Lee Wyman Email & Phone Number

Chicago, Illinois, Us

♦ Leadership role focused on ensuring delivery of +$3.5B Annual Operating Plan♦ Develop sales goals at Kroger, Albertsons, Target, Meijer, UNFI, Spartan, AWG, Hy-Vee and Schnucks♦ Optimize +$850MM trade spend to improve ROI and remain on-budget♦ Connect customer strategies and brand strategies to create accelerated growth plans♦ Deliver negotiation training to the Customer Leadership Organization (+200 people)♦ Lead, coach & develop a team of 17 Business Planning Managers and Sales Coordinators

Chicago, Illinois, Us

♦ P&L ownership of a $226MM portfolio across 18 brands in various categories♦ Effective accrual management of $62MM in trade spend♦ Supervisory and developmental responsibility of multiple direct reports on the sales team

Chicago, Illinois, Us

♦ P&L ownership of $125MM portfolio with responsibility to drive top-line and bottom-line growth♦ Manage accruals and trade budget in excess of $30MM

Slough, Berkshire, Gb

Promoted to HQ Assignment:♦ Responsible for 4P strategy and planning on a category level across all customers and channels♦ Recommend effective pricing and promotion strategies for +$160MM US Retail business ♦ P&L management and trade spend optimization that delivered a +$2MM efficiency program♦ Champion new product market entry, execution and bottom-up forecasting on a +$20MM brand♦ Improve demand planning forecasts and fill rates ♦ Work cross-functionally with marketing, finance, category management, supply and R&D

Slough, Berkshire, Gb

♦ Responsible for development of The French’s Food Company business (+$40MM) with Kroger♦ Implemented annual operating and promotional plan across all product lines♦ Managed +$8MM annual trade investment with key focus on event ROI optimization♦ Delivered business updates and new item introductions to Kroger

Camden, Nj, Us

Member of Kroger Team, providing direct support to the sales organization.♦ Identified trends, category & consumer insights and developed customer presentations to Kroger♦ Key event forecasting and post-promotional evaluations for all product lines♦ Monitored real-time business issues, interpreted data and helped develop action plans to address key issues ♦ Reviewed consumption, inventory, pricing and distribution across all Kroger divisions

Received promotion in April 2011. Expanded responsibilities included working with specialty ingredient and color SBUs. Additional duties consisted of analyzing gaps in current product portfolio, identifying potential business partners and conducting competitive analyses.

♦ Led cross-functional teams and coordinated go-to-market strategies for food & beverage items♦ Assessed US & International emerging food, beverage and ingredient trends♦ Planned internal sales strategy to identify growth areas for brands and private label opportunities

♦ Created detailed marketing sheets for new products/concepts♦ Participated in and set-up trend analysis meetings♦ Supported sensory testing and results analysis

Cincinnati, Ohio, Us

Two summer internships in 2006 and 2007. ♦ Top performer in 2006, setting company record for a co-op by attaining 15 new customers♦ Managed product distribution♦ Developed presentations (for senior management and marketing) ♦ Recruited/marketed new and current clients♦ Negotiator and liaison between product carrier/receiver

Master Of Business Administration (M.B.A.), Marketing

B.A., Communication, Business Administration, Psychology