Lee Wicker Email & Phone Number

Texas, United States

Texas, United States

Fort Worth, Texas, United States

Creator of Compelling and SEO-Friendly Product Descriptions, Related Products and Suggestive Selling for Thousands of Consumer Products, New & Used Cars, Real Estate and more for for Websites, Social Media & Email Marketing using Shopify, NEXTERNAL (True Commerce), WooCommerce, Dealer Car Search, DealerCenter and In-House Apps.

Dallas/Fort Worth Area

Responsible for all facets of Sales, Financing, Internet Sales, Marketing, Pricing, Gross Margins, Promotions, Advertising, Social Media, Reputation Management and Inventory Turnover (Aging) for an Independent Automotive Dealership. Increased Sales by Over 50% as well as extending Customer Engagement & Subsequent Sales into territories previously never cultivated by the company. Maintained daily focus on analyzing customer & sales data to maximize turns. Developed, Created and Monitored all Social Media, Reputation Management and Mobile App Campaigns. Developed and created “The Circle of Buying"; a wholly unique approach to increasing sales, service and customer retention by focusing on the 5 most critical areas that a prospect can potentially become a client.--------------Accomplisments & Skills:* An Average AutoTrader Scorecard of 300%+ Over Market Average in Search Results Impressions (SRPi) and Vehicle Detail Page Views (VDPs).* An Cars.com Top Performer in VDPs and Connections, along with a Days to Turn Average of 42% better than the Benchmark.* Creator of Enhanced VDPs with More Appealing & SEO-Friendly Vehicle Descriptions; plus Higher-Quality & More Relevant Vehicle Photos.* Vehicle-by-Vehicle Analysis & Unique Aspect Research to Create Introductory Pricing for Maximize Profit Potential without being Overpriced in the Marketplace.* Trade-In Appraisals that More Accurately Reflect the Potential to Maximize Profit vs. "Just Reading a Number from a Book or Appraisal Program".* Setting Vehicle Reconditioning, Presentation and Detailing Standards in Place for Showing Pre-Owned Vehicles to Potential Customers.* Constant Analysis of Inventory Level Types (i.e. Sedans, SUVs, Trucks, etc.) vs. Web Site Traffic Views of Inventory Types to Ensure the Proper Inventory Mix and thus Maximize Turns.* Mentoring and Training Internet Sales/BDC Staffs in Responding Quicker, Friendlier and with Higher Chances of Engagement/Appointment Setting.

Mansfield, Texas

Oversee Pre-Owned Chevrolet, Dodge, Ford & GMC Diesel 4x4 1500, 2500 & 3500 Series Truck Sales via Internet, Marketing, and Advertising. Direct & Determine Web Content, SEO / SEM, Social Media, and Google Pay-Per-Click (PPC) aspects of Company Web site(s)s. Determine Internet & "On-Lot" Vehicle Pricing with a Sophisticated System that Sets Pricing based on Several Industry & Demographic Factors. Determine Trade-in Values via Appraisals and Vehicle Pricing of Inventory Units for Web Site(s), AutoTrader, Cars.com, eBay, Craigslist and other Automotive Classifieds Web sites. Create marketing and advertising campaigns for All Vehicles. Assist in Determining Vehicle Reconditioning Costs as they relate to the potential ROI and Net/Gross Gain Profitability of Vehicles. Oversee Internet Presentation of Vehicles via Photographs and Video to Ensure Consistent Standards. Recently achieved an AutoTrader Scorecard of 300%+ Over Market Average in Search Results Impressions (SRPi) and Vehicle Detail Page Views (VDPs).Created geographic targeted Web Pages and Associated SEO-Friendly URLs that have placed our site in the Top 4-8 of Organic Google Searches of out-of-state markets that were specifically chosen after germane research.

Fort Worth, Texas

Direct all online Merchandising, Marketing, and Social Media promotions for e-Commerce Web Site with 3,500+ SKUs. Directed a complete Web Site redesign, re-categorization & implementation of a Mobile Site to improve customer experience, navigation, and Web 2.0 standards. Handle vendor relations, promotions, specialty exclusive bundles and online merchandising opportunities. Grew online sales by 500% via White Hat Organic SEO & SEM practices, bundled promotions, and implementation of more effective Related Products merchandising. Develop and direct all Facebook Merchandising promotions, posts, events and offers. Conduct hyper-focused local market grass-roots sales campaign with specific product targets and categories. Set up Affiliate Marketing Programs and eStores with Amazon, Share-A-Sale and others.

Frisco, Texas

Responsible for the research, planning, setup, and implementation of Merchandising & Marketing Strategies for over 160,000 SKUs for start-up dot-com company. Responsibilities include initial Product Category Analysis, Competitive Strategy Implementation, Marketing & Internet Visibility, Google AdWords, Omniture & Affiliate Marketing (Commission Junction) Campaign Set-up, Facebook & Twitter Marketing, Wordpress Blog soft-sell strategies, and Vendor Partnership selection.

Oversee New Honda & Mitsubishi and Pre-Owned Vehicle Internet, Marketing, and Advertising Departments. Direct Content, SEO / SEM, Social Media, and Google Pay-Per-Click (PPC) aspects of Company Web sites. Set Vehicle Pricing for Web Site(s), AutoTrader, Cars.com, eBay, Craigslist and other Automotive Classifieds Web sites. Create marketing and advertising campaigns for New and Pre-Owned Vehicles. Assisted in Pre-Auction Buy lists and Pre-Owned Vehicle purchase recommendations.Designed and Developed "Satellite" Web sites (Microsites) for promoting specialized Pre-Owned and Certified Pre-Owned Vehicles that also greatly increase SEO and SEM opportunities. Developed and created Service Department loyalty program focused on higher-mileage vehicles. Conceptualized and created community-driven marketing opportunities that were without cost(s).Grew Pre-Owned Vehicle Sales by Over 30% in first two months there. Generated faster Inventory Turns without negative impact of Front-End Gross. Expanded Web Site and Community Visibility through Original Campaigns.

As an independent contractor I advised directed, built and implemented Internet, Web & e-commerce solutions for Small and Large Companies, Resellers and Services. I specifically addressed and consulted in the areas of Site (Navigation) and Traffic (Visitors) analysis; Marketing and Advertising, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Customer Response Analysis (CRA), Affiliate Marketing, Web Site Design and Layout; and a vast array of Retail Sales and Reseller Operations such as Home Page Visual Impact, Merchandising, Inventory Management & Online Presentation, Pricing Strategies, Cross-Selling and Upselling, Emerging Technologies, Vendor Relations, and Product Sourcing.

Direct e-commerce and Catalog Product, Purchasing, Merchandising and Logistics Operations, strategic development and analysis for a Computer Software/Hardware & Books reseller generating in excess of $48 million annually. Negotiate sourcing and partnership contracts for products and services. Determined product selection (20,000+ SKUs) and merchandising/promotional mix for e-commerce sites and quarterly product catalog with a distribution of 250,000 copies per quarter. Mentor and develop Product Management, Logistics, Customer Service and Warehouse/Shipping teams.

Conducted Buying, Negotiation, Product Selection/Pricing, Allocation, Forecasting, Analysis, and Vendor Relations for a Computer Software/Hardware & Books reseller generating in excess of $40 Million annually as well as purchasing for 400+ Barnes & Noble-owned and 300+ eFollett Company-owned College Bookstores. Supervised and Mentored a team of 2 Assistant Buyers. Determined product selection (5,000+ SKUs) and merchandising/promotional mix for e-commerce sites and quarterly product catalog with a distribution of 300,000 copies per quarter.