Vice President, Marketing / Strategic Accounts / Urology And Pelvic Health Division
CurrentGLOBAL STRATEGY & EXECUTION / M&A / PRODUCT LAUNCH / CUSTOMER ENGAGEMENT / PARTNERSHIPSSelected in 2012 to lead business unit's global marketing function, with focus on business turnaround, sales growth, and market expansion to fill unmet global needs. Following major acquisition in 2015, lead new divisions critical Key Opinion Leader (KOL) engagement strategy and strategic distribution partnerships. >> Developed turnaround marketing strategy following FDA Public Health Notification; played central role in returning business unit to growth (from 0% in 2012 to 7% in 2015). >> Launched 9 products, now major franchises in core urology and women's health business. >> Steered launch that created a market for new disposable product, recognized as major innovation; plan now includes doubling manufacturing capacity and substantial sales growth. >> Led marketing and commercial planning through diligence and integration of 3 acquisitions.>> Transformed marketing team of 35, aligning around changing market needs.>> Crafted systematic strategy for 20% expansion of marketing reach by engaging with Thought Leading KOL's worldwide, often for the first time.