Developed designs for 12 websites. Increased conversion rates for inquiries by 20% and sales by 15% through research. — Optimized user experience. Created interfaces for a quest website that enhanced user satisfaction and reduced bounce rates, increasing time spent on the site by 28%.— Previously, no research was conducted at the agency. I implemented a methodology that included user surveys and interviews. Introduced CJM and designed user scenarios, which allowed for the creation of interfaces that solve real problems. This led to improved user interaction with the product and increased user loyalty.— Introduced a new stage in the handover of layouts to development, including the creation of interactive prototypes and preparation of UI kits. This allowed for faster feedback and reduced development time by 15%.

Developed a mobile app for purchasing clothing from local brands in Vietnam, as well as a dating app based on alcohol preferences. — Led the design and launch of a mobile app for purchasing products from local clothing brands.— Structured the team's workflow and optimized design processes. Established effective collaboration methods with the Product Owner, editors, and researchers, leading to the successful implementation of projects within deadlines and optimal team workload.— Conducted an in-depth competitor analysis and customer development with key customer categories, resulting in a highly demanded, competitive product that fully meets the needs of the target audience.— Designed User Flows and Customer Journey Maps for the apps, which helped eliminate dead-end scenarios and simplify the user journey.— Launched the dating app, which attracted 15,000 users in the first month after launch. Developed the concept and interface for a mobile dating app based on alcohol preferences.

Development of website designs and creation of advertising layouts for targeted advertising.— Developed a logo, brand colors, fonts, and visual style elements for the small e-cigarette company WOOP. The new branding helped the company stand out in the market, increase brand recognition, and attract new customers. Significant sales growth was observed in the first three months after implementation.— Designed and implemented a responsive website for Healthy Bottle. The new site increased the conversion rate for inquiries. Users appreciated the new interface, which was reflected in the growth of repeat visits.— Created a series of banners, promotional materials, and brochures for the online and offline advertising campaign of the large dealership center “DM-Auto.”