of MS Excel and Access, SAP/APO, and SAP Business Objects

St. Catharines

Demonstrated excellent communication and relationship building skills to develop valuable relationships with retailers in order to leverage sales. Also, I effectively managed a sales territory worth over $2M relating to sales, merchandising, pricing, contract negotiation and the management of budgets. Key achievements were:- Improved ITCAN exposure within territory by 320%, through successful negotiation and increased independent contracted space

Oakville, On

Bba, Marketing

Post Graduate: Gis, Geographic Information Systems

Certificate In Big Data Analytics, Data Analytics