Lindsay Reed Email & Phone Number

Curate and manage content for four social channels, manage/update content and design of website through the lens of increasing SEO and UX, stay up-to-date with evolving algorithms, strategize and execute monthly paid-ad strategy, aid in design and copy of Constant Contact emails marketing & print advertising, maintain and build designer, local vendor, and influencer relationships, report and present weekly on KPIs at Leadership Meeting.

Portsmouth, Nh

Responsible for rebranding the voice and aesthetic of the store, curate and manage content for four social channels, manage/update content and design of website, partner with store managers on in-store influencer and client events and manage influencer partnerships.

Hingham, Ma

Collaborate with Lead Merchant in the selection of merchandise, assortment planning, and merchandise investment reviews for OMNI Missy/Petite SuitingPrepare weekly/monthly/quarterly reporting and assist Merchant in analyzing performance to read and react to business needsDevelop strong, collaborative partnerships with cross functional teams across web, catalog, retail, and other business areasPrepare for and attend store floor set layout reviews, ensure accuracy and placementPrepare appropriate documentation for corporate visual teams for catalog layouts, web photo shoots, and store floor setsWork with inventory management team to align on assortment plans and store strategiesEnter seasonal purchase orders by style, color, and size

Framingham, Massachusetts

Assistant to three buyers in Ladies Activewear, with daily tasks and accomplishments including:Understand, predict, and articulate department specific trendsTook initiative to create and organize monthly sales grids for top vendorsVisually merchandise Trend Wall for the departmentComposed competitive analysis reports to display marketing trends for competitors in the industryMaster multiple computer systems/softwaresInput accurate puchase orders and update as necessaryAttend vendor meetings with buyers when applicableCorrespond with and maintain valuable relationships with vendors Trusted to book travel accomodations for buyer on weekly basis

Portsmouth, Nh

Portsmouth, Nh

In this position, I was given the opportunity to initiate coversation with registered brides in regards to outfitting their bridal party. This position allowed a "one-stop-shop"​ for the bride, as I made specific suggestions and selections to the bride from our inventory of bridesmaid dresses, based on her dress choice, aesthetic, venue, and price point. I was able to enhance the bride's shopping experience, as well as the store's relationship with customers.As the Social Media Specialist, I posted content to the business's Facebook, launched their Instagram account, and worked with the owner and other employees on fixing imperfections in online presence, such as the store website and Pinterest. I organized a Bridal Gift Basket Giveaway on Facebook to promote social correspondence with potential brides, and also got recognition (in reposts, mentions, and follows) from top labels such as Watters, Amsale, and Alvina Valenta.

Chestnut Hill, Ma

Stay up-to-date on the latest trends in the fashion industry in one of the six free-standing CUSP by Neiman Marcus locations. Assisted Visual Merchandising Supervisor with store displays and trend-driven Instagram posts shown on the company's handle. Maintain a working product knowledge of all merchandise, past, present, and future to better outfit clientele and new customers for the season or a special event.

Newton, Ma

Work in the Office of Undergraduate Admissions. Responsible for answering phone calls and questions from potential students and their families and required to have extensive knowledge of Lasell and surrounding areas in order to give tours.

Boston, Ma

Assist New Business in daily tasks and long-term planning projects. This includes completing research on current and prospective clients and their competition, sitting in on meetings and conference calls when applicable, and collaborating with account management, project management, strategy and social teams on internal projects. Client work included Keds, Hyatt, and Hickey Freeman.

Initially hired as a salesperson during prom season, was asked to fill receptionist position once prom season was over.Responsible for answering phone calls, making appointments, assisting walk-in customers, and greeting all who come in.Expected to have substantial knowledge of products and prices in store in order to answer customer questions.

Lasell College

Member of the magazine for one year, and in that time was offered editorial position as well as my own Q&A column.

Boston, Ma

Gained great experience in the fast-paced world of social media PR. Tasked with creating content for clients, as well as monitoring their accounts on sites such as LinkedIn, tumblr, Facebook, Twitter, and Pinterest. Became very familiar with tools such as hootsuite, twellow, and Excel spreadsheet formatting.

Bachelor Of Arts (B.A.), Fashion Communication And Promotion

Activities and Societies: Student Ambassador, Writer/Editor for POLISHED Magazine, Treasurer Fashion Service Society, Honors.

Master Of Professional Studies (M.P.S.), Fashion Marketing

International Fashion Merchandising, Advertising, Event Production

Activities and Societies: Paris Men's Fashion Week 2014Accepted to an intensive short-term study abroad program where classroom.

Bachelor Of Arts - Ba, Fashion Media & Marketing

Bachelor Of Arts - Ba, Fashion Communication & Promotion

Activities and Societies: Student Ambassador, Editor of POLISHED (Campus Fashion & Lifestyle Magazine)