Robert Hallberg Email & Phone Number

Frankfort, Il, Us

Chicago, Illinois

Deliver value-led digital transformation for clients across multiple industries including Consumer Packaged Goods (CPG) and Retail. Oversee a multi-million dollar project portfolio with team sizes ranging from 20 to 400, sourced from Accenture’s global and matrixed talent pool. Ensuring client’s delivery, financial, and outcome expectations are met or exceeded. Recent clients and transformations include:MONDELEZ INTERNATIONAL | GLOBAL MARKETING AI/GEN AI PLATFORMImplement a new platform designed to enhance global marketing capabilities and improve consumer experiences through expanded use of artificial intelligence (AI) and generative AI (GenAI). Delivered via unique multi-agency/partner approach using teams and technologies from Accenture, Publicis Groupe, and Google.Workstreams: PMO, Value Realization Office, Change Management/Op. Model, Technology, Data/Activation, Responsible AI, and Measurement.Key technologies: Google Cloud Platform, Vertex, Big Query, Google Imagen, Google Gemini, Adobe DAM.HARLEY-DAVIDSON | UNIFIED BRAND DIGITIAL EXPERIENCE (REDESIGN / RE-PLATFORM)Redesigned and re-platformed Harley-Davidson owned digital properties and harley-davidson.com experiences.Partnered with Droga5 creative agency to modernize the brand image, connecting with a new generation of riders.Led the UI/UX, front end, and back-end development. Implemented updated experiences on a new headless commerce and content management architecture.Key technologies: Adobe Experience Manager, Adobe DAM, SAP Commerce Cloud, SAP ERP, Adobe Search, Gigya, Microsoft Azure, PayPal, and CyberSource.Deployed to US and later expanded to 101 other countries.FORTUNE 50 TECHNOLOGY COMPANY | EXPERIENCE PLATFORMS RATIONALIZATION STRATEGYAssessed commerce, experience, marketing, product content, and retailer content syndication platforms. Created a multi-year innovation roadmap with the sequencing and associated investments priorities to enable the strategic recommendations.

Chicago, Illinois, United States

Delivered projects ranging from Content and Commerce Strategy, PMO Governance, Web and Mobile App development for clients such as W.W. Grainger, Belk, Petco, Hallmark Cards, Tractor Supply Company, Finish Line, Underwriters Laboratories, Abbott Laboratories, Thermo Fischer Blue Cross Blue Shield of Minnesota, Coventry, Progress Energy, Children's Medical Center of Dallas, Nokia, AT&T. Acquity Group was acquired by Accenture in 2013.

Expanded duties to take over companies e-commerce initiatives. Responsible for merging Re-engineering and E-commerce teams and for reducing staff by 20% in the wake of funding cutbacks after dot-com bubble burst. Achieved goals by leveraging existing software assets and re-focusing efforts to B2B initiatives with independent agents.After acquisition of company in 2002; expanded responsibilities included leveraging the eCommerce and Claims technology that we had implemented and to roll it out it to the 6 companies acquired by Affirmative Insurance Holdings.

Proposed creation of re-engineering team to executive committee. Obtained approval for $2.9 million to fund 3-year systems re-engineering initiative. The initiative focused on claims, legal, and actuarial systems to improve productivity, system controls, and reduce expenses.

Proposed creation of re-engineering team to executive committee. Obtained approval for $2.9 million to fund 3-year systems re-engineering initiative. The initiative focused on claims, legal, and actuarial systems to improve productivity, system controls, and reduce expenses.NOTE: InsureOne was the retail insurance agency under the Warrior Insurance Group holding company.

Deerfield, Illinois, United States

Created financial models and databases to justify the consolidation of the company's nationwide medical supplies distribution network. Automated process for managing and analyzing Distribution Division’s $1 billion budget. Managed full P&L budgeting process for division’s mid-east region.