An experienced design director within the Digital Marketing Leadership Team, specialising in UX/UI product design, utilising Web3, AR, VR, XR and AI technologies to revolutionise the arts and luxury sectors.As the Global Head of Digital Design at Christie's, I lead the product management and campaign strategy for the Shop and NFT platform, driving digital innovation and transformation in the visual arts and luxury sectors. With over 10 years of experience in creative direction, product management, and UX/UI design, I have a proven track record of delivering engaging and impactful digital products and experiences for global audiences and clients.My areas of expertise include AI prompt engineering, digital twin creation, product risk assessment, user feedback validation, market research, agile development, and data-driven decision making. I collaborate with developers, designers, and business stakeholders to ensure that our products are feasible, viable, and desirable, and that they align with Christie's brand vision and values. I also coach and mentor a talented product team, fostering a culture of collaboration, productivity, and innovation. I'm passionate about exploring new technologies and trends, such as Web3, AI, and tech incubation, and how they can enhance the creative potential and value proposition of the visual arts.