Sr. Manager, Lifecycle Marketing
CurrentLeading lifecycle efforts for Deposits, personal loans and mobile banking
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@sayweee.com
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4 phones found area 415
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Huyen L. is listed as Sr. Lifecycle Manager @ Upgrade at Upgrade, Inc., based in San Francisco, California, United States. AeroLeads shows a work email signal at sayweee.com, phone signal with area code 415, and a matched LinkedIn profile for Huyen L..
Huyen L. previously worked as Sr. Manager, Lifecycle Marketing at Upgrade, Inc. and Sr. Manager, Lifecycle Marketing at Weee!. Huyen L. holds Master Of International Business from Hult International Business School.
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Huyen L. is a Sr. Lifecycle Manager @ Upgrade at Upgrade, Inc.. She possess expertise in market research, marketing, accounting, teamwork, microsoft excel and 10 more skills. Colleagues describe her as "I have known Huyen for almost two years and have been her colleague for a year now. Each of us fulfills many multiple roles at our startup--an enterprise software company trying to break into a 100+ year old industry. Huyen was the first team member joining our founders here in the US. She created or helped create and mange a variety of processes, programs and systems, in the marketing, personnel management and marketing domains. In short, Huyen is a producer, taking meager resources and making things work far better than would be expected. As impressive as all of this sounds, most valuable is her keen ability to bring diverse personalities together to work successfully as a team. No matter the context, these hard-to-find soft skills make her an asset to any organization she joins."
Listed skills include Market Research, Marketing, Accounting, Teamwork, and 11 others.
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San Francisco, California, Us
Leading lifecycle efforts for Deposits, personal loans and mobile banking
Chiyoda-Ku, Tokyo, Jp
Leading email marketing efforts for deposit and mobile banking
San Francisco, Ca, Us
• Managed end-to-end email marketing programs including writing copy and marketing briefs, testing, deploying, segmenting and reporting• Partnered with partnership team to create co-branded email marketing campaigns, and set up realistic roadmaps to achieve goals• Managed and optimized ad hoc and triggered emails, and developed new concepts using behavioral analysis • Analyzed data to diagnosed issues and make informed decisions on channel optimization and testing
San Francisco, Ca, Us
• Responsible for strategizing and planning email programs driving positive comps +10% and $113M in annual revenue at 1% ad cost, comprised of 3-8 daily ad hoc campaigns, plus triggered campaigns • Worked closely with Data Scientists to gain insights into user behavior and refine email cadence, segmentation and personalization 18M+ subscribers• Measured marketing performance; presented weekly/monthly/quarterly results to brand partners and executive leadership• Partnered closely with cross-functional teams (Brand, Creative, and Deployment) to strategize GTM• Designed, ran and evaluated email marketing experiments through A/B tests, executing >100 tests and synthesizing results and recommendations• Personalization: partnered with CRM team to integrate personalized content into email campaigns based on analysis of customer browse and purchase behavior
San Mateo, Ca, Us
• Developed and managed all marketing activities, including PR campaigns, events, email and social media campaigns• Owned end-to-end project management for all communications including testing and roadmap development to optimize marketing performance• Coordinated diverse teams with competing goals and working styles to achieve efficient and improved campaign results, taking them from conception to implementation, and improving on-brand message amplification• Acted as key liaison between content creators, designers and engineers to create all marketing collateral
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Huyen L. works for Upgrade, Inc..
Huyen L. is listed as Sr. Lifecycle Manager @ Upgrade at Upgrade, Inc..
AeroLeads has found 1 work email signal at @sayweee.com for Huyen L. at Upgrade, Inc..
AeroLeads has found 4 phone signal(s) with area code 415 for Huyen L. at Upgrade, Inc..
Huyen L. is based in San Francisco, California, United States while working with Upgrade, Inc..
Huyen L. has worked for Upgrade, Inc., Weee!, Mufg, Brit + Co, and Williams-Sonoma, Inc..
You can use AeroLeads to view verified contact signals for Huyen L. at Upgrade, Inc., including work email, phone, and LinkedIn data when available.
Huyen L. holds Master Of International Business from Hult International Business School.
Huyen L. is listed with skills including Market Research, Marketing, Accounting, Teamwork, Microsoft Excel, Business Strategy, Social Media Marketing, and Digital Marketing.
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