I am a passionate independent market researcher with well over 1,000 focus groups and 2,000 in-depth interviews under my belt. Following a background in brand management (Nestle) and advertising (McCann Erickson), I fell in love with the dynamic engagement of qualitative research at the very first focus group I ran for The Leading Edge in 1996. I am in my element conducting engaged discussions which allow me to explore multiple layers of decision making – primarily in relation to brand and communication strategy, product design, customer acquisition and customer retention.I am very at home with both consumer and b2b audiences, and draw on experience across a range of industry categories – especially in financial services, IT&T, education, retail, government policy and advertising.However my primary focus is now centred on my qual recruitment and fieldwork business, Research Connections along with the pro-bono research service, Research For Good.
Research Connections Pty Ltd
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Managing DirectorResearch Connections Pty Ltd May 2012 - PresentSydney, AustraliaResearch Connections is a team of expert qualitative recruiters with a database of >200,000 engaged respondents Australia-wide: www.researchconnections.com.au
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Founder And Senior ConsultantResearch For Good Jul 2017 - PresentSydney, Australia
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Founder And Senior ConsultantResearch For Good Jul 2017 - PresentSydney, AustraliaResearch For Good is a network of independent researchers offering pro-bono research services to worthwhile causes: www.researchforgood.com.au
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DirectorLe Grice Research May 2004 - Presentle grice research is a team of fiercely independent senior researchers who share a passion for delivering clear insights and action-oriented strategy recommendations: www.legrice.com.au
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Qual ResearcherMartin Le Grice - Freelance Research Services Sep 1994 - Apr 2004Sydney, New South Wales, AustraliaConducting freelance qualitative research for a range of leading Sydney-based market research agencies.
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Account DirectorAudience Motivation Jan 1987 - Dec 1990
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Account DirectorMccann Erickson 1985 - 1987 -
Brand ManagerNestle (Australia) Jul 1982 - Jul 1984
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Brand ManagerNestle Uk Feb 1978 - May 1982
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Marketing AssistantShell Uk Oil Sep 1975 - Feb 1978
Martin Le Grice Skills
Martin Le Grice Education Details
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Culford School
Frequently Asked Questions about Martin Le Grice
What company does Martin Le Grice work for?
Martin Le Grice works for Research Connections Pty Ltd
What is Martin Le Grice's role at the current company?
Martin Le Grice's current role is Managing Director at Research Connections Pty Ltd.
What schools did Martin Le Grice attend?
Martin Le Grice attended Kingston University, Culford School.
What skills is Martin Le Grice known for?
Martin Le Grice has skills like Customer Insight, Market Research, Segmentation, Marketing Research, Advertising Research, Marketing Strategy, Strategy, Consumer Behaviour, Strategic Communications, Marketing, Management, Thought Leadership.
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2eu.jll.com, jll.com
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Martin Le Grice, ARM, AIC, CRIS
Denver Metropolitan Area2sbcglobal.net, esis.com
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