A. MAIN RESPONSIBILITIES:Assisted Brand Manager to analyze, develop the annual strategies for brand, and manage CS team, totally took responsibility on behalf of Brand Manager: SCOPE OF WORK:• Building annual always-on branding plan including online and offline platforms to consist of all visual material on branding.o Give direction and lead design team to release all communication AWs (for online: website, Fanpage, Ecommerce and for offline: display shelf, POSM, brochure…).o Coordinate with Trade team and Ecommerce team to make sure they launch materials right to guideline and consistently.o Brief and work closely with PR agency for PR full year campaign.o Lead in-house production team to produce always-on content for owner platform.• Building communication plan for Equity campaigns to support Sale promote key categories according to seasonality and monthly Ecommerce plan.o Brief and pitching production house and communication agency to choose strategic partner for each campaign.o Supervise and manage them end to end.o Collaborate with digital team to build Master plan for communication and media.• Market Research to release reports which will be rational inputs for the innovation project of PM team (Product Management team).o Brief to agency to conduct Market survey/researcho Analyze free and paid data.o Market visit• Manage CS team on all channels: Hotline, FB fanpage and Ecommerce inbox.o Training knowledge and process for CS Staffs.o Directly solve all complaints from customer from top to toe.• Directly manage 1 BM, 1 MA, 2 CS staffs and 1 in-house Production team.B. ACHIEVEMENT:Despite of COVID-19’s impact, BlueStone still grew up 30% in 2020 and 25% in 2021. For branding angle, TOM increased from 3% in 2019 from 5% in 2020, and up to 8% in 2021.

A. MAIN RESPONSIBILITIES:Assisted Senior Manager to execute and follow up marketing activities for The laughing cow Round-box 8 Pieces and Cheese Dipper to build brand equity and meet the business objectives.• Brainstorming, planning and management the assigned projects including promotion, activation, OOH and sponsorship.• Working closely with internal stakeholders and external agencies to ensure the projects happen seamlessly.• Led promotion campaign projects from concept to launch involving conceptualizing and developing, artwork designers’ contacts, packaging & promotion gift suppliers’ contacts, managing external agencies.• Coordinated with Factory in producing product with promotion gift process.• Coordinated with Sales Manager/Executive in organizing consumer /trade activities.• Kept oversight on on-air/launching campaigns by remote controlling, as well as directly going to the supermarket to observe and evaluate.B. ACHIEVEMENT:• The first-time that whole promotion production was run automatically based on my initiative, lead to saving cost (700 Mil.) and produced time (2 months). • The first-time creating buzz on social without any paid media (78K buzz).• Cleared stock before expected date.

MAIN RESPONSIBILITIES:Assisted Marketing Manager to plan and execute marketing activities for Movie project (which be shown in the cinemas) from concept to air to raise awareness and viral these films to hit the revenue target.• Was responsible for Master plan, seeking sponsors for advertising activities, Cine-tour and other related activities to promote movie.• Key contact for Song Lang movie: Brainstorming the main concept, angles which was consistency of PR strategy, Social strategy, and Offline Campaigns/ Activities. Building master plan, following up and liaising internal stakeholders including PR team, Social team, Design team and Production team and external partners to ensure that all contents would be published/ delivered on time according to plan. Brainstorming with Media team, PR team, Design team to create the trailer, teasers, posters, and related art/media materials as well. Scripting and producing the Behind the scenes and social clip series, planning the publishing schedule aligned to the main timeline and concept. Preparing and organizing all photo shoots for PR or social purpose involving cameraman’s contacts, cinematic stage’s contacts, Make up Artists’ contacts, Talents’ contact, … Leading all related events: charitable ones, Cine-tour, Meet the actors involving venues’ contacts, scripting, taking care for talents, and all BTS tasks. Working with sponsor (The Coffee House): delivering benefits according to contract including 03 talk shows, 01 promotion campaign for TCH customers (will be gotten a free cinema ticket and directly met Isaac, Lien Binh Phat). Supported for Premiere Event.• Supported for Tấm Cám – Untold Story movie, Cô 3 Sài Gòn movie, Về Quê Ăn Tết movie and Trạng Tí movie.

A. MAIN RESPONSIBILITIES:• Assisted line manager to execute and follow up responsible departments according to Master Plan as coordinator role (for Attack, Biore and Laurier brands).• Assisted line manager to execute all market research projects included conducting internal survey and working with agencies to hold Focus Group Discussion, Home Use Test. Supported Brand team in new product development/changing packaging projects whole first stage involving conducting all related market research activities, providing valuable insights and comprehensive analyzing data which was a base to develop concept, communication idea as well. In conjunction with Line Manager, coordinated with R&D and Operations teams in product development process. Released research data from Nielsen, Lychee source. • Provided ad-hoc assistance when required.• Directly visited to the supermarket to observe and evaluate.B. ACHIEVEMENT• Developed and implemented new freshness claim material for the first-launched Attack brand: It no longer smells musty, like clothes line hung under sunshine (Mùi mốc sạch bong như hong trong nắng), thanks to the fact that young people especially who lives in apartment usually hang clothes in the evening and at the place without sunshine, their clothes after washing smell musty.• Launched 3 news SKU to market and reach the KPIs that increased market share of total category from 3% to 5% in 6 months.

MAIN RESPONSIBILITIES:• Developed and implemented content strategies for Pages system of Pops Entertainment to hit the KPI of reach and revenue from ads.• Followed up and adjusted in time to catch up the social trending.• Pitched and created Social Media Plan for brand-partners.• Followed up, did statistic and measured to review the efficiency of social media marketing via particular KPI.• Delivered weekly report about analyzing the effectiveness of campaigns. • Trained and developed junior employees.