About Legin KnitsBased in Toronto, Legin Knits is a clothing company at the intersection of art, fashion & entertainment. Specializing in handcrafted crochet and knit garments, blending high-quality fashion with everyday style. Founded by Nigel "Legin" John, who discovered his passion for crochet at the age of 19, the brand uniquely infuses Rastafarian culture into contemporary fashion.With over 27+ years of experience in custom tailoring, retail, and wholesale, Legin Knits creates personalized clothing using natural fibers, vibrant colors, and innovative designs. Our pieces have been worn by notable figures in the entertainment industry, including Chronixx, Jesse Royal, Majah Hype, Emilia Jones, Anna Diop, Idris Elba, Kardinal, Willie Esco, and Millicent Shelton, among others. Each garment reflects our passion and meticulous attention to detail.Key Contributions:- Designing and hand-crocheting original and upcycled "uplifted" fashion pieces.- Freelance wardrobe styling for a range of projects.- Hiring and mentoring a diverse design team.- Developing brand imagery and innovative marketing strategies.- Expanding sales into the U.S. market.Join us in celebrating the artistry, craftsmanship, and community of crochet with Legin Knits!

As an organizer for IREMEMBER, Legin of Legin Knits was instrumental in shaping this bi-monthly reggae event that celebrates the spirit of Dancehall music. Legin’s contributions included developing the event’s branding strategy and ensuring a cohesive and vibrant identity that resonates with reggae fans.Legin played a vital role in curating the unique lineups and selecting performers, musicians, and DJs to create an unforgettable experience. He also oversaw merchandise design and production, incorporating authentic reggae aesthetics into clothing and promotional materials to enhance the event's appeal.Notable artists featured at IREMEMBER included Pressure Busspipe, Chronixx & ZincFence Redemption, Jesse Royal, Luciano, Protoje, and Jah 9. The event was brought to life through collaboration with Heavy Hearted Projects, Legin Knits, ZionOnMyMind, and Kras, offering a rich and engaging celebration of reggae culture for all attendees.

Collaborated with Dwayne De Rosario, captain of DC United and Canadian Men's National Team, to conceptualize and develop the DeRo Futbol program. Legin successfully managed a program budget exceeding $70,000 while supervising 200 young participants, achieving an impressive 80% retention rate in 2010.Key responsibilities included:- Hiring, training, and leading a diverse team of over 50 staff and volunteers.- Expanding business opportunities to maximize sponsorship, generating over $85,000 from partners.- Ensuring partner and sponsor objectives were met and contractual obligations fulfilled, including renewal agreements.- Cultivating relationships with key media sponsors such as The Toronto Sun, Fan 590, The Edge, and The Score.In addition, Legin contributed to DeRo Entertainment, a multi-genre promotional company, by planning charity events like the "Haiti 2010 Earthquake Appeal," which raised over $20,000 for relief efforts. He also managed advertising and promotional materials across various platforms, enhancing outreach and engagement for charitable initiatives.