Senior Online Marketing Manager
Current
Jan 2023 - Present
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Laurence Legrand Email & Phone Number
Senior Online Marketing Manager chez Bitdefender France
at
Bitdefender
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✓ Verified Jun 2026
3 data sources
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Current company
Role
Senior Online Marketing Manager chez Bitdefender France
Location
Greater Paris Metropolitan Region, France, France
Who is Laurence Legrand? Overview
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Quick answer
Laurence Legrand is listed as Senior Online Marketing Manager chez Bitdefender France at Bitdefender, based in Greater Paris Metropolitan Region, France, France. AeroLeads shows a matched LinkedIn profile for Laurence Legrand.
Laurence Legrand previously worked as Senior Online Marketing Manager at Bitdefender and Online Marketing Manager at Bitdefender. Laurence Legrand holds Ecole Supérieure De Commerce De Nancy from Icn Business School.
Company email context
Email format at Bitdefender
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Bitdefender
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Profile bio
About Laurence Legrand
Digital Performance Manager with over 10 years of experience.**Key competencies:- Traffic and sales acquisition, media planning and purchase, customer journey optimisation, reporting and analytics- Lead generation, field marketing, content management, CRM- SEA, affiliation, programmatic, SEO, retargeting, website redesign and usability **Strenghts: Multichannel strategy / Customer-oriented / Coordination of remote-based team/ Project management/ Go-to-market planning and execution
Listed skills include Management Marketing, Online Marketing, E Commerce, Communication Marketing, and 30 others.
Current workplace
Laurence Legrand's current company
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Bitdefender
Website
AeroLeads page
10 roles · 24 years
Laurence Legrand work experience
A career timeline built from the work history available for this profile.
Online Marketing Manager
- Set up of an acquisition strategy for Bitdefender online products
- Management and execution of digital acquisition initiatives via multiple paid performance channels: SEA, Display, Affiliation, Retargeting
- Optimize digital prospect journey to drive engagement and conversions
- Acquisition reporting and analysis, budget monitoring
- Monitoring of Amazon Ads campaigns
Jan 2018 - Jan 2023
Marketing Manager
GLOBAL SP is a Cloud service provider based in Paris, offering network services, infrastructure, or business applications in the cloud. - Set up of the B2B marketing strategy - Digital marketing and traffic acquisition ( website management, SEA, SMO, SEO)- Design and execution of lead generation campaigns (CRM, email automation, white papers, social media).
Sep 2016 - Nov 2017
Marketing Manager
(fixed-term contract)- Implemented ongoing tactical campaigns in order to drive increases in transaction volume and market share in coordination with sales activities- Loyalty card activation analysis and recommendations
Aug 2015 - Feb 2016
Marketing Manager B2C
(fixed-term contract)- Developed the B2C marketing plan according to business needs (trafic acquisition, display campaigns, partnerships, bundle, pricing, lead generation)- Created and published content to engage with target audiences through: product description, landing pages, SEM, newsletters, videos and sales tools - Management of external agencies to.
2014 - 2014
Online Marketing Manager
- Management and execution of online market strategy for the travel agency BudgetAir.fr, including: SEM, SEO, Facebook Ads campaigns, display campaigns, e-reputation- Defined e-CRM strategy- Monitored the Affiliation programme of BudgetAir.fr and strategic partnerships- Analysed marketing campaigns performance, webanalytics
2012 - 2013
~1 yr
Marketing And Communications Manager - Southern Europe
- Responsible for launch, execution and evaluation of all marketing activities in Southern Europe- Coordination with local sales force teams (15 persons)- Set up and monitoring of annual marketing plan and budget- Implemented B2B advertising campaigns through online campaigns, print advertising, public relations, trade fairs and workshops, ad-hoc events.
2007 - 2012
~5 yrs
Sales And Marketing Coordinator
- Responsible for media strategy and implementation of media plan within the French market (advertising, print, outdoor, radio)- Monitored sports events partnerships from planning to execution, participation to trade shows and special events
2006 - 2007
~1 yr
Product Manager
- Monitored 13 trade brands: competition analysis, packaging, quality inspection.
2004 - 2005
~1 yr
Business Analyst
- In charge of monthly reporting for all sales managers in Germany, creation of sales tools for regional sales representatives, coordinated market studies
2002 - 2004
~2 yrs
Team & coworkers
Colleagues at Bitdefender
Other employees you can reach at bitdefender.com. View company contacts →
CG
Catalina Grigoras
Colleague at BitdefenderBucharest, Bucharest, Romania, Romania
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AD
Ana-Maria Dumitra
Colleague at BitdefenderBucharest, Romania, Romania
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DF
David Frazao
Colleague at BitdefenderParis, Île-de-France, France, France
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AA
Alina Anton
Colleague at BitdefenderBucharest, Bucharest, Romania, Romania
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AA
Adrian-Stefan Apostolache
Colleague at BitdefenderRomania, Romania
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AN
Alex Novac
Colleague at BitdefenderRomania, Romania
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BT
Bugnaru Tudor Eduard
Colleague at BitdefenderCluj-Napoca, Cluj, Romania, Romania
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BF
Buzatu Florian
Colleague at BitdefenderRomania, Romania
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DM
Dan Marian Moldoveanu
Colleague at BitdefenderBucharest, Bucharest, Romania, Romania
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MP
Marian Popovici
Colleague at BitdefenderIaşi, Romania, Romania
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Catalina Grigoras
Colleague at BitdefenderBucharest, Bucharest, Romania, Romania
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AD
Ana-Maria Dumitra
Colleague at BitdefenderBucharest, Romania, Romania
View →
DF
David Frazao
Colleague at BitdefenderParis, Île-de-France, France, France
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AA
Alina Anton
Colleague at BitdefenderBucharest, Bucharest, Romania, Romania
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AA
Adrian-Stefan Apostolache
Colleague at BitdefenderRomania, Romania
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AN
Alex Novac
Colleague at BitdefenderRomania, Romania
View →
BT
Bugnaru Tudor Eduard
Colleague at BitdefenderCluj-Napoca, Cluj, Romania, Romania
View →
BF
Buzatu Florian
Colleague at BitdefenderRomania, Romania
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DM
Dan Marian Moldoveanu
Colleague at BitdefenderBucharest, Bucharest, Romania, Romania
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MP
Marian Popovici
Colleague at BitdefenderIaşi, Romania, Romania
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2 education records
Laurence Legrand education
Ecole Supérieure De Commerce De Nancy
Icn Business School
Erasmus - Coblence, Allemagne
Whu – Otto Beisheim School Of Management
FAQ
Frequently asked questions about Laurence Legrand
Quick answers generated from the profile data available on this page.
What company does Laurence Legrand work for?
Laurence Legrand works for Bitdefender.
What is Laurence Legrand's role at Bitdefender?
Laurence Legrand is listed as Senior Online Marketing Manager chez Bitdefender France at Bitdefender.
Where is Laurence Legrand based?
Laurence Legrand is based in Greater Paris Metropolitan Region, France, France while working with Bitdefender.
What companies has Laurence Legrand worked for?
Laurence Legrand has worked for Bitdefender, Global Sp, Moneygram International, Kaspersky Lab France & Afrique Du Nord, and Travix International (Budgetair.Fr).
Who are Laurence Legrand's colleagues at Bitdefender?
Laurence Legrand's colleagues at Bitdefender include Catalina Grigoras, Ana-Maria Dumitra, David Frazao, Alina Anton, and Adrian-Stefan Apostolache.
How can I contact Laurence Legrand?
You can use AeroLeads to view verified contact signals for Laurence Legrand at Bitdefender, including work email, phone, and LinkedIn data when available.
What schools did Laurence Legrand attend?
Laurence Legrand holds Ecole Supérieure De Commerce De Nancy from Icn Business School.
What skills is Laurence Legrand known for?
Laurence Legrand is listed with skills including Management Marketing, Online Marketing, E Commerce, Communication Marketing, Web Marketing Strategy, English, Tourisme, and Advertising.
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