Marketing Executive
Maidenhead, Berkshire, Gb
- Drove 10x return on marketing campaigns and a 30% increase in leads driven from our website over 2 years.- Developed the organisations vertical alignment, enabling focus on market strengths and ensuring maximum marketing ROI from repeatable, targeted campaigns. Furthermore, the focus enabled Pythagoras to develop a true USP within the crowded partner marketplace.- Introduced marketing automation and connected communication channels from email marketing platforms.- Designed industry aligned marketing templates and narrative that increased click through rates to over 19%.- Rebuilt website to focus on business messages and challenges with the technology underpinning customer stories.