Craig Mcdonald Email & Phone Number

London, England, GB

London, England, GB

Technical consultancy (tech-stack / architecture, data pipelines & software development), team building, and full-stack implementation for various early-stage (pre-Seed, Seed & Series A) startups.* 1st party data pipeline and bespoke conversational ecommerce platform design and build for Series A stage omnichannel brand; recruitment, onboarding & mentoring.

Victoria, England, GB

A highly regarded UK market leader, Sweaty Betty entered a period of hyper-growth in early 2020, leading to its $410m acquisition by Wolverine Worldwide in mid-2021. Originally a bootstrapped business, the management team recognised the need to invest in its technology function to support current trading levels as well as to accelerate international.

London, Greater London, GB

CTO at a venture-backed CPG brand. As the second hire into the senior leadership team, I worked closely with the founders to grow the company from a bootstrapped team of twelve to a VC-scale business (60+) in little over a year. Contributing across aspects of scaling-up, including operational process / organisational design across all functions and.

London, England, GB

CTO at venture-backed DTC startup, providing technical leadership, e-commerce strategy, and mentoring/coaching of functional heads across the business.* Design and build of a real-time data collection and analytics pipeline integrated into an event-driven e-commerce platform.* Development of a technical assessment framework for 3PL tender and led.

USA, US

Reporting to the global CEO as the most senior technical employee within Madras Global, a 1000+ person company, now part of Deloitte Digital. Based in the UK, and working across sites in New York, Chennai and Bangalore.* Architecting innovative technical solutions and providing high-level technical consulting.* Technical roadmap development for AI-based.

London, GB

Responsible for technology selection, system architecture, and back-end implementation of web and mobile applications for global brands in the leisure and retail sectors.Somewhat_ was acquired by Madras Brand Solutions.

Raised a £750k seed. Seedcamp London finalists.StorkUp was an online marketplace for baby and kids products. Our mission was to give outstanding independent merchants the attention and sales that they deserve. Several hundred of the best online baby and kids’ shops from across the world sold on StorkUp.The platform offered a universal cart, enabling.

I worked on a variety of technical consulting and programming projects across the ecommerce and affiliate marketing space, from online channel development for a leading high street brand, to various affiliate marketing and price comparison new build projects.

From a standing start in 2005, Beautysleuth became one of the fastest-growing online retailers in the UK with a customer base in excess of 250,000 and turnover of over £7m-a-year. Acquired in 2008 by Lookfantastic (part of the Hut Group Ltd).

Working as Microsoft Certified Partners with the (then newly-released).NET stack, we delivered projects for clients including Royal Bank of Scotland, Goodpractice.com, Angus Council, Glasgow City Council, and Bank of Scotland Corporate. NKD was also awarded Scottish Enterprise grant funding to undertake experimental work in making the web a “writeable”.