Senior Change Management Analyst | Mobile Banking Department
• Built an analysis model using Logistic Regression and K-means to extract feature requests from 8+ million users; proposed financial products that attracted 1.2+ million new customers and elevated app rating to 4.8• Incorporated SQL clustering and visual storytelling by PowerBI dashboards to communicate actionable insights with 3 cross-functional teams (Transactions, Customer Engagement, Investment/Savings), initiating 70 enhancements and 11 new mobile banking features• Refined effective ETL pipeline management by incremental loading and parallel processing, cutting latency by 50% while ensuring reporting consistency at 95%