Laura Hufschmidt Email & Phone Number

Detroit, US

Birmingham, MI, US

As Chief Marketing officer, I transitioned all marketing strategy & execution from an external agency to in-house, by building an internal marketing team, for one of the largest cannabis chains in Michigan. My career highlights include: - Developing and launching Free Delivery campaign by identifying the opportunity, obtaining executive support, and.

Ann Arbor, MI, US

As the Advertising and Activation Manager, I identify new national TV advertising campaigns by partnering with marketing research to develop and test new advertising ideas, focused on societal tensions that are solved by a clear brand action that provides a strong consumer benefit.My career highlights include: - Ideating and testing new advertising.

Ann Arbor, MI, US

As the National Activation Manager, I develop marketing plans and execute national campaigns while leading individuals from 15 different departments. By analyzing sales data, I can develop presentations on the business’ current states and strategies for future executive review. I also identify and address growth opportunities among staff.My career.

Ann Arbor, MI, US

During my time as the Manager, I led the Field Support Team while handling internal questions, managing local traffic, planning events, onboarding new hires, and executing special projects.My career highlights included:- Integrating and improving the New Franchise Business Planning Meetings Process allowing marketing and operations managers to present.

Ann Arbor, MI, US

While working as the Wellness Program Leader, I developed and launched three new products while leading R&D, market research, operations, marketing, and training professionals.Some of my career highlights included:- Implementing the wellness strategy, positioning, and execution plan based on corporate values, industry trends, consumer insights, and pending.

Vevey, CH

Throughout my time as an Associate Brand Manager, I identified product, packaging, and distribution opportunities by analyzing shipments and consumption trends. By transforming product specifications, I met customer, consumer, and company objectives of taste and nutritionals vs. current market offerings with sales projections of $3-5M.My career highlights.

Vevey, CH

As a Marketing Intern, I created long-term visions and strategies for the WONKA online community to communicate with customers to gain insight and generate ideas. To ensure short-term and long-term business objectives were met, I partnered with the team to develop a phased execution plan.My career highlight entailed:- Identifying competitive brand.

Minneapolis, MN, US

During my time as a Senior Marketing Analyst, I identified the needs of internal clients allowing me to recommend promotional and assortment actions. I revitalized training processes and procedures for new buyers on data and applications for strategic and tactical decision making.Some of my career highlights included:- Raising employee use of consumer.

Melville, New York, US

Madison, WI, US

- Analyzed customer needs in conjunction with company strategic objectives and developed a selling strategy and presentation for the field sales force to sell new website referral program. - Created marketing specifications for new products by analyzing the current marketplace, market potential, and competition. - Developed marketing map tool to illustrate.

Menomonee Falls, Wisconsin, US

- Performed market and competitive research of potential new consumer target. Created go-to-market strategy, and projected financial costs with potential ROI - Analyzed historical and competitive rates and negotiated vendor contract rates. Reduced costs by 30%. - Identified budgeting process opportunity for improvement. - Recommended and implemented new.

Mba, Brand And Product Management

Bba, Marketing, Operations, Supply Chain