Leeza Smith Email & Phone Number

Woburn, Massachusetts

• Assist Marketing Department in day to day functions in support of the B2B business • Ability to track, run reports and analyze Marketing Data for performance and opportunities via SalesForce, Marketing Automation tools, Google Analytics, etc.• B2B CRM management • Ability to segment email lists, campaign collateral, marketing materials, etc. based on target market insights• Update Website content as directed by the Marketing Manager• Conduct internal and external market research on product lines, sales, competitors, industries, markets, trade shows, etc. • Project and communication management for B2B marketing initiatives• Create marketing templates for sales communications, campaign materials, reports, etc.• B2B content creation for customer case studies, industry guides, etc.• Assist in tradeshow management and possible attendance• Contact customers to acquire information to be used for marketing • Assist the sales team when needed to optimize sales objectives to include but not limited to assist in product presentations and other sales related functions

Wilmington, Massachusetts

Warwick, Rhode Island

• Take the lead on monitoring Facebook, Twitter and other social media channels for our client, responding to customer comments/questions to encourage a higher level of engagement• Stay current on social media trends and provide recommendations on approaches to improve community engagement• Get to know our client’s business and core customers, • Exercising the ability to think on your feet and make sound judgment calls that align with the brand• They must study the demographic details of the target consumers and help in forming strategies to attract them• Help manage relationships with partners and clients

Boston

• Received experience in sales marketing• Helped develop marketing strategies through Boston Logan Airport • Assisted customers throughout car rental process• Improved customer service skills • Learned the art of selling

East Providence

As an intern I am required to work on a wide variety of public relations and marketing projects, from press releases to websites to special events and provide input on projects. Potential tasks include:• Brainstorm concepts/ideas for marketing and public relations initiatives• Write copy for marketing and public relations• Research background information• Make and handle phone calls• Draft social media posts• Oversee various social media accounts• Develop client PR/custom databases• Assist in coordination of news release/media alert distribution,• Prepare materials for new business presentations• Assist with special events including preparation and on-site work

Student Academic Services - Harborside

• Helping student academic/financial service staff members with projects • Filing documents & stocking bins and envelopes • Maintain school bulletin boards • Answered phone calls and provided student services

Greater Boston Area

Marketing

Education record