-Oversee growing audience team, expanding breaking and trending team and research department-Oversee real time content creation based on trending topics, breaking news and timely, high-utility information-Make daily content decisions based on news judgment, knowledge of platforms and insights from audience metrics-Help newsroom understand how audiences consume content across digital platforms-Monitor newsrooms overall progress on daily/weekly/monthly audience goals and KPIs for digital and social, suggesting course changes, noting best practices and offering other feedback as appropriate-Serve as the key newsroom contact for content management system and other platform questions, concerns and training-Oversee the planning, programming, production, packaging and promotion of newsroom content across various digital platforms, with an emphasis on mobile platforms

It doesn’t matter if you are rich or poor, everyone has debts. Whether those debts are gifts or expected to be paid back, debt has a profound impact on people’s lives. In this series, we explore what it means to have blood debts through the lens of Filipinos in the diaspora.

In response to the growing COVID-19 global pandemic, FYLPRO mobilized its 84 alumni to provide much needed services and supports to the greater Filipino community in the United States and abroad. Booz Allen Foundation Innovation Grant awarded to FYLPRO Caretaker Project for innovative solution to pressing issue caused by COVID-19 pandemic.The Caretaker Project fills in the gaps in services to the most vulnerable in the Filipino community. It is a virtual help desk service that will: connect Filipinos to vital services (legal, wellness), debunk misinformation and warn against fraud and scams, and improve collection of community data.The Caretaker Project was developed by FYLPRO’s COVID-19 Task Force, which is chaired by FYLPRO board member, program director, and spokesperson Leezel Tanglao. Project leadership also includes FYLPRO board member Tiffany Batac, who serves as project manager, as well as product manager Dexter Ligot-Gordon, project operations coordinator Pia Besmonte and product designer Jiggy Villanueva, all of whom lend their talents from Kalibrr, Southeast Asia’s highest rated job search application. FYLPRO board members Joshua Ang Price, Krystle Canare, Melissa Palma, Donny Rojo, TJ Simba-Medel, and FYLPRO alumni Mark Calaguas, Frederick Docdocil, and Ireneo Reus III round out the Caretaker Project team.

Founder of media consulting firm that specializes in data-driven journalism, strategy, product management, project management and business development.Past Clients: Breaker Magazine, Columbia Journalism Review, Asian American Journalists Association

-Create new ways to measure the long-term value of content and tools to drive decision making-Develop best practices around linking to maximize user engagement and SEO value-Setup a feedback loop to analyze existing topics, brands and destinations covered and to refocus efforts on key areas -Identify patterns in news coverage that resonate and implement recommendations off those patterns -Build strong cross-functional relationships to help bridge SEO priorities and best practices with editorial roadmap and style guide requirements, data-based insights with editorial priorities, and editorial needs with product team roadmaps-Work with the team to create content KPIs that measure long term value

-ran day-to-day membership operations and testing, working with product, marketing and others to experiment with new positioning, messaging and features to grow membership and member engagement -identified and developed new areas and opportunities for connecting with and keeping audiences, onsite and off-platform, in ways that encourage them to support our journalism -incubated and lead experiments to test and assess new frontiers in storytelling and journalism, helping us stay on the leading edge of news -created and tested new revenue models, including membership, to help sustain our journalism -instilled data-driven decision-making in the newsroom, leading and coordinating tests and iterations among editorial teams

I'm developing a tool that will help provide a more objective, actionable and holistic view into how a news story impacts the community. I will help managers understand the magnitude of a story’s reach by breaking down what resonated with users and what triggers them to take action in real-life. My tool will also uncover opportunities for potential story follow-ups, newsmaker profiles and local events. My technical partners for this are from UCLA's engineering school.

-Pioneering leader for newly created position of audience engagement and development at the world’s largest wire/syndication service-Initiated new and ongoing engagement with AP members and customers to assess what's important and what's needed to better serve their needs and better allocate editorial resources-Embedded with the Health and Science team to consult and build data processes and literacy in partnership with product, sales, marketing, business development and editorial to optimize content for B2B and B2C customers -Initiated relationships with Flipboard, Linkedin and Smartbrief to drive traffic and awareness to AP’s B2C site

I rolled out a highly profitable and data-driven Digital War Room, piloted all product testing, and successfully launched application into the active market. I strived for best end-user experience and led all packaging designs for multi-platform workability such as desktops, mobile devices, and print advertisements. I invented and released SURGE editorial products that assist in maximizing their exposure for target audiences. I monetized innovative products centered around public engagement to streamline profit growth. I collaborate with cross-functions and join efforts in stabilizing key components and technologies. I exhibit ability to manage employees, drive productivity, manage timelines, and implement budgets.Duties:-Head of the CNNMoney digital warroom and multiplatform team which included managing a team of more than a dozen multiplatform editors and analysts for Money, Tech, Global, MoneyStream, Style, Travel, HLN-Oversaw andwas responsible for the overall strategy of the presentation and packaging of content across all platforms - desktop, mobile, tablet, apps, OTT, newsletters and any other front facing consumer product

I initiated and headed the conception and introduction of the Digital War Room, which focuses efforts on assessing measurable data gathered from responses of consumers and shifting strategies toward lucrative content that will expand client base. I incorporated versions that service multiple platforms digital, social, and print platforms. I managed creative marketing and advertising campaigns and made adjustments as needed. I amplified consumer response through a working knowledge of data analysis and interpretation. I systemized processes to boost efficiency and align teams to complete projects within deadlines. I optimized labor by establishing daily goals and missions with excellent prioritizing skills.Duties:-Lead the CNNMoney digital war room team in a data-driven approach to inform editorial decisions and find stories and optimize new and evergreen content -Create strategies to seed stories on Facebook and other social platforms to target relevant groups and audiences-Oversee the content planning and promotion of all content on the U.S. and International editions of CNNMoney.com, mobile web, iOS, Android, OTT, article pages, newsletters, and any other user-facing product in development-Execute a user-driven strategy that understands the nuances of packaging content for the web, mobile web, social (primarily Facebook, Instagram, Twitter, LinkedIn, Snapchat, and leading social messaging apps), and apps-Manage Viral News Editor, Overnight Multiplatform Editor, Senior Audience Intelligence Analyst

-Responsible for display, packaging content on “CBS This Morning: Saturday” homepage-Coordinated web extras with show guests-Fill in writer for health and other verticals for CBSNews.com as needed

-Oversaw news gathering during nights and weekends and managed content, wrote headlines for web stories-Editorial point person on live streams with ground crews around the world-Managed social accounts on Twitter, Facebook, Tumblr

I exponentially increased responses to articles and videos on NowThis News by editing and reviatlizing headlines to meet industry standards within a competitive market. I multiplied the amount of traffic to company’s social media by overhauling content strategies, drafting cutting-edge posts, and engaging with followers. I created attention-grabbing pitches to market services to industry-leaders such as MSN, AOL, AdSpace, and Buzzfeed. During my time with the company, I demonstrated excellent networking skills to formalize partnerships. I shaped a team of direct reports, delegated responsibilities, and contributed to their professional growth. I offered continuous mentorship and addressed all questions.Duties:-Responsible for display and packaging content/videos across mobile and social platforms – iPhone, iPad, Android, Instagram, Vine, Facebook, Google plus-Refined headlines to ensure they are SEO and catchy, clickable-Handled tweeting video for live events as news conferences, court trials and other live announcements-Pitched stories to partners like MSN, AOL, Buzzfeed, Washington Post, AdSpace (videos that appear in malls)-Managed direct report and intern on the multiplatform team

I adhered to elite quality and industry requirements for the top national news organization by analyzing stories, editing content, and developing story lines for blogs and articles ABCNews.com. I was key in managing live blogs and social media interactions for popular sites such as Facebook, Twitter, Google Plus, Storify, and WordPress. I worked cohesively with editors, writers, and producers for mainstream network shows including 20/20, World News with Diane Sawyer, Nightline, This Week, and Good Morning America. I extended comprehensive training to cross-departmental teams on the correct usage of the ABC News CMS Content Editor and WordPress. I played an integral overall written correspondences and conversed with executive business partners.Duties:-Responsible for content management, editorial priorities, and presentation of stories, video, and blogs on the homepage of ABCNews.com during weekends and evenings-Ensured digital integration across all ABC News platforms by working with producers/reporters from “Good Morning America,” “World News with Diane Sawyer,” “20/20,” “Nightline,” “This Week” and Radio-Posted breaking news banners, send emails and ipad/mobile push alerts, stream live video across all platforms -Handled programming of ABC News' ipad app and curate content on ABC News' tab on Yahoo News-Tracked site performance through Omniture, Chartbeat analytics and ensure headlines, photos are SEO-Wrote and edited original stories for the site, assign stories to writers and international correspondents-Pitched and selected content from partner providers such as Yahoo, Christian Science Monitor and USA Today-Updated social media accounts on Twitter, Facebook, Google Plus, Hootsuite, Storify-Designed/launched interactives and special sections by working closely with photo, design and product teams -Created new user accounts and trained new users on ABC News’ CMS Content Editor and Wordpress

-Updated cbs2.com and kcal9.com sites on the overnight shift (11pm to 7am)-cut video and repurposed broadcast rundowns for online posting-created slideshows from user generated content-sent text alerts during breaking news, wildfires-wrote SEO headlines and copy edited original and wire stories-monitored national, local news wires for both CBS/KCAL and CBS Local stations-worked closely with assignment editors and producers to ensure the latest, most accurate information is posted-maintained the "The Third Shift" blog about life on the overnight shift

Multimedia/Mobile Journalist (Southwest Riverside County area) (December 2007 to July 2008)-First responder to breaking news, filed stories/shot stills/edited video from the field-Filed web updatesMetro Reporter (City and Education –Temecula Bureau) (June 2006 to December 2007)-Covered the city of Perris and three school districts, served as backup courts reporter.-Awards won from the Society of Professional Journalists Inland Southern California Chapter:-“’65 Strike Set Stage for Farm Labor Cause” - First place for best cultural/diversity 2005 story over 50,000 circulation-“Winning candidate can be found in prison” - Third place for best continuing coverage 2005 story-“Fourth teen dies” - Third place for best breaking news 2007 story over 50,000 circulationMetro reporter - (Unincorporated area / education / general assignment - Temecula Bureau)(December 2004 to June 2006)-covered unincorporated county areas and the Menifee Union, Romoland School Districts

City Reporter Intern• Covered hard news and light features in the South Bay region of Los Angeles County.

Metro Reporter Intern (Banning and Riverside Bureaus) • Covered cops, news features, wrote an A1 story package about the Hmong refugees, freelanced stories after internship ended.

Features Reporter Intern (Chips Quinn Scholar)• Wrote light and hard features, wrote film reviews/stories while being assigned to the features desk for ten weeks.

KCET-28 Life & Times Tonight, Los Angeles, Calif.-worked as an intern in the news department of the locally produced television news magazine covering Southern California-prepared, copied, distributed rundowns-greeted show guests-conducted research for story segments-made dubs, logged tapes as needed

-worked as a production intern for the major Japanese manga publisher-copy-edited manga and wrote summaries-answered phones