Lee Wicker Email & Phone Number

Texas, United States

Fort Worth, Texas, United States

Creator of Compelling and SEO-Friendly Product Descriptions, Related Products and Suggestive Selling for Thousands of Consumer Products, New & Used Cars, Real Estate and more for for Websites, Social Media & Email Marketing using Shopify, NEXTERNAL (True Commerce), WooCommerce, Dealer Car Search, DealerCenter and In-House Apps.

Dallas/Fort Worth Area

Responsible for all facets of Sales, Financing, Internet Sales, Marketing, Pricing, Gross Margins, Promotions, Advertising, Social Media, Reputation Management and Inventory Turnover (Aging) for an Independent Automotive Dealership. Increased Sales by Over 50% as well as extending Customer Engagement & Subsequent Sales into territories previously never.

Mansfield, Texas

Oversee Pre-Owned Chevrolet, Dodge, Ford & GMC Diesel 4x4 1500, 2500 & 3500 Series Truck Sales via Internet, Marketing, and Advertising. Direct & Determine Web Content, SEO / SEM, Social Media, and Google Pay-Per-Click (PPC) aspects of Company Web site(s)s. Determine Internet & "On-Lot" Vehicle Pricing with a Sophisticated System that Sets Pricing based on.

Fort Worth, Texas

Direct all online Merchandising, Marketing, and Social Media promotions for e-Commerce Web Site with 3,500+ SKUs. Directed a complete Web Site redesign, re-categorization & implementation of a Mobile Site to improve customer experience, navigation, and Web 2.0 standards. Handle vendor relations, promotions, specialty exclusive bundles and online.

Frisco, Texas

Responsible for the research, planning, setup, and implementation of Merchandising & Marketing Strategies for over 160,000 SKUs for start-up dot-com company. Responsibilities include initial Product Category Analysis, Competitive Strategy Implementation, Marketing & Internet Visibility, Google AdWords, Omniture & Affiliate Marketing (Commission Junction).

Oversee New Honda & Mitsubishi and Pre-Owned Vehicle Internet, Marketing, and Advertising Departments. Direct Content, SEO / SEM, Social Media, and Google Pay-Per-Click (PPC) aspects of Company Web sites. Set Vehicle Pricing for Web Site(s), AutoTrader, Cars.com, eBay, Craigslist and other Automotive Classifieds Web sites. Create marketing and advertising.

As an independent contractor I advised directed, built and implemented Internet, Web & e-commerce solutions for Small and Large Companies, Resellers and Services. I specifically addressed and consulted in the areas of Site (Navigation) and Traffic (Visitors) analysis; Marketing and Advertising, Search Engine Optimization (SEO), Search Engine Marketing.

Direct e-commerce and Catalog Product, Purchasing, Merchandising and Logistics Operations, strategic development and analysis for a Computer Software/Hardware & Books reseller generating in excess of $48 million annually. Negotiate sourcing and partnership contracts for products and services. Determined product selection (20,000+ SKUs) and.

Conducted Buying, Negotiation, Product Selection/Pricing, Allocation, Forecasting, Analysis, and Vendor Relations for a Computer Software/Hardware & Books reseller generating in excess of $40 Million annually as well as purchasing for 400+ Barnes & Noble-owned and 300+ eFollett Company-owned College Bookstores. Supervised and Mentored a team of 2 Assistant.