Recruitment Marketing Manager leveraging 20 years of advertising and marketing expertise, with a significant portion as a copywriter. This diverse background equips me with unique insights into selling candidates on new opportunities and helping companies articulate their employer value proposition.At The Ōnin Group, I spearhead recruitment marketing initiatives that bridge the gap between employers and job seekers. My approach combines data-driven strategies with creative storytelling, honed through years of crafting compelling narratives.With two decades in advertising and marketing, I've developed a keen understanding of human behavior and motivation. This experience allows me to:--Craft job descriptions that resonate with ideal candidates--Develop employer branding strategies that authentically represent company culture--Create targeted marketing campaigns that speak directly to candidates' aspirations effectively in the spaces that already have their attention. Beyond the office, I'm an avid hiker and camper, finding inspiration in nature for both personal growth and professional innovation. As a self-proclaimed gadfly and iconoclast, I'm not afraid to challenge recruitment industry norms, offering contrarian thoughts that spark meaningful conversations and drive positive change.My unique perspective as a left-handed writer (check out LeftHandedWriter.com) allows me to approach problems from unconventional angles, leading to innovative solutions in marketing and recruitment.Key skills:--Recruitment Marketing--Copywriting--Employer Branding--Marketing Strategy--Candidate Experience DesignWhether you're looking to revolutionize your recruitment strategy, discuss the evolution of marketing in talent acquisition, or swap stories about the best hiking trails, I'm always open to connecting. Let's chat about how we can leverage creative marketing strategies to attract and retain top talent!