a. We believe and encourage the audience-centered communication and dialogue.b. "Content is King, but DATA is Queen".c. Brands and people have the power to create valuable, relevant and useful content.d. They can also distribute it and promote it in their own channels while building their own platforms.e. Through valuable content, you can develop trust and loyalty with your audience and consumers. Both, eventually will lead to revenue.

Manage marketing strategy for the channel, aligning with regional sales, channel leadership, key partners and distributors, global product and channel marketing teams.- Support LATAM partner´s marketing plans and ensure that Honeywell is embedded in their strategy.- Work with channel sales managers to build relationships with partners.- Develop marketing campaigns, tools, and lead-generation programs for channel partners to drive loyalty, sales growth and revenue enhancement. - Handle MDF execution, ROI results/metrics. Achievements:- Marketing plan deployment across LATAM (Central America, Caribbean & South America).- Launch of loyalty program 750+ partners.- Increase by 40% of the amount of companies funded with a 30% budget cut.

Market research, planning and execution of internationalization strategy within Latin America.-Identify business opportunities and ideal approach for Central America and the Peruvian market (Gotomarket).-Budget planning and execution.- Overviewing international operations generating commercial and financial insights; supervising strategyexecution; tracking KPIs. Reporting to General Director.Achievements:- Deployment of commercial and logistical capabilities for the Peruvian market.- Design of market strategy in Peru for 3 years scope.

Responsible for leading the mid-segment faucet category, the most important within the company. Accountable for category strategy, positioning, pricing and presale process.Achievements:- 15% of product portfolio renovation- Increase of 30% of new product sales 2013 vs 2014

Design, implement and facilitate annual marketing plan.Achievements:- Design of CRM processes for B2B and B2C. (Increase of 10% in customer satisfaction rates withinthe first year of implementation)- Reengineering of product development process (25% reduction of development cycle)- Commercial strategy based in channel segmentation and coverage efficiency (Achieving a profitgrowth of 10% 2012 vs 2013)- Lead of digital marketing initiative- Design of online and social media strategy (Increase of 120% in the size of audience reached).- Redesign of E-commerce site (Reaching 30% overall sales by 2012)

Market research and key account management of international representatives (Brazil, Chile, Argentina,Mexico and Spain).Achievements:- Development of international network of 15 business partners in more than 5 countries within LATAM.- Public relations with key decision makers of public administration in Latin America.- Identify main business opportunities in Mexican market.