Zachary Lee Email & Phone Number

Milwaukee, Wi, Us

Milwaukee, Wisconsin, Us

Driving growth for Wantable’s private label brands—78&Sunny, Interval, and Herizon—by developing and executing e-commerce strategies to enhance digital presence, optimize conversion rates, and increase revenue across DTC channels. Focused on scaling each brand while building a seamless customer experience.

A design, development and marketing agency that equips merchants with strategies driven by the relentless pursuit of profit and loyalty. We offer a variety of services from site development, web design, and fulfillment to product design, sourcing and marketing. Build brand and e-commerce strategies for small and enterprise businesses all under one roof.

Quarry Bay, Hong Kong, Hk

As Vice President of E-Commerce for North America at H&H Group, I led a remote team of 20 professionals managing Zesty Paws and Solid Gold, with a primary focus on strategic market share growth. Through targeted Amazon Market Cloud (AMC) campaigns, we achieved over 70% New to Brand (NTB) rates for Zesty Paws. I facilitated Solid Gold’s transition from a 1P to a 3P seller, improving margins, price control, and catalog growth, and focused on high-margin products like supplements and food toppers to reinvest and expand market share. Additionally, we integrated Amazon’s Transparency program to protect the brands from rogue sellers, ensuring product authenticity and maintaining brand integrity.I optimized product listings using advanced tools and machine learning, aligning with our paid advertising strategies to enhance visibility and conversion rates. To boost customer retention, I implemented innovative subscription strategies, including First Time Subscription Coupons and in-package promotions, and monitored churn through detailed subscription forecast reports. Collaborating closely with supply chain and brand teams, I ensured optimal stock levels and developed compelling content for product listings and ad creatives.My efforts were instrumental in maintaining Zesty Paws’ #1 market position and significantly growing Solid Gold’s market share, underpinned by a strong focus on data-driven decision-making and cross-functional teamwork.

University, Florida, Us

Orlando, Florida, Us

Launching a brand-new energy brand, GummiShot, the world’s first energy shot in a gummy that tastes good. Get caffeinated with no compromises. Each pouch contains 3 gummies, and each energy chew supplies you with 75 mg of naturally-derived caffeine. That’s more caffeine and better taste than the leading energy drink, energy shots, and caffeine gum.Responsible for developing and executing growth marketing strategies, including paid digital/social media, Amazon sponsored ads and DSP, SEO, SEM, affiliate, and email marketing. Actively driving customer acquisition & retention by maximizing traffic, conversion, and retention through paid social/digital media,Creating digital and social strategy with an emphasis on delivering results and positive disruption for Amazon, DTC, offline retail sales channels, and other online marketplaces (i.e. Walmart.com, Target.com). Along with collaborating and provide leadership with key agency partners (Amazon, Performance Marketing, Influencer/Affiliate, and Design) to maximize revenue and market share growth.Leading end-to-end website strategy and day to day operations. Evaluating competitive benchmarks and continue to drive improvements to our digital channels. Constantly analyzing and implementing initiatives that will drive traffic, conversion, customer retention, revenue, and profitability.

Austin, Texas, Us

During my time as VP of Ecommerce at Nutrabolt, I was responsible for driving significant growth and profitability through the management of the company's digital P&L and marketing budget. I led the negotiation and migration to a DTC first 3PL and expanded to three domestic warehouses, reducing the cost of shipping by 30% and transit time by 3-5 days.In addition, I managed internal and external design and development teams and oversaw Nutrabolt brands across all digital channels, including Amazon and digital partners. I created effective processes for go-to-market strategies within product messaging, design, email, social/influencer/affiliate, and paid marketing campaigns.Notably, I introduced Nutrabolt's first subscription engine, driving over $160k MRR, and led the design and build for a multi-brand omni-channel loyalty program, providing an exclusive reward to purchase on DTC, which drove sales and increased AOV.Additionally, I migrated the email service provider to add automated and personalized email campaigns, resulting in a 40% increase in email revenue, improved segmentation for targeted messaging, and adherence to CCPA and GDPR regulations across all digital platforms.

Austin, Tx, Us

• Manage the e-comm P&L and yearly budget.• Create revenue, margin, and spend targets. • Piloted theCHIVE subscription box featuring exclusive product delivered monthly.• Work cross-departmentally with sales, publishing, and marketing to assist in any company initiative in and outside e-comm.• Managed implementation of sponsored product and promotional material through our distribution network.• Implemented Netsuite OMS in tandem with accounting to insure reporting, inventory management, and customer service capabilities.• Launched a customer facing returns portal to reduce customer service inquiries and improved user experience.• Worked closely with our CTO and IT department for all new technology partnerships and enhancements.

Austin, Tx, Us

• Directed and managed a complete redesign for The Chivery.com for the second time with a fully responsive design. Improving the overall speed and conversion rate.• Managed on site A/B tests to determine UX improvements and drive conversions.• Launched the first ever fully native app for The Chivery on Shopify Plus.• Lead a team of 13 online professionals and 4 backend developers.• Integrated vital third-party vendors to improve site performance and user experience.

Austin, Tx, Us

• Lead the development and creative on The Chivery’s redesign.• Improved product catalog with all new product image and category structure.• Owned all online marketing efforts and strategy across digital channels.• Lead photographer for all media on TheChivery.com• Site manager for all merchandising and maintenance on digital channels.

Los Angeles , California, Us

I spearheaded the digital distribution of monthly content releases leveraging XML feeds, ensuring optimal reach across platforms including Verizon and Sprint. I took the lead in managing and nurturing key vendor relationships with these major telecom providers, guaranteeing seamless content delivery and capitalizing on partnership opportunities.My role was pivotal in driving online visibility and engagement for our video content, which translated into increased viewership and brand awareness. I pioneered growth marketing strategies on platforms like Twitter, Facebook, YouTube, and blogs, ensuring they were perfectly aligned with our sales objectives. Additionally, I collaborated closely with sales teams to maximize content monetization and drive revenue through strategic online placements.

At Vlaze Media Networks, Inc., a dynamic media hub hosting over 50+ niche networks ranging from News, Film Critiques, Live Music, to Web-Series, I was at the forefront of digital content innovation. I led the production and post-production of original web series within our 24/7 live streaming network.This role encompassed the full spectrum of content creation: from development and production to shooting, editing, and distribution. Significantly, I was instrumental in navigating the nascent landscape of YouTube monetization, ensuring our original content was strategically positioned for optimal reach and revenue.With a robust output of over 400 clips produced, filmed, and edited every week, I ensured quality and consistency in delivering engaging content to our diverse audience segments.