• Team lead for business product marketers responsible for the product strategy and go-to-market planning of Meta’s small business (SMB) and creator partnership offerings, including company priorities such as the global launch of Reels, redesign of Pages, and more. • Plan and execute end-to-end GTM for some of Meta’s most complex and high profile product launches: market requirements, voice of the customer, GTM + enablement vision, and positioning strategy.• Key strategic partner to define key product foundations through segmentation and targeting, customer journey, competitive landscaping, and value proposition definition, while providing critical enablement strategy and collateral to grow partner relationships.• Expertise in launching and accelerating growth for 0 to 1 products, including Reels, audio rooms, Pages for small/medium businesses + creators, and more.• Landed priority milestones for key company priority over a five-month “kickoff to launch” timespan, and defined strategic and marketing vision as the key domain expert. Drove market entry strategy by deploying a seven-figure fund to bootstrap the ecosystem.

• Led product marketers to drive GTM initiatives and monetization strategy for all video and display advertising solutions, achieving 41% YOY growth in 14 months with sales clients.• Generated product adoption through development and execution of end-to-end go-to-market initiatives: positioning & messaging, pricing strategy, sales rollout/enablement, marketing approach, and PR opportunities.• Informed product strategy through market trends, in-market feedback, and competitive insights.• Drove creation of growth plans, business opportunities, and product roadmaps in close partnership with cross-functional teams (product, sales, marketing), achieving 4X YOY growth for new commercial innovations.

• Planned and led execution for new and emerging ad product initiatives, including Paid Post, a high profile native advertising platform. Fueled 19% growth in digital ad revenue within 9 months. • Highly visible implementation leader driving product roadmaps definition in close collaboration with Sales, Marketing, Product, Engineering, and cross-functional executive leaders. • Owned end-to-end integration of ad platform across 52 interdependent applications, 41 cross-functional teams, and 110+ globally distributed resources.

• Led product definition, roadmaps, and full lifecycle for $35M portfolio of custom ad solutions.• Drove development of product strategy, championed features, and drove optimization plans by leveraging competitive landscape, analyzing performance data, and identifying growth opportunities. Responsible for driving the development and execution of the first mobile site.• Brought voice of the customer to internal teams of Sales, Client Services, Product, Engineering, and senior executives for $35M annual revenue, including the company’s top three strategic partners.• Led partnership consultation and execution on the product strategy for Best Buy’s pilot launch of a new line of health technology, leading to 50% account revenue growth.• Assisted in managing six-person team; trained and onboarded new hires.